{"id":8386,"date":"2026-03-05T13:52:39","date_gmt":"2026-03-05T12:52:39","guid":{"rendered":"https:\/\/orienteed.com\/?p=8386"},"modified":"2026-03-06T13:52:59","modified_gmt":"2026-03-06T12:52:59","slug":"ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c","status":"publish","type":"post","link":"https:\/\/orienteed.com\/es\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\/","title":{"rendered":"eCommerce B2B en 2026: por qu\u00e9 ya no puede funcionar como un B2C"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El eCommerce B2B en 2026 ya no puede \u00abfuncionar como un B2C\u00bb porque la l\u00f3gica de compra, los flujos de aprobaci\u00f3n, los precios, los vol\u00famenes y las integraciones que exige un comprador profesional son radicalmente distintos a los de un consumidor final.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las empresas que siguen copiando modelos B2C acaban con plataformas muy bonitas sin duda, pero poco \u00fatiles para su red de distribuidores, partners y clientes corporativos, y pierden competitividad frente a quienes dise\u00f1an experiencias B2B de verdad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este art\u00edculo compartiremos algunas ideas sobre este desaf\u00edo, que seguro te ayudar\u00e1n si est\u00e1s pensando en desarrollar un ecommerce B2B para tu empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos a ello.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/orienteed.com\/wp-content\/uploads\/2026\/03\/ecommerce-B2B-2026-1024x683.jpg\" alt=\"ecommerce B2B\" class=\"wp-image-8390\" srcset=\"https:\/\/orienteed.com\/wp-content\/uploads\/2026\/03\/ecommerce-B2B-2026-1024x683.jpg 1024w, https:\/\/orienteed.com\/wp-content\/uploads\/2026\/03\/ecommerce-B2B-2026-300x200.jpg 300w, https:\/\/orienteed.com\/wp-content\/uploads\/2026\/03\/ecommerce-B2B-2026-768x512.jpg 768w, https:\/\/orienteed.com\/wp-content\/uploads\/2026\/03\/ecommerce-B2B-2026-1536x1024.jpg 1536w, https:\/\/orienteed.com\/wp-content\/uploads\/2026\/03\/ecommerce-B2B-2026-18x12.jpg 18w, https:\/\/orienteed.com\/wp-content\/uploads\/2026\/03\/ecommerce-B2B-2026-930x620.jpg 930w, https:\/\/orienteed.com\/wp-content\/uploads\/2026\/03\/ecommerce-B2B-2026.jpg 1860w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">De \u00abponer un carrito\u00bb a digitalizar relaciones B2B<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En B2C, el foco es facilitar compras r\u00e1pidas y emocionales: cat\u00e1logo abierto, precio \u00fanico, pago inmediato y entregas en 24\/48 horas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En B2B, el eCommerce debe representar relaciones comerciales ya existentes: condiciones negociadas, contratos, descuentos por volumen, cat\u00e1logos espec\u00edficos por cliente y acuerdos de servicio que no se resuelven con una simple ficha de producto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un portal B2B efectivo no es solo una tienda online, sino la extensi\u00f3n digital de tu fuerza comercial, tu backoffice y tu cadena de suministro.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Por qu\u00e9 un B2B no puede comportarse como B2C<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Modelos de precios y condiciones complejas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En B2B, casi nunca hay \u00abun solo precio\u00bb:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tarifas personalizadas por cliente o grupo de clientes.<\/li>\n\n\n\n<li>Descuentos por volumen, por campa\u00f1a o por familia de producto.<\/li>\n\n\n\n<li>Acuerdos marco con condiciones especiales de transporte, plazos o servicios a\u00f1adidos.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Un modelo B2C con precio p\u00fablico y promociones gen\u00e9ricas no puede reflejar esta complejidad sin generar fricci\u00f3n, errores o constantes intervenciones manuales del equipo comercial.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Procesos de compra con m\u00faltiples decisores<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La compra B2C suele ser individual: una persona, una tarjeta, una confirmaci\u00f3n inmediata.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En B2B, el proceso es m\u00e1s largo y est\u00e1 gobernado por:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Varios roles (comprador, t\u00e9cnico, finanzas, direcci\u00f3n).