{"id":6264,"date":"2025-06-19T16:25:06","date_gmt":"2025-06-19T14:25:06","guid":{"rendered":"https:\/\/orienteed.com\/?p=6264"},"modified":"2025-06-19T16:29:07","modified_gmt":"2025-06-19T14:29:07","slug":"como-ezpeleta-transformo-su-modelo-b2b-ecommerce","status":"publish","type":"post","link":"https:\/\/orienteed.com\/es\/como-ezpeleta-transformo-su-modelo-b2b-ecommerce\/","title":{"rendered":"C\u00f3mo Ezpeleta transform\u00f3 su modelo B2B con un e-commerce innovador y sostenible"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En un mercado donde el comercio B2B evoluciona hacia lo digital a pasos agigantados, Ezpeleta \u2014empresa espa\u00f1ola <a href=\"https:\/\/www.ezpeleta.com\/empresa\" target=\"_blank\" rel=\"noopener\" title=\"\">con m\u00e1s de 90 a\u00f1os de historia<\/a>\u2014 ha dado un paso estrat\u00e9gico hacia el futuro. Reconocida por su mobiliario exterior de calidad, la compa\u00f1\u00eda apost\u00f3 por transformar por completo su modelo de ventas a distribuidores, implementando una plataforma de comercio electr\u00f3nico B2B moderna, eficiente y escalable.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/06\/ezpeleta-caso-de-estudio-1024x683.jpg\" alt=\"ezpeleta caso de estudio\" class=\"wp-image-6267\" srcset=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/06\/ezpeleta-caso-de-estudio-1024x683.jpg 1024w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/06\/ezpeleta-caso-de-estudio-300x200.jpg 300w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/06\/ezpeleta-caso-de-estudio-768x512.jpg 768w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/06\/ezpeleta-caso-de-estudio-1536x1024.jpg 1536w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/06\/ezpeleta-caso-de-estudio-18x12.jpg 18w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/06\/ezpeleta-caso-de-estudio-930x620.jpg 930w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/06\/ezpeleta-caso-de-estudio.jpg 1860w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">El desaf\u00edo: modernizar sin perder el toque humano<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes del proyecto, Ezpeleta manten\u00eda relaciones s\u00f3lidas con sus distribuidores, pero depend\u00eda de procesos manuales: llamadas, correos y gestiones a trav\u00e9s del ERP. Esto generaba errores, lentitud en los pedidos y falta de visibilidad en tiempo real. Adem\u00e1s, la empresa no pod\u00eda analizar el comportamiento de compra ni ofrecer experiencias personalizadas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La soluci\u00f3n: una plataforma B2B mobile-first e integrada<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Con la ayuda de Orienteed, Ezpeleta implement\u00f3 una soluci\u00f3n basada en <a href=\"https:\/\/orienteed.com\/es\/magento-plataforma-de-comercio-electronico\/\">Magento Commerce<\/a> con PWA Studio y React, logrando una experiencia de compra fluida y adaptada a dispositivos m\u00f3viles. La nueva plataforma permite:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Comprar en solo 2 pasos y con opci\u00f3n de recompra en un clic.<\/li>\n\n\n\n<li>Consultar precios personalizados y stock en tiempo real.<\/li>\n\n\n\n<li>Gestionar pedidos, devoluciones y presupuestos desde un solo lugar.<\/li>\n\n\n\n<li>Acceder a la tienda 24\/7 desde cualquier dispositivo, incluso sin conexi\u00f3n estable.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, la integraci\u00f3n con su sistema ERP ha automatizado por completo la gesti\u00f3n de pedidos, eliminando errores y reduciendo tiempos operativos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Resultados destacados<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>+200 distribuidores ya utilizan la plataforma.<\/li>\n\n\n\n<li>4 segundos de tiempo m\u00e1ximo de carga.<\/li>\n\n\n\n<li>Proyecto desarrollado en tan solo 6 meses.<\/li>\n\n\n\n<li>Nueva capacidad para lanzar promociones segmentadas y analizar m\u00e9tricas clave.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfPor qu\u00e9 creemos que es un caso inspirador?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Porque Ezpeleta demuestra que es posible digitalizar un negocio tradicional sin perder cercan\u00eda con los clientes. Su nueva plataforma no solo mejora la eficiencia interna, sino que ofrece una experiencia B2B digna del est\u00e1ndar B2C que hoy los compradores profesionales exigen.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>\u00bfQuieres conocer todos los detalles t\u00e9cnicos y funcionales de esta transformaci\u00f3n?<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><a href=\"https:\/\/orienteed.com\/es\/caso-de-estudio-ezpeleta\/\">Descarga aqu\u00ed el caso de estudio completo y descubre c\u00f3mo Ezpeleta ha redefinido la experiencia B2B con la ayuda de Orienteed.<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Conoce c\u00f3mo Ezpeleta digitaliz\u00f3 su canal B2B con una plataforma e-commerce innovadora y eficiente, desarrollada por Orienteed.<\/p>\n","protected":false},"author":4,"featured_media":6267,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[181],"tags":[7,265,28],"class_list":["post-6264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-exito","tag-b2b","tag-ezpeleta","tag-magento"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Conoce c\u00f3mo Ezpeleta digitaliz\u00f3 su canal B2B con una plataforma e-commerce innovadora y eficiente, 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