10 BFCM Discount Strategies That Will Increase Your Ecommerce Sales

With the arrival of the Black Friday and Cyber ​​Monday (BFCM) season, implementing effective discount strategies becomes essential for any online store that wants to maximize its sales.

Well-designed and executed exclusive discounts not only increase the attractiveness of products, but also help differentiate your brand in a market full of temporary offers. From exclusive in-app discounts to surprise gifts, each strategy can significantly influence users' purchasing decisions.

In this article, we share 10 discount strategies for the BFCM that have proven effective in increasing sales of the most successful ecommerce sites. Discover how you can apply them in your own business to attract more clients and improve your results this BFCM season.

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Discount strategies for Black Friday and Cyber ​​Monday that you should implement

Without a doubt, you already know how beneficial it is to have your own app or an ecommerce site. But to help you continue improving profit, let's explore some discount strategies that have helped brands and featured marketplaces to increase your sales:

1. Discount coupons with exclusive percentage in the online store

Percentage coupons are a classic discount strategy for BFCM, offering a percentage discount on the total purchase. It is a simple and effective way to encourage customers to buy in season.

The mechanics are easy: Customers enter a unique code at checkout, and the discount is applied automatically, displaying the discounted price instantly.

These coupons can be applied to specific products, categories, or the entire purchase, allowing you to customize the strategy for different objectives and encourage larger purchases.

57% of buyers consider that discounts greatly influence their purchasing decisions. If a brand does not offer discounts during BFCM, the customer is less likely to purchase from it.

These coupons are essential in BFCM as they make offers more attractive and increase conversion rates by encouraging customers to take advantage of limited-time discounts.

2. Exclusive fixed discount in the online store

Offering a fixed discount for purchases made through your app or online store provides clear and direct value to your customers.

Unlike percentage discounts, which require calculations, discounts on a fixed amount are easy to understand. For example, a €10 discount on orders over €50 is simple and attractive to customers during BFCM.

Paul Graham, co-founder of Y Combinator, wisely said:

"Customers will not come alone. You have to find out where they are, go there and bring them back to the store".

Pro Tip: It is not enough to offer these discounts in the app or digital store; It is key to promote them through push notifications and other channels to attract traffic and ensure that customers take advantage of this offer during the BFCM season.

3. Gift with every purchase made during the BFCM

Who doesn't like to feel flattered? This is why customers love to receive something extra when shopping online. The gift does not need to be expensive or large; The word “free” is what sparks enthusiasm.

For example, if you are a handbag retailer, you could offer a free wallet with bulk purchases. It is not so much the size or price of the gift that matters, but the fact that it is free, which makes the offer attractive.

Pro Tip: Adding an element of surprise without revealing the exact gift can make the offer even more tempting, incentivizing the purchase to discover the gift.

4. Early access to Black Friday and Cyber ​​Monday deals

Offering early access to your BFCM deals to loyal customers rewards their loyalty and creates buzz before the official sale begins.

Send personalized emails or messages in the app to your most loyal customers, inviting them to an exclusive preview of the offers. You can also create a specific section in your app or online store where these customers can see and buy the offers before anyone else.

This strategy reinforces loyalty and generates early sales, providing a strong start to your holiday sales campaign.

5. No shipping costs on purchases through the online store

Nobody likes to pay for shipping. Especially during BFCM, where offers are the main attraction. A shipping charge can reduce the perception of the discount and the value of the purchase.

Consider offering free shipping on in-app or online store purchases, and work with your logistics partner to make it possible.

Pro Tip: To maximize impact, set a purchase minimum for free shipping, thus covering your shipping costs and encouraging users to add more products to their cart.

6. "Buy 1 Get One" (BOGO) Coupons at checkout in the app

BOGO (Buy 1 Get One) coupons are popular and effective during BFCM, especially when customers purchase gifts. The possibility of getting a second free product is tempting and encourages purchase.

BOGO coupons can be used in different ways in ecommerce, whether as a discount, promotion or to manage inventory during Black Friday.

7. “Happy Hour” and flash offers in mobile apps

“Happy Hour” and flash offers are effective for increased sales on Black Friday and Cyber ​​Monday, offering discounts in quieter periods, turning off-peak hours into income opportunities.

Flash offers create urgency. Motivating quick decisions and encouraging immediate purchases, especially if you segment specific groups of customers.

8. Discount on product packages

Offering discounts on product bundles during BFCM is an effective strategy to increase average order value. The packages allow you to group complementary products at a reduced price, ideal during the shopping season.

As a beauty retailer, for example, you could offer a facial care pack with a popular cream and a festive candle.

9. Additional discounts for loyal customers

Offering exclusive discounts to loyal customers during Black Friday and Cyber ​​Monday not only drives sales but strengthens the relationship, increasing the likelihood of future purchases.

10. More discount on higher value purchases

A tiered discount system is an effective strategy during BFCM, encouraging higher value purchases. For example, you could offer a 15% discount on orders over €75, 30% on orders over €150, and so on.

Not only does this increase the average order value, but it can also be linked to a loyalty program that incentivizes long-term purchases.

Conclusion

Making the most of the Black Friday and Cyber ​​Monday season requires more than simply offering discounts; It's about applying thoughtful discount strategies that attract and retain customers.

Techniques such as exclusive discounts on apps, free shipping, surprise gifts and early access to offers, among others, can make a big difference in the shopping experience and the sales volume of your store.

By implementing these tactics in your ecommerce, you will not only improve your sales during the BFCM, but you will also strengthen the relationship with your customers, boosting their loyalty beyond the sale season.