Orienteed, a leading provider of Digital Commerce solutions for global brands, announces a new strategic alliance with Share PLM, experts in learning experience design and specialized consulting in Product Lifecycle Management (PLM).
This collaboration combines Share PLM's deep knowledge of processes, data, and product lifecycle management with Orienteed's expertise in digital commerce technologies, data analytics, and customized solutions for large industrial companies.
The objective: helping manufacturers modernize their digital ecosystems, connect PLM with more efficient B2B/B2C buying experiences, and reduce friction between technical, commercial, and operational teams.

An alliance to bridge the gap between PLM and Digital Commerce
In an industrial context where products, data, and workflows are becoming increasingly complex, companies need smarter solutions that connect internal processes with seamless digital experiences.
Combining Share PLM's expertise in data visualization, information architecture, and team enablement with Orienteed's technological capabilities will allow customers to:
- Modernize your B2B and B2C platforms.
- Integrate PLM systems with catalogs and e-commerce platforms.
- Improve data quality across the entire value chain.
- Reduce technology adoption times through specialized training.
- Implement user-centric digital experiences.
Francesco Schettini, CEO of Orienteed, states:
"This partnership with Share PLM allows us to offer manufacturers something they've been requesting for years: fully connected digital shopping and self-service experiences integrated with their product data. The combination of our technological capabilities with their PLM expertise and specialized training will deliver immediate value to customers looking to accelerate their digital transformation."
Beatriz González Pedraza, CEO and Co-founder Share PLM, declares:
"Working with Orienteed is a fantastic opportunity to bridge the historical gap between PLM and the world of e-commerce and digital platforms. Industrial companies need intuitive, modern, and future-proof solutions, and together we can help their teams adopt new technologies faster and with greater impact.
Impact on the industrial sector
The alliance is specifically geared towards industrial companies facing challenges in:
- Advanced product data management.
- Complexity in catalogs, variants, and configurations.
- Need to improve the digital experience of customers and distributors.
- Modernization of legacy platforms.
- Challenges in training and internal technology adoption.
The combination of Share PLM's strategic vision and Orienteed's technical capabilities will accelerate the implementation of modern, robust, and future-proof platforms.
About Orienteed
Orienteed is a leading European digital solutions development company that drives business for major brands and manufacturers across various sectors. With a multidisciplinary and highly qualified team, Orienteed helps its clients scale their digital operations through cloud architecture, software development, systems integration, and advanced analytics.
Website: https://orienteed.com
About Share PLM
Share PLM is a consulting firm specializing in Product Lifecycle Management (PLM) that combines strategy, instructional design, and technical expertise to help companies better understand their data, optimize processes, and train their teams. Their approach focuses on making PLM accessible, intuitive, and easy to adopt.
Website: https://shareplm.com/
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