<\/li>\n\n\n\n<li>Flujos de aprobaci\u00f3n internos (l\u00edmites de cr\u00e9dito, autorizaciones por importe, centros de coste).<\/li>\n\n\n\n<li><a href=\"https:\/\/es.wikipedia.org\/wiki\/Trazabilidad\" target=\"_blank\" rel=\"noopener\" title=\"\">Trazabilidad<\/a> documental (pedidos, albaranes, facturas, contratos).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si el eCommerce se limita a \u00aba\u00f1adir al carrito y pagar\u00bb, la empresa acaba sacando el proceso fuera de la plataforma (emails, Excel, llamadas) y se pierde la eficiencia que se buscaba digitalizar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Cat\u00e1logos, stock y disponibilidad espec\u00edficos<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En B2C, todos ven pr\u00e1cticamente el mismo cat\u00e1logo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En B2B, un buen portal debe ofrecer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cat\u00e1logos filtrados por sector, pa\u00eds, contrato o acuerdo de distribuci\u00f3n.<\/li>\n\n\n\n<li>Visibilidad de stock y plazos realistas seg\u00fan almac\u00e9n, regi\u00f3n o condiciones log\u00edsticas.<\/li>\n\n\n\n<li>Productos, configuraciones o bundles exclusivos para ciertos clientes o canales.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Un enfoque \u00abtipo B2C\u00bb genera confusi\u00f3n: clientes que ven productos que no pueden comprar, precios incorrectos o promesas de entrega que no se pueden cumplir.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-0ae5908b\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-center has-light-bg\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-5cce5366\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div class=\"wp-block-themeisle-blocks-service ticss-e80cdc60\">\n<div id=\"wp-block-themeisle-blocks-font-awesome-icons-f80ba529\" class=\"wp-block-themeisle-blocks-font-awesome-icons\"><span class=\"wp-block-themeisle-blocks-font-awesome-icons-container\"><i class=\"fas fa-inbox\"><\/i><\/span><\/div>\n\n\n\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-68845a16\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-68845a16\">Suscr\u00edbete a nuestro newsletter.<\/h2>\n\n\n\n<p id=\"wp-block-themeisle-blocks-advanced-heading-b333ac52\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-b333ac52\">Recibe las \u00faltimas novedades sobre soluciones digitales, tendencias de la industria, art\u00edculos de expertos y pr\u00f3ximos eventos.<\/p>\n\n\n\n<div style=\"text-align: center\" class=\"sender-form-field\" data-sender-form-id=\"lx1ps3zoejyq5d4dkux\"><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. M\u00e9todos de pago y cr\u00e9dito empresarial<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mientras el B2C vive de pagos inmediatos (tarjetas, wallets, financiaci\u00f3n al consumo), el B2B exige:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pago a 30\/60\/90 d\u00edas seg\u00fan contrato.<\/li>\n\n\n\n<li>L\u00edneas de cr\u00e9dito y l\u00edmites por cliente.<\/li>\n\n\n\n<li>Compra con \u00f3rdenes de compra, notas de pedido o referencias internas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Un B2B que obliga a pagar como un B2C rompe con la realidad financiera de las empresas compradoras y limita la adopci\u00f3n del canal digital.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Integraci\u00f3n profunda con sistemas internos<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El eCommerce B2C puede operar con integraciones relativamente sencillas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El B2B, en cambio, necesita integrarse de forma robusta con:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ERP (precios, stock, facturaci\u00f3n, cr\u00e9dito).<\/li>\n\n\n\n<li>Sistemas de gesti\u00f3n de pedidos y log\u00edstica.<\/li>\n\n\n\n<li>CRM y herramientas de fuerza de ventas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si se intenta replicar un modelo B2C \u00abligero\u00bb, el resultado es una plataforma desconectada que obliga a re-introducir datos manualmente y genera inconsistencias entre lo que ve el cliente y lo que gestiona la organizaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Experiencia de usuario: autoservicio avanzado, no solo \u00abbonito\u00bb<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los compradores B2B esperan la calidad visual y facilidad de un B2C, pero con funcionalidades avanzadas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Repetir pedidos complejos, cargar carritos desde CSV o integrarse v\u00eda EDI\/API.