{"id":6468,"date":"2025-07-17T14:06:12","date_gmt":"2025-07-17T12:06:12","guid":{"rendered":"https:\/\/orienteed.com\/?p=6468"},"modified":"2025-07-18T16:02:57","modified_gmt":"2025-07-18T14:02:57","slug":"deepseek-que-es-y-que-impacto-esta-teniendo","status":"publish","type":"post","link":"https:\/\/orienteed.com\/es\/deepseek-que-es-y-que-impacto-esta-teniendo\/","title":{"rendered":"DeepSeek: \u00bfQu\u00e9 es? y \u00bfQu\u00e9 impacto est\u00e1 teniendo en la actualidad?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">DeepSeek, la firma china especializada en inteligencia artificial, est\u00e1 revolucionando el sector con sus modelos de lenguaje de c\u00f3digo abierto y bajo coste, compitiendo directamente con grandes empresas estadounidenses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante mucho tiempo se ha cre\u00eddo que para desarrollar modelos de lenguaje avanzados se necesitaban enormes recursos t\u00e9cnicos y econ\u00f3micos. De hecho, esa fue una de las razones por las que EE. UU. anunci\u00f3 el <a href=\"https:\/\/www.techtarget.com\/searchenterpriseai\/news\/366618318\/Mixed-views-on-Stargate-AI-infrastructure-plan-with-OpenAI\" target=\"_blank\" rel=\"noopener\" title=\"\">proyecto Stargate<\/a> de 500.000 millones de d\u00f3lares, promovido por el presidente Donald Trump.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, DeepSeek ha desmontado esa idea. El 20 de enero de 2025, la compa\u00f1\u00eda lanz\u00f3 su modelo de lenguaje R1 a una fracci\u00f3n del coste de sus competidores. Adem\u00e1s, lo public\u00f3 bajo una licencia open source, lo que permite su uso gratuito.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En cuesti\u00f3n de d\u00edas, la app m\u00f3vil DeepSeek AI Assistant, que ofrece una interfaz de chatbot basada en R1, se coloc\u00f3 como n\u00famero uno en el ranking de descargas de la App Store de Apple, superando incluso a la aplicaci\u00f3n de ChatGPT de OpenAI. Su mete\u00f3rico ascenso provoc\u00f3 una venta masiva en la bolsa el 27 de enero de 2025, generando dudas sobre el futuro de los grandes actores del sector como Nvidia, Microsoft, Meta, Oracle y Broadcom.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/07\/deepseek-1024x683.jpg\" alt=\"qu\u00e9 es deepseek\" class=\"wp-image-6472\" srcset=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/07\/deepseek-1024x683.jpg 1024w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/07\/deepseek-300x200.jpg 300w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/07\/deepseek-768x512.jpg 768w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/07\/deepseek-1536x1024.jpg 1536w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/07\/deepseek-18x12.jpg 18w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/07\/deepseek-930x620.jpg 930w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/07\/deepseek.jpg 1860w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es DeepSeek?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">DeepSeek es una <a href=\"https:\/\/orienteed.com\/es\/ia-en-el-desarrollo-de-software\/\">empresa de desarrollo de IA<\/a> con sede en Hangzhou, China. Fue fundada por Liang Wenfeng, graduado de la Universidad de Zhejiang y cofundador del fondo de inversi\u00f3n High-Flyer, que actualmente posee DeepSeek. Aunque se desconoce la financiaci\u00f3n total y su valoraci\u00f3n, la empresa opera como un laboratorio de investigaci\u00f3n independiente centrado en modelos de lenguaje de c\u00f3digo abierto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Su primer modelo fue lanzado en noviembre de 2023, pero fue con el modelo DeepSeek-R1 en enero de 2025 cuando alcanzaron fama internacional. Ofrecen sus servicios a trav\u00e9s de interfaz web, aplicaci\u00f3n m\u00f3vil y API.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">DeepSeek vs OpenAI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">DeepSeek se presenta como una alternativa a OpenAI, conocida por su popular ChatGPT. Mientras OpenAI utiliza tecnolog\u00edas propietarias, DeepSeek apuesta por la transparencia y el c\u00f3digo abierto, lo que representa una amenaza directa al modelo de negocio de muchas compa\u00f1\u00edas estadounidenses.