Saltar al contenido

How to Migrate from Shopify to Magento: A Complete Guide for your eCommerce

Thinking about migrating from Shopify to Magento?

Many merchants are currently asking themselves the same question. And one of the challenges of ecommerce is precisely choosing the right platform to build an online store, which can be the difference between achieving success or falling behind in the race.

Two of the most popular platforms, Shopify and Magento, offer different advantages that can adapt to the needs of various types of businesses. While Shopify is known for its ease of use and quick implementation, Magento (now Adobe Commerce) stands out for its flexibility and customizability.

If your business is growing and you need more control and advanced options for your online store, you may be considering migrating from Shopify to Magento. The migration it may seem like a daunting task, but with the right preparation and tools, you can make a smooth and successful transition.

In this article, we will guide you step by step through the process of migrating from Shopify to Magento. From initial preparation to post-migration optimization, we will provide you with all the information necessary to ensure that your store not only maintains its functionality, but also takes full advantage of the advanced capabilities of Adobe Commerce.

Let’s begin!

shopify a magento

Why Migrate from Shopify to Magento?

Deciding to migrate your online store from Shopify to Magento is a very important step that can bring numerous benefits to your business. Let's look at some of the main reasons why many traders are making this change today:

Flexibility and Customization

One of the biggest attractions of Magento is its flexibility. Unlike Shopify, which operates as a closed platform with limited customization options, Magento is an open source platform. This means you have almost complete control over all aspects of your store, from frontend design to backend functionality.

With Magento, you can create highly personalized shopping experiences that fit exactly the needs of your customers and your brand identity. Customization capabilities include advanced design options, integration with third-party systems, and the ability to develop unique functionality.

Scalability

As your business grows, it's crucial to have a platform that can scale with you. Magento is designed to handle high volumes of products, traffic, and transactions without compromising performance. This scalability makes Magento an ideal choice for growing businesses that anticipate a significant increase in their customer base and the number of orders.

Additionally, Magento offers specific versions like Magento Commerce that are optimized for large businesses, providing advanced tools for catalog management, marketing, and analytics.

Total control

Migrating to Magento also means having more control over your store's server and source code. Shopify, being a SaaS (Software as a Service) platform, limits access to the server and many of the system settings. Instead, with Magento, you can choose your own hosting provider, optimize server performance, and modify the source code to your specific needs.

This level of control is particularly valuable for companies that require specific technical solutions, increased security, and deep customization. In addition, it allows you to implement and manage advanced security policies to protect your customers' data.

Community and Extensions

Magento has an extensive community of developers, designers and ecommerce experts who constantly contribute new extensions and improvements to the platform. This means that you can access a wide variety of modules and plugins to add functionality to your store without having to develop everything from scratch.

From SEO tools to inventory management systems and advanced analytics, the Magento community offers resources that can help you improve your store and keep it competitive.

In short, migrating from Shopify to Magento can offer you the flexibility, scalability, and control necessary to run your online store more successfully.

An additional, very relevant detail is that migrating to Magento can improve your store's SEO ranking and online visibility thanks to its strong optimization capabilities. Plus, with Magento, you'll have access to a larger app store, giving you a variety of options to customize your store and attract customers.

We are sure that this table below will be helpful for a quick comparison.

Magento 2Shopify
Target audienceSuitable for any business sizeSmall and medium
Price rangeFree, open-sourceFrom $34/month for the very basic subscription
ControlFullHosted solution
CustomizationExtensiveLimited
Themes in official marketplace (2023)10+140+
Themes at EvatoMarket (2023)340+1800
Extensions and apps availability3100+8000+

Let's now discuss the crucial steps to migrate your platform.

Subscribe to our newsletter.

Stay tuned to the best practices and strategies in e-commerce and grow the business as leading brand in your industry.

Before Migration

Before starting the migration process from Shopify to Magento, it is vital to make a series of preparations to ensure a smooth and seamless transition. Here are what we believe are the most important steps you should take to be ready for the migration.

Current Site Audit

The first step is to perform a thorough audit of your current Shopify store. This process will help you identify the critical items you need to move and any potential issues that need to be resolved before the migration.

  1. Products inventory: Make a complete list of all products, including descriptions, prices, images, and any product variants.
  2. Customer Data: Review your customers' information, including addresses, purchase history and preferences.
  3. Orders and Transactions: Make sure you have a complete record of all orders and transactions, as this data will be vital to maintaining business continuity.
  4. SEO and Content: Document all SEO settings, including URLs, metadata, and any blog content or static pages.

Full Backup

Before making any changes. It is essential to make a complete backup of your Shopify store. This includes all product, customer, order, and site configuration data. Make sure you keep this backup in a safe place. In case something goes wrong during the migration, you can restore your store to its original state.

Select a Hosting Provider for Magento

Unlike Shopify, Magento requires you to choose a hosting provider. Choosing the right hosting is crucial to ensure the performance and security of your store.