<\/li>\n\n\n\n<li>Ver condiciones comerciales particulares, hist\u00f3rico de compras, incidencias y facturas.<\/li>\n\n\n\n<li>Gestionar varios usuarios por cuenta cliente, con permisos y roles.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">La UX no va solo de dise\u00f1o; va de operativa diaria del cliente profesional.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e9 pueden esperar las empresas de un eCommerce B2B moderno<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un eCommerce B2B bien planteado en 2026 no es un \u00abcanal digital m\u00e1s\u00bb, sino una palanca de transformaci\u00f3n comercial:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aumenta el volumen de ventas sin crecer en estructura comercial.<\/li>\n\n\n\n<li>Reduce errores, tiempos de gesti\u00f3n y costes administrativos.<\/li>\n\n\n\n<li>Mejora la fidelizaci\u00f3n del cliente por comodidad, transparencia y autoservicio.<\/li>\n\n\n\n<li>Abre la puerta a <a href=\"https:\/\/orienteed.com\/es\/que-se-entiende-por-b2b2c-ecommerce\/\">modelos B2B2C<\/a> e integraci\u00f3n con marketplaces profesionales.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Para lograrlo, hace falta una plataforma dise\u00f1ada desde el principio con l\u00f3gica B2B, y un partner que entienda tanto la tecnolog\u00eda como las particularidades del modelo de negocio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Orienteed: tu partner tecnol\u00f3gico que conoce el negocio<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed es donde <a href=\"https:\/\/orienteed.com\/es\/servicios\/servicios-ecommerce\/\">nuestro servicio de digital commerce<\/a> y desarrollo de e\u2011commerce cobra sentido para tu b\u00fasqueda:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dise\u00f1o de arquitecturas eCommerce pensadas para B2B (cat\u00e1logos, precios, usuarios, flujos de aprobaci\u00f3n).<\/li>\n\n\n\n<li>Integraciones robustas con ERP, PIM, CRM y otros sistemas core.<\/li>\n\n\n\n<li>Experiencias de usuario que combinan la usabilidad del B2C con la potencia funcional del B2B.<\/li>\n\n\n\n<li>Acompa\u00f1amiento en la definici\u00f3n de procesos comerciales digitales, gobierno del dato y adopci\u00f3n interna.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Desde nuestra perspectiva, no se trata solo de \u00abmontar una tienda\u00bb, sino de construir un canal que represente fielmente tu realidad B2B (sus particularidades), que escale con tu negocio y que aporte ventajas competitivas claras frente a tu red de competidores y distribuidores.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n: dejar de pensar el B2B como un B2C con login<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En 2026, el eCommerce B2B que intenta comportarse como un B2C con contrase\u00f1a est\u00e1 condenado a la baja adopci\u00f3n: los clientes acaban llamando a su comercial de siempre porque \u00aben la web no se puede hacer todo\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El camino pasa por asumir que el B2B tiene reglas propias y dise\u00f1ar plataformas, procesos e integraciones alineados con esas reglas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si tu organizaci\u00f3n vende a otras empresas, el reto ya no es \u00abestar online\u00bb, sino ofrecer un canal digital que hable el idioma de tus clientes B2B: condiciones personalizadas, autoservicio avanzado, integraci\u00f3n completa y experiencia profesional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En Orienteed, os ayudamos precisamente a dar ese salto: del cat\u00e1logo B2C maquillado, a un ecosistema de digital commerce B2B que soporta de verdad vuestra estrategia comercial, vuestra red de partners y vuestro crecimiento a largo plazo.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-766c474e\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset has-light-bg\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-90d47fbe\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-advanced-columns-d3ee70fd\" class=\"wp-block-themeisle-blocks-advanced-columns has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-435148ce\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-font-awesome-icons-2cb6454f\" class=\"wp-block-themeisle-blocks-font-awesome-icons\"><span class=\"wp-block-themeisle-blocks-font-awesome-icons-container\"><i class=\"fas fa-code\"><\/i><\/span><\/div>\n\n\n\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-6b9eba4d\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-6b9eba4d\">\u00bfNecesitas desarrollar una soluci\u00f3n digital para tu negocio?