A CORUÑA, September 22, 2025 – Orienteed, the leading European firm in advanced digital and e-commerce solutions, driving the digital transformation of the most demanding brands, announces its strategic alliance with Empathy, a leading company in product search and discovery technologies, to offer smarter, more personalized, and user-centric shopping experiences.
This collaboration combines Orienteed's expertise in designing headless architectures in complex technology ecosystems and custom-developed scalable platforms with Empathy's advanced search technology, creating an ecosystem where retailers can offer fast, intuitive, and emotionally connected shopping experiences.
Francesco Schettini, CEO of Orienteed, said:
"At Orienteed, we believe the future of e-commerce lies in putting the customer at the center of every interaction. Our partnership with Empathy allows us to offer our clients search and navigation solutions that not only drive conversions but also create memorable experiences, consistent with each brand's identity."
For his part, Borja Santaolalla, Chief Experience Officer at Empathy, added:
"At Empathy.co We work to make search a transparent, ethical, and people-centered experience. Our collaboration with Orienteed amplifies this vision, uniting our powerful discovery technology with their renowned ability to integrate and scale digital experiences worldwide."
Benefits for retailers
Thanks to this alliance, companies will be able to:
- Optimize your product catalogs with smart search engines.
- Reduce friction in the purchasing process thanks to fast and accessible interfaces.
- Personalize the product discovery experience in real time.
Increase conversions and customer loyalty by delivering more relevant and useful results.
About Orienteed
Orienteed is one of Europe's leading software development companies specializing in digital solutions that drive its clients' businesses across multiple industries.
He has extensive experience implementing and optimizing e-commerce solutions. With a focus on headless architectures, UX design, and scalable platforms, Orienteed helps global brands accelerate their digital transformation, optimize their operations, and maximize online sales.
More information: www.orienteed.com
About Empathy
Empathy.co is transforming search in digital commerce with an ethical and human-centered vision. Its platform, Empathy Platform, is a search and discovery solution powered by AI that allows the retailers to offer personalized experiences to their buyers, respecting their privacy.
With generative AI, Semantics AI, architecture headless, microservices and the control panel no-code, provides flexibility, scalability and inspiration to buyers. Major brands such as Carrefour, Kroger, Primor, and Tous already trust Empathy.
More information: www.empathy.co
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