  1. System Requirements: Verify that the hosting provider meets the technical requirements of Magento, such as the version of PHP, MySQL, and other necessary components.
  2. Performance and Scalability: Make sure the hosting can handle the traffic and future growth of your store.
  3. Technical support: Opt for a provider that offers robust technical support and is familiar with Magento.

Planning and Schedule

The migration can take time and possibly disrupt your store's normal operations. Therefore, it is essential to carefully plan the migration schedule.

  1. Set Key Dates: Define key dates for each stage of the migration process, from initial preparation to final testing and release.
  2. Resource allocation: Determines what resources (human and technical) will be necessary at each stage of the process.
  3. Internal communication: Keep your entire team informed about the schedule and expectations so everyone is prepared and coordinated.

Evaluation of Extensions and Customizations

Magento offers a wide variety of extensions and customization options. Before migrating, research which Shopify extensions you currently use and look for their Magento equivalents.

  1. Critical Features: Identify the essential functionalities that you need to replicate in Magento.
  2. Necessary Customizations: Note down any specific customizations that need to be developed in Magento to maintain the current functionality of your store.

Testing and Development Environment

Before the final migration, it is recommended to configure a development or staging environment. This will allow you to perform extensive testing without affecting your live store.

  1. Test Environment: Set up a copy of your store in a test environment to simulate the migration.
  2. Data Integrity Testing: Verify that all data is migrated correctly and that the core functionalities of the store are working smoothly.
  3. Feedback and Adjustments: Use the test environment to gather feedback and make necessary adjustments before launching into production.

Making these preparations before the migration is critical to ensure the process is carried out efficiently and without interruption. Let's now see in detail, step by step, the process to migrate your store from Shopify to Magento, looking for a transition without "turbulence".

Download the Ecommerce Migration Guide and Checklist for free here.

The migration from Shopify to Magento, step by step.

Migrating your online store from Shopify to Magento may seem like a complex task, but with a structured and detailed approach, you can make the transition effectively. Below we share the summary of the step by step process to migrate from Shopify to Magento.

Step 1: Magento Installation

The first step is to configure your new Magento environment. Depending on your hosting choice, the process may vary slightly, but generally includes:

  1. Magento Download: Download the latest version of Magento from the official site.
  2. Server Configuration: Make sure your server meets Magento technical requirements (PHP, MySQL, Apache/Nginx).
  3. Magento Installation: Upload the Magento files to your server and follow the instructions of the installation wizard.
  4. Initial setup: Configure the basics of your store, such as language, currency, and time zone.

Step 2: Export Data from Shopify

To migrate your data, you first need to export it from Shopify. Shopify allows the export of data in CSV format, which makes the import process into Magento easier.

  1. Products: Export all products including descriptions, images and variants from Shopify.
  2. Customers: Export your customers' information, such as names, addresses and emails.
  3. Orders: Export order and transaction history.
  4. SEO and URLs: Document SEO settings and URLs to ensure you maintain search engine rankings.

Step 3: Import Data to Magento

Once you've exported your data from Shopify, the next step is to import it into Magento. This process may be more technical and may require the use of extensions or third-party tools to facilitate the migration.

  1. Importation of products: Use the Magento import tool or an extension like “UberTheme” to import the products from the CSV files.
  2. Customer Import: Similarly, import your customer data using Magento import tools.
  3. Order Import: Migrate order history to maintain continuity of your sales records.
  4. Data verification: Ensure that all data has been imported correctly by reviewing a subset of products, customers, and orders.

Step 4: Design and Theme Migration

The next step is to replicate or redesign the look of your Magento store. Depending on your needs, you can opt for a complete redesign or adapt the current theme to the new platform.

  1. Select a Theme: Choose a Magento theme that is similar to your Shopify store design or develop a custom one.
  2. Theme Customization: Adjust theme elements to reflect your brand, including colors, typography, and page structure.
  3. Static Content Migration: Transfer the content of static pages, blogs and other content elements to Magento.

Step 5: Configuring Payment and Shipping Gateways

Configure the payment methods and shipping is crucial to the operation of your store. Magento offers a wide variety of options that you can customize according to your needs.

  1. Payment Gateways: Set up your preferred payment gateways in Magento, such as PayPal, Stripe or Authorize.net.
  2. Shipping Methods: Set shipping options, including flat rates, free shipping, and carriers like UPS, FedEx, or DHL.
  3. Transaction Tests: Run tests to make sure payments and shipping are working correctly.

Step 6: SEO and 301 Redirects

To maintain your search engine rankings and avoid loss of traffic, it is vital to configure 301 redirects and optimize SEO settings in Magento.

  1. 301 Redirects: Set up 301 redirects for all URLs from your old Shopify store to the new URLs in Magento.
  2. SEO Settings: Optimize metatags, page titles and descriptions in Magento to maintain SEO.
  3. Verification in Google Search Console: Make sure your new store is correctly registered and verified in Google Search Console.

Step 7: Testing and QA

Before launching your Magento store to the world, perform extensive tests to make sure everything works correctly.