<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:24px\">Cont\u00e1ctanos hoy aqu\u00ed para empezar juntos un proyecto incre\u00edble.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-button-group-d9752f49\" class=\"wp-block-themeisle-blocks-button-group wp-block-buttons align-center-desktop\">\n<div id=\"wp-block-themeisle-blocks-button-7db3b5d3\" class=\"wp-block-themeisle-blocks-button wp-block-button\"><a href=\"https:\/\/orienteed.com\/contacto\/\" target=\"_self\" rel=\"noopener noreferrer\" class=\"wp-block-button__link\"><span>Contactar<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Descubre por qu\u00e9 el ecommerce B2B en 2026 requiere precios, procesos y tecnolog\u00eda distintos al B2C para escalar ventas y relaciones comerciales.<\/p>\n","protected":false},"author":2,"featured_media":8390,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[148],"tags":[7,6,8],"class_list":["post-8386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desarrollo-ecommerce","tag-b2b","tag-b2c","tag-ecommerce"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Descubre por qu\u00e9 el ecommerce B2B en 2026 requiere precios, procesos y tecnolog\u00eda distintos al B2C para escalar ventas y relaciones comerciales.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Jes\u00fas Maceira\"\/>\n\t<meta name=\"google-site-verification\" content=\"google-site-verification=OP49dSEB6tiqv44IxGOKRY9c8TyzfbjxeYPNhyxhcs8\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/orienteed.com\/es\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Orienteed \u2022 We transform technology into exceptional experiences.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"eCommerce B2B en 2026: por qu\u00e9 no puede ser B2C\" \/>\n\t\t<meta property=\"og:description\" content=\"Descubre por qu\u00e9 el ecommerce B2B en 2026 requiere precios, procesos y tecnolog\u00eda distintos al B2C para escalar ventas y relaciones comerciales.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/orienteed.com\/es\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/orienteed.com\/wp-content\/uploads\/2026\/03\/ecommerce-B2B-2026.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/orienteed.com\/wp-content\/uploads\/2026\/03\/ecommerce-B2B-2026.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1860\" \/>\n\t\t<meta property=\"og:image:height\" content=\"1240\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-03-05T12:52:39+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-03-06T12:52:59+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61555846676066\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@orienteed\" \/>\n\t\t<meta name=\"twitter:title\" content=\"eCommerce B2B en 2026: por qu\u00e9 no puede ser B2C\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Descubre por qu\u00e9 el ecommerce B2B en 2026 requiere precios, procesos y tecnolog\u00eda distintos al B2C para escalar ventas y relaciones comerciales.\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@orienteed\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/orienteed.com\/wp-content\/uploads\/2026\/03\/ecommerce-B2B-2026.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\\\/#blogposting\",\"name\":\"eCommerce B2B en 2026: por qu\\u00e9 no puede ser B2C\",\"headline\":\"eCommerce B2B en 2026: por qu\\u00e9 ya no puede funcionar como un B2C\",\"author\":{\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/author\\\/jmaceiraorienteed-com\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/orienteed.