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th>OpenAI<\/th><th>DeepSeek<\/th><\/tr><\/thead><tbody><tr><td>A\u00f1o de fundaci\u00f3n<\/td><td>2015<\/td><td>2013<\/td><\/tr><tr><td>Sede<\/td><td>San Francisco, California<\/td><td>Hangzhou, China<\/td><\/tr><tr><td>Enfoque de desarrollo<\/td><td>Capacidades generales de IA<\/td><td>Modelos eficientes y de c\u00f3digo abierto<\/td><\/tr><tr><td>Modelos clave<\/td><td>GPT-4o, o1<\/td><td>DeepSeek-V3, DeepSeek-R1<\/td><\/tr><tr><td>Modelos especializados<\/td><td>DALL\u00b7E (generaci\u00f3n de im\u00e1genes), Whisper (reconocimiento de voz)<\/td><td>DeepSeek Coder (programaci\u00f3n), Janus Pro (modelo de visi\u00f3n)<\/td><\/tr><tr><td>Precio de la API (por mill\u00f3n de tokens)<\/td><td>o1: $15 (entrada), $60 (salida)<\/td><td>DeepSeek-R1: $0.55 (entrada), $2.19 (salida)<\/td><\/tr><tr><td>Pol\u00edtica de c\u00f3digo abierto<\/td><td>Limitada<\/td><td>Mayoritariamente de c\u00f3digo abierto<\/td><\/tr><tr><td>M\u00e9todo de entrenamiento<\/td><td>Aprendizaje supervisado y ajuste fino basado en instrucciones<\/td><td>Aprendizaje por refuerzo<\/td><\/tr><tr><td>Coste de desarrollo<\/td><td>Cientos de millones de d\u00f3lares para o1 (estimado)<\/td><td>Menos de 6 millones de d\u00f3lares para DeepSeek-R1, seg\u00fan la empresa<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Innovaciones t\u00e9cnicas de DeepSeek<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El modelo R1 fue entrenado en menos tiempo, con menos recursos y a menor coste. Algunas de las claves de su \u00e9xito son:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aprendizaje por refuerzo a gran escala centrado en tareas de razonamiento.<\/li>\n\n\n\n<li>Ingenier\u00eda de recompensas con sistemas basados en reglas m\u00e1s eficientes que los modelos neuronales tradicionales.<\/li>\n\n\n\n<li>Destilaci\u00f3n de conocimientos, logrando modelos compactos de 1.500 millones de par\u00e1metros.<\/li>\n\n\n\n<li>Red de comportamiento emergente, descubriendo patrones complejos sin programaci\u00f3n expl\u00edcita.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Modelos de lenguaje desarrollados por DeepSeek<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>DeepSeek Coder (noviembre 2023): orientado a tareas de programaci\u00f3n.<\/li>\n\n\n\n<li>DeepSeek LLM (diciembre 2023): modelo de uso general.<\/li>\n\n\n\n<li>DeepSeek-V2 (mayo 2024): mejor rendimiento y menor coste de entrenamiento.<\/li>\n\n\n\n<li>DeepSeek-Coder-V2 (julio 2024): modelo de 236B par\u00e1metros para programaci\u00f3n avanzada.<\/li>\n\n\n\n<li>DeepSeek-V3 (diciembre 2024): arquitectura \u00abmixture-of-experts\u00bb, 671B par\u00e1metros.<\/li>\n\n\n\n<li>DeepSeek-R1 (enero 2025): centrado en razonamiento, compite con el modelo o1 de OpenAI.<\/li>\n\n\n\n<li>DeepSeek-R1-0528 (mayo 2025): soporta prompts, funciones y salidas en JSON. Mejora la precisi\u00f3n y reduce las alucinaciones.<\/li>\n\n\n\n<li>DeepSeek-R1-0528-Qwen3-8B: versi\u00f3n reducida basada en el modelo Qwen3 de Alibaba.<\/li>\n\n\n\n<li>Janus-Pro-7B: modelo multimodal lanzado en enero de 2025.<\/li>\n<\/ul>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-0ae5908b\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-center has-light-bg\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-5cce5366\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div class=\"wp-block-themeisle-blocks-service ticss-e80cdc60\">\n<div id=\"wp-block-themeisle-blocks-font-awesome-icons-f80ba529\" class=\"wp-block-themeisle-blocks-font-awesome-icons\"><span class=\"wp-block-themeisle-blocks-font-awesome-icons-container\"><i class=\"fas fa-inbox\"><\/i><\/span><\/div>\n\n\n\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-68845a16\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-68845a16\">Suscr\u00edbete a nuestro newsletter.