  1. Functionality Tests: Review all the key functionalities of your store, including product search, checkout, and customer account management.
  2. Test of performance: Verifies that the store loads quickly and can handle the expected traffic.
  3. Team Feedback: Request feedback from your team and make necessary adjustments.

Without a doubt, there are many details that can arise in the way of this step by step. But let's say that by following the milestones of this path, you can migrate from Shopify to Magento effectively and without significant interruptions to your business. If you need specialized help, Contact us today here and we will be happy to help you with your ecommerce migration..

Now, the work doesn't end here. Let's see below how to optimize your Magento store post-migration to ensure its continued success.

Post-Migration Actions to Magento

Once you have completed the migration from Shopify to Magento, it is essential to maintain recurring optimization of your new store to ensure that it runs efficiently and maximizes its performance. These are the key areas you should focus on to optimize your Magento store after the migration is executed.

SEO and 301 Redirects

Maintaining your search engine positioning is crucial to not lose organic traffic after the migration.

  1. Configuring 301 Redirects: Make sure all old Shopify URLs redirect correctly to the new Magento URLs. This can be done by setting up 301 redirects in the .htaccess file or using SEO extensions in Magento.
  2. URL verification: Use tools like Google Search Console to verify that redirects are working correctly and that there are no 404 errors.
  3. Metadata Optimization: Review and optimize page titles, descriptions, and header tags on all pages in your store.

Use Valido AI to audit your store's SEO and run automated tests. Get started for free.

Testing and QA

Ensuring quality and frequent testing will help you identify errors that could affect conversion and success. Therefore, it is another of those areas to always keep under control. Can you do:

  1. Functionality Tests: Verify that all key functionalities, such as the shopping cart, checkout, and customer accounts, are working correctly.
  2. Usability Testing: Make sure the store is easy to navigate and the user experience is seamless on both mobile and desktop devices.
  3. Test of performance: Use tools like Google PageSpeed ​​Insights and Valido AI to evaluate and improve the performance of your store, ensuring that pages load quickly.

Team Training

It is important that your team is familiar with the new platform to be able to manage and operate the store efficiently. So try to do:

  1. Backend Training: Provide training to your team on how to use the Magento admin panel, including product, order, and customer management.
  2. Customer Support Training: Make sure your customer support team knows how to handle queries and issues that may arise with the new platform.
  3. Documentation and Resources: Provide useful guides and documentation that your team can consult in case of questions or problems.

Customization and Extensions

Magento offers a wide range of extensions and customization options to improve the functionality of your store. You can consider:

  1. Essential Extensions: Install and configure extensions that add value to your store, such as marketing tools, advanced analytics, and payment and shipping modules.
  2. Theme Customization: Continue to adjust your store design so that it reflects your brand identity and offers a unique user experience.
  3. Third Party Integrations: Connect your store with third-party systems, such as CRMs, ERPs and email marketing platforms, to improve the management of your business.

Analysis and Monitoring

Monitoring the performance of your store and analyzing data is crucial to making informed decisions and continuous improvement.

  1. Analytics Tools: Use tools like Google Analytics to monitor traffic, conversions, and user behavior in your store.
  2. Relevant KPIs: Define and track key performance indicators (KPIs) such as conversion rate, average order value, and cart abandonment rate.
  3. Continuous Optimization: Based on the data collected, implement continuous improvements to optimize user experience and conversion rates.

Keeping your online business in optimal condition is essential to ensure its long-term success. By focusing on SEO, extensive testing, team training, personalization, and analytics, you can maximize performance and deliver an exceptional experience to your customers. In the next section, we will discuss some useful tools and resources that can help you in this optimization process.

Now is your turn!

Migrating your online store from Shopify to Magento is a process that, although it can be complex, it is also true that it can bring numerous benefits to your business. From greater flexibility and customization to superior scalability, Magento (now Adobe Commerce) offers the necessary tools to take your ecommerce to a new stage.

We have detailed the essential preparations, the step-by-step migration process and the actions necessary to optimize your store once the change is complete. By following these steps, you can ensure that the migration is as seamless as possible and that your store is well positioned to grow and thrive in the competitive eCommerce market.

Remember that planning and preparation are key in this type of project. Performing a thorough audit of your Shopify store, making a full backup, and choosing a suitable hosting provider are essential steps that you should not overlook. During the migration, paying attention to the correct import of data, the configuration of payment and shipping gateways, and the implementation of 301 redirects will help you maintain business continuity and search engine positioning.

Finally, post-migration optimization is crucial to ensure your Magento store runs efficiently and provides an exceptional experience to your customers. Don't neglect it, and conduct extensive testing, train your team, customize your store to your customers' needs, and use analytics tools to continually improve.

Surely you are now very well prepared to make a successful migration from Shopify to Magento and take advantage of all the advantages that this powerful platform has to offer. Now all you have to do is grow with your online business!

Do you need to develop or migrate your ecommerce?

Contact us today here to start an incredible project together.