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/ecommerce-B2B-2026.jpg\",\"width\":1860,\"height\":1240,\"caption\":\"ecommerce B2B\"},\"datePublished\":\"2026-03-05T13:52:39+01:00\",\"dateModified\":\"2026-03-06T13:52:59+01:00\",\"inLanguage\":\"es-ES\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\\\/#webpage\"},\"articleSection\":\"Desarrollo de Ecommerce, b2b, b2c, ecommerce\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/orienteed.com\\\/es\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/category\\\/desarrollo-ecommerce\\\/#listItem\",\"name\":\"Desarrollo de Ecommerce\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/category\\\/desarrollo-ecommerce\\\/#listItem\",\"position\":2,\"name\":\"Desarrollo de Ecommerce\",\"item\":\"https:\\\/\\\/orienteed.com\\\/es\\\/category\\\/desarrollo-ecommerce\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\\\/#listItem\",\"name\":\"eCommerce B2B en 2026: por qu\\u00e9 ya no puede funcionar como un B2C\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\\\/#listItem\",\"position\":3,\"name\":\"eCommerce B2B en 2026: por qu\\u00e9 ya no puede funcionar como un B2C\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/category\\\/desarrollo-ecommerce\\\/#listItem\",\"name\":\"Desarrollo de Ecommerce\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/#organization\",\"name\":\"Orienteed\",\"description\":\"Orienteed \\u2022 We specialize in the development and implementation of digital solutions for your business. Digital Commerce, AI, PLM, Cloud Computing, QA, Testing and more.\",\"url\":\"https:\\\/\\\/orienteed.com\\\/es\\\/\",\"telephone\":\"+34981914837\",\"foundingDate\":\"2016-03-04\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":10,\"maxValue\":50},\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/orienteed.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/logo-orienteed-2024-destacado.png\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\\\/#organizationLogo\",\"width\":1920,\"height\":1080,\"caption\":\"logo orienteed 2025\"},\"image\":{\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/profile.php?id=61555846676066\",\"https:\\\/\\\/twitter.com\\\/orienteed\",\"https:\\\/\\\/www.instagram.com\\\/orienteedsl\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@orienteed\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/orienteed\\\/\",\"https:\\\/\\\/www.yelp.es\\\/biz\\\/orienteed-sl-a-corua\",\"https:\\\/\\\/www.threads.com\\\/@orienteedsl\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/author\\\/jmaceiraorienteed-com\\\/#author\",\"url\":\"https:\\\/\\\/orienteed.com\\\/es\\\/author\\\/jmaceiraorienteed-com\\\/\",\"name\":\"Jes\\u00fas Maceira\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9d6e7a9677544e8661c3ee5ef602ea1125c5eff0a3b2b1c4f62bb9d4eca22623?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Jes\\u00fas Maceira\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\\\/#webpage\",\"url\":\"https:\\\/\\\/orienteed.com\\\/es\\\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\\\/\",\"name\":\"eCommerce B2B en 2026: por qu\\u00e9 no puede ser B2C\",\"description\":\"Descubre por qu\\u00e9 el ecommerce B2B en 2026 requiere precios, procesos y tecnolog\\u00eda distintos al B2C para escalar ventas y relaciones comerciales.\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/author\\\/jmaceiraorienteed-com\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/author\\\/jmaceiraorienteed-com\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/orienteed.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/ecommerce-B2B-2026.jpg\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\\\/#mainImage\",\"width\":1860,\"height\":1240,\"caption\":\"ecommerce B2B\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\\\/#mainImage\"},\"datePublished\":\"2026-03-05T13:52:39+01:00\",\"dateModified\":\"2026-03-06T13:52:59+01:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/orienteed.com\\\/es\\\/\",\"name\":\"Orienteed \\u2022 leading digital solutions.\",\"alternateName\":\"Orienteed\",\"description\":\"We transform technology into exceptional experiences.\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"eCommerce B2B en 2026: por qu\u00e9 no puede ser B2C","description":"Descubre por qu\u00e9 el ecommerce B2B en 2026 requiere precios, procesos y tecnolog\u00eda distintos al B2C para escalar ventas y relaciones comerciales.","canonical_url":"https:\/\/orienteed.com\/es\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"google-site-verification":"google-site-verification=OP49dSEB6tiqv44IxGOKRY9c8TyzfbjxeYPNhyxhcs8","miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/orienteed.com\/es\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\/#blogposting","name":"eCommerce B2B en 2026: por qu\u00e9 no puede ser B2C","headline":"eCommerce B2B en 2026: por qu\u00e9 ya no puede funcionar como un B2C","author":{"@id":"https:\/\/orienteed.com\/es\/author\/jmaceiraorienteed-com\/#author"},"publisher":{"@id":"https:\/\/orienteed.