Ezpeleta digitizes its B2B channel with a scalable, modern platform
Discover how Orienteed helped Ezpeleta launch a B2B ecommerce store with Magento, PWA Studio, and sales empowering features for distributors.
What you’ll learn from this case study
How Ezpeleta launched its B2B e-commerce in just 6 months.
The results achieved: frictionless mobile experience, fast checkout, dynamic product catalog.
Key pillars of their B2B success: custom quotes, price personalization tools, and more.
Full integration with their ERP to automate the order process.
The tech stack and architecture that helped scale Ezpeleta’s operation .
A mobile-first, centralized, high-performance B2B experience
The new platform developed for Ezpeleta doesn’t just enhance the B2B sales channel — it completely redefines the distributor’s digital experience.
Thanks to cutting-edge technologies like PWA Studio and React, the interface offers fast, seamless navigation that’s fully optimized for mobile devices, even with limited connectivity.
A continuous delivery (CI/CD) approach accelerated development and enabled continuous improvements, allowing Ezpeleta's store to quickly adapt to changing business needs.
A new centralized, efficient, and scalable B2B sales channel
The launch of Ezpeleta’s B2B e-commerce platform marked a turning point for the company. Distributors can now manage orders online with real-time access to stock and pricing, while the sales team gains agility through custom quoting tools and personalized promotions.
See how Ezpeleta transformed its
B2B business with Orienteed
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