Ecommerce Marketing • Orienteed

Black Friday 2025 Recap: Unified commerce and AI drive record sales

Jesús Maceira
Ecommerce Marketing (category)
December 11, 2025December 12, 2025

Black Friday 2025: Record global sales ($10.3B), success of unified commerce in Spain (+52% physical sales) and the dominance of AI in conversion.

B2B Marketing: How Mature Is Your Strategy?

Marketing Orienteed
Ecommerce Marketing (category)
October 23, 2025October 24, 2025

Discover your B2B marketing maturity level with our free diagnostic and get a roadmap to improve your results. Get it now!

BFCM 2025: How to prepare your online store to stay ahead of the curve (key steps)

Jesús Maceira
Ecommerce Marketing (category)
October 2, 2025October 3, 2025

In this post, you'll find the 7 key steps to optimize your online store and maximize sales during BFCM 2025. An essential guide for the e-commerce manager.

The Digital Consumer of 2025: Navigating a New Era of Intelligence, Influence, and Values

Jesús Maceira
Ecommerce Marketing (category)
September 11, 2025September 12, 2025

Explore the key factors for the digital consumer in 2025: AI, social commerce, data privacy, and the new economy of trust for brands.

New Year's Deals: How to Maintain Sales After the Christmas Rush

Jesús Maceira
Ecommerce Marketing (category)
December 12, 2024December 17, 2024

Discover how to take advantage of New Year Deals to keep sales going in your eCommerce after Christmas and start the year with great results.

Post-BFCM analysis guide: how to evaluate the success of your campaign and identify useful information for your 2025 strategy.

Jesús Maceira
Ecommerce Marketing (category)
December 5, 2024December 4, 2024

Optimize your strategy with our post-BFCM analysis guide. Learn how to interpret key metrics and improve your Black Friday campaigns for 2025.

How to attract last-minute holiday shoppers to your online store

Jesús Maceira
Ecommerce Marketing (category)
November 28, 2024November 27, 2024

Discover effective tactics to attract and convert last-minute shoppers this holiday season. Optimize fast shipping, gift guides, and key promotions.

5 effective ways to retain customers after Black Friday

Jesús Maceira
Ecommerce Marketing (category)
November 21, 2024November 20, 2024

Learn how to build customer loyalty beyond Black Friday with effective strategies to maintain their loyalty throughout the year. Find out how to do it!