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/orienteed.com\/wp-content\/uploads\/2026\/03\/ecommerce-B2B-2026.jpg","width":1860,"height":1240,"caption":"ecommerce B2B"},"datePublished":"2026-03-05T13:52:39+01:00","dateModified":"2026-03-06T13:52:59+01:00","inLanguage":"es-ES","mainEntityOfPage":{"@id":"https:\/\/orienteed.com\/es\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\/#webpage"},"isPartOf":{"@id":"https:\/\/orienteed.com\/es\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\/#webpage"},"articleSection":"Desarrollo de Ecommerce, b2b, b2c, ecommerce"},{"@type":"BreadcrumbList","@id":"https:\/\/orienteed.com\/es\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/orienteed.com\/es\/#listItem","position":1,"name":"Home","item":"https:\/\/orienteed.com\/es\/","nextItem":{"@type":"ListItem","@id":"https:\/\/orienteed.com\/es\/category\/desarrollo-ecommerce\/#listItem","name":"Desarrollo de Ecommerce"}},{"@type":"ListItem","@id":"https:\/\/orienteed.com\/es\/category\/desarrollo-ecommerce\/#listItem","position":2,"name":"Desarrollo de Ecommerce","item":"https:\/\/orienteed.com\/es\/category\/desarrollo-ecommerce\/","nextItem":{"@type":"ListItem","@id":"https:\/\/orienteed.com\/es\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\/#listItem","name":"eCommerce B2B en 2026: por qu\u00e9 ya no puede funcionar como un B2C"},"previousItem":{"@type":"ListItem","@id":"https:\/\/orienteed.com\/es\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/orienteed.com\/es\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\/#listItem","position":3,"name":"eCommerce B2B en 2026: por qu\u00e9 ya no puede funcionar como un B2C","previousItem":{"@type":"ListItem","@id":"https:\/\/orienteed.com\/es\/category\/desarrollo-ecommerce\/#listItem","name":"Desarrollo de Ecommerce"}}]},{"@type":"Organization","@id":"https:\/\/orienteed.com\/es\/#organization","name":"Orienteed","description":"Orienteed \u2022 We specialize in the development and implementation of digital solutions for your business. Digital Commerce, AI, PLM, Cloud Computing, QA, Testing and more.","url":"https:\/\/orienteed.com\/es\/","telephone":"+34981914837","foundingDate":"2016-03-04","numberOfEmployees":{"@type":"QuantitativeValue","minValue":10,"maxValue":50},"logo":{"@type":"ImageObject","url":"https:\/\/orienteed.com\/wp-content\/uploads\/2024\/12\/logo-orienteed-2024-destacado.png","@id":"https:\/\/orienteed.com\/es\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\/#organizationLogo","width":1920,"height":1080,"caption":"logo orienteed 2025"},"image":{"@id":"https:\/\/orienteed.com\/es\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/profile.php?id=61555846676066","https:\/\/twitter.com\/orienteed","https:\/\/www.instagram.com\/orienteedsl\/","https:\/\/www.youtube.com\/@orienteed","https:\/\/www.linkedin.com\/company\/orienteed\/","https:\/\/www.yelp.es\/biz\/orienteed-sl-a-corua","https:\/\/www.threads.com\/@orienteedsl"]},{"@type":"Person","@id":"https:\/\/orienteed.com\/es\/author\/jmaceiraorienteed-com\/#author","url":"https:\/\/orienteed.com\/es\/author\/jmaceiraorienteed-com\/","name":"Jes\u00fas Maceira","image":{"@type":"ImageObject","@id":"https:\/\/orienteed.com\/es\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/9d6e7a9677544e8661c3ee5ef602ea1125c5eff0a3b2b1c4f62bb9d4eca22623?s=96&d=mm&r=g","width":96,"height":96,"caption":"Jes\u00fas Maceira"}},{"@type":"WebPage","@id":"https:\/\/orienteed.com\/es\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\/#webpage","url":"https:\/\/orienteed.com\/es\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\/","name":"eCommerce B2B en 2026: por qu\u00e9 no puede ser B2C","description":"Descubre por qu\u00e9 el ecommerce B2B en 2026 requiere precios, procesos y tecnolog\u00eda distintos al B2C para escalar ventas y relaciones comerciales.","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/orienteed.