<\/h2>\n\n\n\n<p id=\"wp-block-themeisle-blocks-advanced-heading-b333ac52\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-b333ac52\">Recibe las \u00faltimas novedades sobre soluciones digitales, tendencias de la industria, art\u00edculos de expertos y pr\u00f3ximos eventos.<\/p>\n\n\n\n<div style=\"text-align: center\" class=\"sender-form-field\" data-sender-form-id=\"lx1ps3zoejyq5d4dkux\"><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfPor qu\u00e9 DeepSeek preocupa en EE. UU.?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El \u00e9xito de DeepSeek ha generado inquietud en Estados Unidos por varios motivos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Disrupci\u00f3n de costes: DeepSeek afirma haber desarrollado el modelo R1 por menos de 6 millones de d\u00f3lares.<\/li>\n\n\n\n<li>Logro t\u00e9cnico sin chips avanzados: a pesar de las restricciones de exportaci\u00f3n, han alcanzado resultados de primer nivel.<\/li>\n\n\n\n<li>Amenaza al modelo de negocio: ofrecen gratis lo que otros venden por suscripci\u00f3n.<\/li>\n\n\n\n<li>Tensi\u00f3n geopol\u00edtica: representa un desaf\u00edo directo al dominio tecnol\u00f3gico estadounidense.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfY en la Uni\u00f3n Europea?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/digital-strategy.ec.europa.eu\/es\/policies\/european-approach-artificial-intelligence\" target=\"_blank\" rel=\"noopener\" title=\"\">Seg\u00fan su propio enfoque<\/a>, la Uni\u00f3n Europea ha establecido un modelo legal pionero con su Ley de Inteligencia Artificial (AI Act), definiendo cuatro niveles de riesgo \u2014desde bajo hasta inaceptable\u2014 y exigiendo requisitos de seguridad, transparencia y responsabilidad seg\u00fan el tipo de sistema.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marco regulatorio clave<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La AI Act es la primera regulaci\u00f3n global que categoriza los sistemas de IA por riesgo: riesgo inaceptable (prohibido), alto (sujeto a fuertes controles), limitado y m\u00ednimo.<\/li>\n\n\n\n<li>Incluye requisitos espec\u00edficos para modelos de prop\u00f3sito general (LLM), como DeepSeek, que deben cumplir con obligaciones de transparencia, documentaci\u00f3n y evaluaci\u00f3n de riesgos sistem\u00e1ticos.<\/li>\n\n\n\n<li>Establece un sistema tipo marcado CE para sistemas de alto riesgo, y permite el uso de legal sandboxes para fomentar innovaci\u00f3n dentro del cumplimiento.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Gobernanza e implementaci\u00f3n<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La European AI Office, creada en febrero de 2024, coordina la aplicaci\u00f3n de la AI Act junto al European Artificial Intelligence Board y oficinas nacionales en cada Estado miembro.<\/li>\n\n\n\n<li>El enfoque europeo combina innovaci\u00f3n y seguridad, adoptando medidas como auditor\u00edas t\u00e9cnicas obligatorias para sistemas de alto riesgo.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">DeepSeek en el foco regulatorio europeo<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Varios organismos europeos \u2014Francia, Italia, B\u00e9lgica, Alemania, Irlanda y Espa\u00f1a\u2014 han iniciado investigaciones por violaciones de privacidad y GDPR relacionadas con DeepSeek.\n<ul class=\"wp-block-list\">\n<li>La autoridad de protecci\u00f3n de datos de Italia bloque\u00f3 su uso por considerarlo no conforme con la normativa.<\/li>\n\n\n\n<li>El comisionado de Berl\u00edn solicit\u00f3 que Apple y Google retiren DeepSeek de sus tiendas por transferir datos de usuarios a China de forma ilegal.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Evaluaciones independientes como COMPL\u2011AI concluyen que los modelos de DeepSeek presentan brechas cr\u00edticas en ciberseguridad y mitigaci\u00f3n de sesgos, aunque funcionan bien en prevenci\u00f3n de contenido t\u00f3xico.