{"id":6861,"date":"2025-09-25T10:21:31","date_gmt":"2025-09-25T08:21:31","guid":{"rendered":"https:\/\/orienteed.com\/?p=6861"},"modified":"2025-09-26T10:43:51","modified_gmt":"2025-09-26T08:43:51","slug":"orienteed-y-empathy-una-potente-alianza","status":"publish","type":"post","link":"https:\/\/orienteed.com\/es\/orienteed-y-empathy-una-potente-alianza\/","title":{"rendered":"Orienteed y Empathy: una potente alianza para impulsar experiencias de b\u00fasqueda y navegaci\u00f3n con IA en ecommerce"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/alianza-orienteed-empathy-1024x683.jpg\" alt=\"alianza orienteed empathy\" class=\"wp-image-6864\" srcset=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/alianza-orienteed-empathy-1024x683.jpg 1024w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/alianza-orienteed-empathy-300x200.jpg 300w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/alianza-orienteed-empathy-768x512.jpg 768w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/alianza-orienteed-empathy-1536x1024.jpg 1536w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/alianza-orienteed-empathy-18x12.jpg 18w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/alianza-orienteed-empathy-930x620.jpg 930w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/alianza-orienteed-empathy.jpg 1860w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A CORU\u00d1A, 22 de septiembre de 2025 \u2013 Orienteed es la firma europea referente en soluciones digitales y de e-commerce avanzadas, impulsando la transformaci\u00f3n digital de las marcas m\u00e1s exigentes, anuncia su alianza estrat\u00e9gica con Empathy, empresa l\u00edder en tecnolog\u00edas de b\u00fasqueda y descubrimiento de productos, para ofrecer experiencias de compra m\u00e1s inteligentes, personalizadas y centradas en el usuario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta colaboraci\u00f3n une la experiencia de Orienteed en dise\u00f1o de arquitecturas headless en ecosistemas tecnol\u00f3gicos complejos y desarrollo personalizado de plataformas escalables con la tecnolog\u00eda avanzada de b\u00fasqueda de Empathy, creando un ecosistema donde los retailers pueden ofrecer experiencias de compra r\u00e1pidas, intuitivas y emocionalmente conectadas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesco Schettini, CEO de Orienteed, declar\u00f3:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab<em>En Orienteed, creemos que el futuro del e-commerce est\u00e1 en poner al cliente en el centro de cada interacci\u00f3n. Nuestra alianza con Empathy nos permite ofrecer a nuestros clientes soluciones de b\u00fasqueda y navegaci\u00f3n que no solo impulsan la conversi\u00f3n, sino que crean experiencias memorables, coherentes con la identidad de cada marca<\/em>.\u00bb<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Por su parte, Borja Santaolalla, Chief Experience Officer de Empathy, a\u00f1adi\u00f3:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab<em>En <\/em><a href=\"http:\/\/empathy.co\"><em>Empathy.co<\/em><\/a><em> trabajamos para que la b\u00fasqueda sea una experiencia transparente, \u00e9tica y centrada en las personas. Nuestra colaboraci\u00f3n con Orienteed amplifica esta visi\u00f3n, <\/em><em>uniendo nuestra potente tecnolog\u00eda de descubrimiento con su reconocida capacidad de integrar y escalar experiencias digitales en todo el mundo<\/em><em>.<\/em>\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beneficios para los retailers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Gracias a esta alianza, las empresas podr\u00e1n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimizar sus cat\u00e1logos de productos con motores de b\u00fasqueda inteligentes.<\/li>\n\n\n\n<li>Reducir la fricci\u00f3n en el proceso de compra gracias a interfaces r\u00e1pidas y accesibles.<\/li>\n\n\n\n<li>Personalizar la experiencia de descubrimiento de producto en tiempo real.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aumentar las conversiones y la fidelidad del cliente al ofrecer resultados m\u00e1s relevantes y \u00fatiles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sobre Orienteed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Orienteed es una de las empresas de desarrollo de software l\u00edderes en Europa que se especializa en soluciones digitales que impulsan el negocio de sus <a href=\"https:\/\/orienteed.com\/clientes\/\" title=\"Clientes\">clientes en m\u00faltiples industrias<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Posee una amplia experiencia en implementaci\u00f3n y optimizaci\u00f3n de soluciones de e-commerce. Con un enfoque en arquitecturas headless, UX design y plataformas escalables, Orienteed ayuda a marcas globales a acelerar su transformaci\u00f3n digital, optimizar sus operaciones y maximizar sus ventas online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00e1s informaci\u00f3n<\/strong>: <a href=\"http:\/\/www.orienteed.com\">www.orienteed.com<\/a>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sobre Empathy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Empathy.co est\u00e1 transformando la b\u00fasqueda en el comercio digital con una visi\u00f3n \u00e9tica y centrada en las personas. Su plataforma, Empathy Platform, es una soluci\u00f3n de b\u00fasqueda y descubrimiento impulsada por IA que permite a los <em>retailers<\/em> ofrecer experiencias personalizadas a sus compradores, respetando su privacidad.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con IA generativa, <em>Semantics AI<\/em>, arquitectura <em>headless<\/em>, microservicios y el panel de control <em>no-code<\/em>, brinda flexibilidad, escalabilidad e inspiraci\u00f3n a los compradores. Grandes marcas como Carrefour, Kroger, Primor y Tous ya conf\u00edan en Empathy.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00e1s informaci\u00f3n<\/strong>: <a href=\"http:\/\/www.empathy.co\" target=\"_blank\" rel=\"noopener\" title=\"\">www.empathy.co<\/a><\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-766c474e\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset has-light-bg\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-90d47fbe\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-advanced-columns-d3ee70fd\" class=\"wp-block-themeisle-blocks-advanced-columns has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-435148ce\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-font-awesome-icons-2cb6454f\" class=\"wp-block-themeisle-blocks-font-awesome-icons\"><span class=\"wp-block-themeisle-blocks-font-awesome-icons-container\"><i class=\"fas fa-code\"><\/i><\/span><\/div>\n\n\n\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-6b9eba4d\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-6b9eba4d\">\u00bfNecesitas desarrollar una soluci\u00f3n digital para tu negocio?<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:24px\">Cont\u00e1ctanos hoy aqu\u00ed para empezar juntos un proyecto incre\u00edble.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-button-group-d9752f49\" class=\"wp-block-themeisle-blocks-button-group wp-block-buttons align-center-desktop\">\n<div id=\"wp-block-themeisle-blocks-button-7db3b5d3\" class=\"wp-block-themeisle-blocks-button wp-block-button\"><a href=\"https:\/\/orienteed.com\/contacto\/\" target=\"_self\" rel=\"noopener noreferrer\" class=\"wp-block-button__link\"><span>Contactar<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Orienteed y Empathy anuncian alianza estrat\u00e9gica para ofrecer experiencias de b\u00fasqueda y compra m\u00e1s r\u00e1pidas y personalizadas en tiendas online.<\/p>\n","protected":false},"author":4,"featured_media":6864,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[159],"tags":[203,272],"class_list":["post-6861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anuncios-orienteed","tag-anuncios-orienteed","tag-empathy"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Orienteed y Empathy anuncian alianza estrat\u00e9gica para ofrecer experiencias de b\u00fasqueda y compra m\u00e1s 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