Case Study
MiiN Cosmetics, the European brand specialized in Korean skincare, has shown how a strategic digital transformation can become the engine for growth. Thanks to its collaboration with Orienteed, MiiN successfully modernized its e-commerce platform— improving speed, scalability, and user experience just in time for Black Friday.
In this article, you’ll discover some of the most important highlights from the MiiN Cosmetics case study, which we’ve recently published and which we’re sure you’ll find valuable for your own business.
Go for it!
The Challenge for MiiN Cosmetics: Scaling with an Outdated Platform
Using an outdated PrestaShop platform, MiiN was facing issues with performance, SEO, security, and complete dependency on external developers. This not only increased maintenance costs but also limited their ability to innovate and scale.
Main challenges included:
- Dependence on proprietary, non-upgradable modules
- Slow mobile performance affecting SEO and conversion
- Scalability issues and high security risks
The Solution by Orienteed: A Modern, Agile, and Scalable Platform
Orienteed led a strategic migration to PrestaShop 8 in just 4 months. The new system removed technical bottlenecks, reduced risk, and gave MiiN the agility to scale.
Key results:
- +44% in Black Friday revenue vs. 2023
- +37% in Black Friday orders
- +277% improvement in mobile web performance
- Launch completed in just 4 months
What Changed After the Migration?
Improved User Experience (UX):
- Optimized navigation and enhanced filtering
- Clear display of product variants
- "Express checkout" functionality
Boosted Marketing Capabilities:
- Gift selection at checkout
- Integration with TikTok Shop and AWIN affiliate network
- Newsletter and slider automation
Operational Efficiency:
- Real-time dashboards using Grafana
- Integration with Salesforce CRM
- Scalable, secure cloud infrastructure
Recognition: Best New E-Commerce Platform Award
Their innovation paid off: MiiN was honored at the 2024 Digital Beauty Awards as the "Best New Online Sales Platform." This award reflects not only the technical excellence of the project but also its real, measurable business impact.
Ready to Boost Your E-commerce?
The MiiN Cosmetics story proves that a well-executed digital strategy can completely transform an online store’s performance. If you manage an e-commerce business — especially in beauty and skincare — this kind of transformation might be the key to your next big breakthrough.
…and discover how to scale your online store with a future-proof platform.
We are passionate about writing content on e-commerce and technology, in order to help our clients improve their business and increase sales. Subscribe to our monthly newsletter and don't miss out on the valuable insights and resources we have to share.