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Prohibiciones y regulaciones a DeepSeek<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como hemos visto, numerosos gobiernos e instituciones han prohibido el uso de DeepSeek por preocupaciones sobre privacidad, seguridad y \u00e9tica. Algunos ejemplos incluyen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Agencias gubernamentales de Australia, India, Taiw\u00e1n, Corea del Sur y Texas.<\/li>\n\n\n\n<li>NASA, Congreso y Pent\u00e1gono de EE. UU.<\/li>\n\n\n\n<li>En la UE, DeepSeek podr\u00eda violar regulaciones como el GDPR y la AI Act, al transferir datos a China sin garant\u00edas adecuadas.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ciberataques y filtraciones de datos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El 27 de enero de 2025, DeepSeek fue v\u00edctima de un ciberataque masivo, posiblemente un ataque DDoS, que forz\u00f3 a limitar nuevos registros. Poco despu\u00e9s, Wiz Research descubri\u00f3 una base de datos interna expuesta, que conten\u00eda informaci\u00f3n sensible como claves API, historiales de chat y datos operativos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusi\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQu\u00e9 futuro le espera a DeepSeek?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DeepSeek ha demostrado que es posible desarrollar modelos de lenguaje avanzados con menos recursos y bajo c\u00f3digo abierto. Su enfoque disruptivo, sus avances en razonamiento y su bajo coste est\u00e1n reconfigurando el panorama global de la inteligencia artificial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para empresas y usuarios interesados en IA, DeepSeek se posiciona como una opci\u00f3n poderosa, accesible y altamente competitiva frente a los gigantes tecnol\u00f3gicos.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-766c474e\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset has-light-bg\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-90d47fbe\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-advanced-columns-d3ee70fd\" class=\"wp-block-themeisle-blocks-advanced-columns has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-435148ce\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-font-awesome-icons-2cb6454f\" class=\"wp-block-themeisle-blocks-font-awesome-icons\"><span class=\"wp-block-themeisle-blocks-font-awesome-icons-container\"><i class=\"fas fa-code\"><\/i><\/span><\/div>\n\n\n\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-6b9eba4d\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-6b9eba4d\">\u00bfNecesitas desarrollar una soluci\u00f3n digital para tu negocio?<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:24px\">Cont\u00e1ctanos hoy aqu\u00ed para empezar juntos un proyecto incre\u00edble.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-button-group-d9752f49\" class=\"wp-block-themeisle-blocks-button-group wp-block-buttons align-center-desktop\">\n<div id=\"wp-block-themeisle-blocks-button-7db3b5d3\" class=\"wp-block-themeisle-blocks-button wp-block-button\"><a href=\"https:\/\/orienteed.com\/contacto\/\" target=\"_self\" rel=\"noopener noreferrer\" class=\"wp-block-button__link\"><span>Contactar<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Descubre c\u00f3mo DeepSeek est\u00e1 revolucionando la IA con modelos open source y bajos costes, desafiando a OpenAI y a los gigantes tecnol\u00f3gicos de EE. UU.<\/p>\n","protected":false},"author":2,"featured_media":6472,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[188],"tags":[267,10],"class_list":["post-6468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligencia-artificial","tag-deekseek","tag-inteligencia-artificial"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Descubre c\u00f3mo DeepSeek est\u00e1 revolucionando la IA con modelos open source y bajos costes, desafiando a OpenAI y a los gigantes tecnol\u00f3gicos de EE. 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