Black Friday 2025 Recap: Unified commerce and AI drive record sales
Black Friday 2025: Record global sales ($10.3B), success of unified commerce in Spain (+52% physical sales) and the dominance of AI in conversion.
Black Friday
BFCM 2025: How to prepare your online store to stay ahead of the curve (key steps)
In this post, you'll find the 7 key steps to optimize your online store and maximize sales during BFCM 2025. An essential guide for the e-commerce manager.
Post-BFCM analysis guide: how to evaluate the success of your campaign and identify useful information for your 2025 strategy.
Optimize your strategy with our post-BFCM analysis guide. Learn how to interpret key metrics and improve your Black Friday campaigns for 2025.
5 effective ways to retain customers after Black Friday
Learn how to build customer loyalty beyond Black Friday with effective strategies to maintain their loyalty throughout the year. Find out how to do it!
10 BFCM Discount Strategies That Will Increase Your Ecommerce Sales
Discover 10 effective discount strategies to increase your online store sales during BFCM and improve customer loyalty.
Improving the user experience at every stage of the user journey before Black Friday
Find in this post the key strategies to improve the user experience in your online store at each stage of the customer journey before BFCM
Ultra-quick guide for online stores: how to prepare for BFCM 2024 in 4 weeks
Find in this article an ultra-quick guide to prepare all the essentials in just 4 weeks, and thus make the most of this year's BFCM.
BFCM 2024: 7 predictions you need to know today
In this article, we have put together the closest thing to a crystal ball: a set of predictions that will help you better prepare for BFCM 2024.
30 Black Friday post ideas for social media
In this article, we share a list of Black Friday and holiday shopping social media post ideas that will boost your strategy.
BFCM Checklist: 25 (quick) tips to prepare for Black Friday
The BFCM Checklist is a checklist we have compiled in this article to help you face the challenges of a new trading season.