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/orienteed.com\/es\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\/#breadcrumblist"},"author":{"@id":"https:\/\/orienteed.com\/es\/author\/jmaceiraorienteed-com\/#author"},"creator":{"@id":"https:\/\/orienteed.com\/es\/author\/jmaceiraorienteed-com\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/orienteed.com\/wp-content\/uploads\/2026\/03\/ecommerce-B2B-2026.jpg","@id":"https:\/\/orienteed.com\/es\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\/#mainImage","width":1860,"height":1240,"caption":"ecommerce B2B"},"primaryImageOfPage":{"@id":"https:\/\/orienteed.com\/es\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\/#mainImage"},"datePublished":"2026-03-05T13:52:39+01:00","dateModified":"2026-03-06T13:52:59+01:00"},{"@type":"WebSite","@id":"https:\/\/orienteed.com\/es\/#website","url":"https:\/\/orienteed.com\/es\/","name":"Orienteed \u2022 leading digital solutions.","alternateName":"Orienteed","description":"We transform technology into exceptional experiences.","inLanguage":"es-ES","publisher":{"@id":"https:\/\/orienteed.com\/es\/#organization"}}]},"og:locale":"es_ES","og:site_name":"Orienteed \u2022 We transform technology into exceptional experiences.","og:type":"article","og:title":"eCommerce B2B en 2026: por qu\u00e9 no puede ser B2C","og:description":"Descubre por qu\u00e9 el ecommerce B2B en 2026 requiere precios, procesos y tecnolog\u00eda distintos al B2C para escalar ventas y relaciones comerciales.","og:url":"https:\/\/orienteed.com\/es\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\/","og:image":"https:\/\/orienteed.com\/wp-content\/uploads\/2026\/03\/ecommerce-B2B-2026.jpg","og:image:secure_url":"https:\/\/orienteed.com\/wp-content\/uploads\/2026\/03\/ecommerce-B2B-2026.jpg","og:image:width":1860,"og:image:height":1240,"article:published_time":"2026-03-05T12:52:39+00:00","article:modified_time":"2026-03-06T12:52:59+00:00","article:publisher":"https:\/\/www.facebook.com\/profile.php?id=61555846676066","twitter:card":"summary_large_image","twitter:site":"@orienteed","twitter:title":"eCommerce B2B en 2026: por qu\u00e9 no puede ser B2C","twitter:description":"Descubre por qu\u00e9 el ecommerce B2B en 2026 requiere precios, procesos y tecnolog\u00eda distintos al B2C para escalar ventas y relaciones comerciales.","twitter:creator":"@orienteed","twitter:image":"https:\/\/orienteed.com\/wp-content\/uploads\/2026\/03\/ecommerce-B2B-2026.jpg"},"aioseo_meta_data":{"post_id":"8386","title":"eCommerce B2B en 2026: por qu\u00e9 no puede ser B2C","description":"Descubre por qu\u00e9 el ecommerce B2B en 2026 requiere precios, procesos y tecnolog\u00eda distintos al B2C para escalar ventas y relaciones comerciales.","keywords":null,"keyphrases":{"focus":{"keyphrase":"ecommerce B2B","score":78,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":2},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":9,"maxScore":9,"error":0},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"score":9,"maxScore":9,"error":0},"keywordDensity":{"score":0,"type":"low","maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-03-06 12:02:15","updated":"2026-03-06 13:02:58","seo_analyzer_scan_date":null,"focus_keyword":"ecommerce B2B","additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/orienteed.com\/es\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/orienteed.com\/es\/category\/desarrollo-ecommerce\/\" title=\"Desarrollo de Ecommerce\">Desarrollo de Ecommerce<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\teCommerce B2B en 2026: por qu\u00e9 ya no puede funcionar como un B2C\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/orienteed.com\/es\/"},{"label":"Desarrollo de Ecommerce","link":"https:\/\/orienteed.com\/es\/category\/desarrollo-ecommerce\/"},{"label":"eCommerce B2B en 2026: por qu\u00e9 ya no puede funcionar como un B2C","link":"https:\/\/orienteed.com\/es\/ecommerce-b2b-en-2026-por-que-ya-no-puede-funcionar-como-un-b2c\/"}],"_links":{"self":[{"href":"https:\/\/orienteed.com\/es\/wp-json\/wp\/v2\/posts\/8386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orienteed.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orienteed.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orienteed.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/orienteed.com\/es\/wp-json\/wp\/v2\/comments?post=8386"}],"version-history":[{"count":0,"href":"https:\/\/orienteed.com\/es\/wp-json\/wp\/v2\/posts\/8386\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orienteed.com\/es\/wp-json\/wp\/v2\/media\/8390"}],"wp:attachment":[{"href":"https:\/\/orienteed.com\/es\/wp-json\/wp\/v2\/media?parent=8386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orienteed.com\/es\/wp-json\/wp\/v2\/categories?post=8386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orienteed.com\/es\/wp-json\/wp\/v2\/tags?post=8386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}