However a first glance can be made without entering into the vital organs of the e-commerce platform.
In Orienteed we are used to make an initial audit can provides a clear overview of the components need to be improved to boost the conversion rate of your online business.
We always consider the following topics:
- Customer experience
- Best practices
- Performance
- Architecture
1. Customer Experience
Evaluation of the navigation, registration, my account and checkout as:
- Guest and Registered
- Multi-browser
- Multi-device
2. Best Practices
Performance, Accessibility, SEO and Best Practice for:
- Home Page
- PLP
- PDP
- Registration page
3. Performance
Synthetic performance verification and human validation for:
- Home page
- PLP
- PDP
- Registration page
- Add to cart
- Checkout
4. Architecture
Analysis and evaluation of the Architecture:
- CDN and security
- Cloud and hosting
- Architectural pattern
- Commerce platform
Lately we had the chance to audit different brands of a multinational company. We discovered interesting things and provided the company lots of feedback for critical points.
An example of the results:
Do you feel something is missing in your e-commerce? you are loosing sales or eventually your conversion rate is not that good? Do not lose time contact us here. We will run an audit personalised for your e-commerce business.
CEO at Orienteed.
