{"id":6775,"date":"2025-09-04T10:00:00","date_gmt":"2025-09-04T08:00:00","guid":{"rendered":"https:\/\/orienteed.com\/?p=6775"},"modified":"2025-09-03T17:11:52","modified_gmt":"2025-09-03T15:11:52","slug":"pladur-transformacion-distribucion-ecommerce-b2b2c","status":"publish","type":"post","link":"https:\/\/orienteed.com\/es\/pladur-transformacion-distribucion-ecommerce-b2b2c\/","title":{"rendered":"C\u00f3mo Pladur transform\u00f3 su modelo de distribuci\u00f3n con una plataforma digital B2B2C"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cuando hablamos de innovaci\u00f3n digital solemos pensar en moda o retail, pero la revoluci\u00f3n tambi\u00e9n est\u00e1 llegando a sectores tan tradicionales como la construcci\u00f3n. Ese fue el caso de <a href=\"https:\/\/www.pladur.com\/\" target=\"_blank\" rel=\"noopener\" title=\"Pladur\">Pladur<\/a>, referente en soluciones de tabiquer\u00eda en Espa\u00f1a y presente en m\u00e1s de 40 pa\u00edses, que decidi\u00f3 dar un paso estrat\u00e9gico: transformar su modelo de distribuci\u00f3n con una plataforma digital B2B2C.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El reto no era menor. Con una extensa red de distribuidores y clientes cada vez m\u00e1s exigentes, Pladur necesitaba ofrecer una experiencia de compra moderna, transparente y eficiente. Pero sus procesos tradicionales, basados en hojas de c\u00e1lculo, correos electr\u00f3nicos y cadenas de valor poco integradas, estaban frenando tanto a la compa\u00f1\u00eda como a sus distribuidores.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/business-case-pladur-1024x683.jpg\" alt=\"Pladur caso de estudio\" class=\"wp-image-6776\" srcset=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/business-case-pladur-1024x683.jpg 1024w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/business-case-pladur-300x200.jpg 300w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/business-case-pladur-768x512.jpg 768w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/business-case-pladur-1536x1024.jpg 1536w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/business-case-pladur-18x12.jpg 18w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/business-case-pladur-930x620.jpg 930w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/business-case-pladur.jpg 1860w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">El reto: canales tradicionales que limitaban la experiencia<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pladur se encontraba ante varios obst\u00e1culos cr\u00edticos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Falta de integraci\u00f3n entre cat\u00e1logos, stock y precios.<\/li>\n\n\n\n<li>Desincronizaci\u00f3n en la gesti\u00f3n de almacenes y pedidos.<\/li>\n\n\n\n<li>Distribuidores con herramientas limitadas para llegar al cliente final.<\/li>\n\n\n\n<li>Mayor competencia y clientes que demandaban flexibilidad de compra.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sin una soluci\u00f3n digital s\u00f3lida, tanto la eficiencia operativa como la satisfacci\u00f3n del cliente final se ve\u00edan comprometidas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La soluci\u00f3n: un ecosistema B2B2C desarrollado con Orienteed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Con la ayuda de Orienteed, Pladur adopt\u00f3 HCL Commerce v9, una plataforma cloud-native basada en microservicios y Kubernetes. El objetivo: unificar y digitalizar toda la cadena de valor en un solo ecosistema.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las claves de la nueva soluci\u00f3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketplace B2B2C con tiendas online para cada distribuidor.<\/li>\n\n\n\n<li>Cat\u00e1logos y precios personalizados seg\u00fan cliente y distribuidor.<\/li>\n\n\n\n<li>Gesti\u00f3n de stock y log\u00edstica en tiempo real, reduciendo plazos de entrega.<\/li>\n\n\n\n<li>Automatizaci\u00f3n de marketing y promociones segmentadas.<\/li>\n\n\n\n<li>Flexibilidad de compra adaptada a cada necesidad (desde unidades hasta pal\u00e9s).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Resultados clave<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La transformaci\u00f3n digital de Pladur se tradujo en mejoras tangibles:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1.100 productos<\/strong> disponibles en la plataforma.<\/li>\n\n\n\n<li><strong>35.000 precios personalizados<\/strong> gestionados online.<\/li>\n\n\n\n<li><strong>8 distribuidores integrados<\/strong> en un \u00fanico ecosistema.<\/li>\n\n\n\n<li><strong>35 monedas y 12 idiomas<\/strong> soportados.<\/li>\n\n\n\n<li><strong>50 % de las ventas totales de un distribuidor clave<\/strong> en eCommerce tras solo 6 meses.<\/li>\n\n\n\n<li><strong>Cero tiempo de inactividad<\/strong>, gracias a arquitectura de contenedores y microservicios.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n: innovaci\u00f3n que fortalece a toda la red<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La nueva plataforma no solo transform\u00f3 la experiencia de compra del cliente final, sino que empoder\u00f3 a los distribuidores, d\u00e1ndoles autonom\u00eda para gestionar cat\u00e1logos, precios, pedidos y campa\u00f1as de marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoy, Pladur combina tradici\u00f3n e innovaci\u00f3n en un modelo de distribuci\u00f3n digital que refuerza su posici\u00f3n de liderazgo en el sector de la construcci\u00f3n y abre la puerta a un crecimiento sostenible en la estrateg\u00eda de comercio electr\u00f3nico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">\u00bfQuieres conocer en detalle c\u00f3mo lo lograron?<\/h3>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><a href=\"https:\/\/orienteed.com\/caso-estudio-pladur-b2b2c\/\" target=\"_blank\" rel=\"noopener\" title=\"Caso de estudio: Pladur y su transformaci\u00f3n eCommerce B2B2C\">Descarga el caso de estudio completo y descubre c\u00f3mo Orienteed puede ayudarte a impulsar el crecimiento digital de tu negocio.<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Descubre c\u00f3mo Pladur digitaliz\u00f3 su red de distribuci\u00f3n con una plataforma B2B2C eCommerce, desarrollada por Orienteed sobre HCL Commerce.<\/p>\n","protected":false},"author":4,"featured_media":6776,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[181],"tags":[7,58,8],"class_list":["post-6775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-exito","tag-b2b","tag-b2b2c","tag-ecommerce"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Descubre c\u00f3mo Pladur digitaliz\u00f3 su red de distribuci\u00f3n con una plataforma B2B2C eCommerce, desarrollada por 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