{"id":309,"date":"2022-06-09T00:00:00","date_gmt":"2022-06-08T22:00:00","guid":{"rendered":"https:\/\/orienteed.com\/\/hcl-commerce-connect-manchester-2022\/"},"modified":"2023-03-16T12:01:50","modified_gmt":"2023-03-16T11:01:50","slug":"hcl-commerce-connect-manchester-2022","status":"publish","type":"post","link":"https:\/\/orienteed.com\/es\/hcl-commerce-connect-manchester-2022\/","title":{"rendered":"HCL CommerceConnect Manchester 2022: Perspectiva Orienteed"},"content":{"rendered":"<h2><strong>HCL CommerceConnect en Europa<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">El pasado 4 y 5 de Mayo, se celebraba en Manchester, en el famoso \u00abTheater of Dreams\u00bb, el evento HCL CommerceConnect, \u00fanico en Europa en 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Era un evento muy esperado tras un largo periodo de restricciones impuestas por la pandemia. Adem\u00e1s, HCL celebrar\u00e1 su cumbre mundial <a href=\"https:\/\/leap.hcltechsw.com\/apps\/anon\/org\/app\/6d6ef792-286e-4b47-835d-228c02476c52\/launch\/index.html?form\" target=\"_blank\" rel=\"noopener\">HCL CommerceConnect en Chicago<\/a> del 19 al 21 de julio de 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Orienteed desplaz\u00f3 al evento a un equipo de 4 personas desde las sedes de Espa\u00f1a e Italia, integrado por el CEO de Orienteed Spain, Francesco Schettini, Technical Program Manager, Pedro Blanco Pascual, as\u00ed como el CEO de Orienteed Italy, Stefano Zauli, y el CTO de Orienteed Italy, Marco Fabbri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El evento tuvo lugar como dec\u00edamos en un enclave \u00fanico y mundialmente reconocido, como es el estadio del Manchester United, Old Trafford. Se planific\u00f3 en dos jornadas, la primera de ellas dedicada a los clientes, la segunda a los partners. Dif\u00edcil concentrar en tan poco tiempo tanto contenido interesante acerca de una tecnolog\u00eda puntera y renovada como es HCL Commerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin duda punto de encuentro de viejos conocidos, compa\u00f1eros de batalla y como no, lugar para el intercambio de experiencias, y para ver el presente-futuro de la tecnolog\u00eda HCL Commerce.<\/span><\/p>\n<h2><strong>La agenda &#8211; primer d\u00eda (ma\u00f1ana)<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/\/images.ctfassets.net\/x4we65bqi45q\/2dsEpnHVlsrGiW1HtAECrk\/23d49ac4de6ade3b444c8fc974777f94\/presentation.jpg\" alt=\"First day of presentations at HCL CommerceConnect in Manchester\" width=\"500\" height=\"336\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">La agenda del d\u00eda 4 de Mayo, comenzaba con una introducci\u00f3n y bienvenida a cargo de Kenny Milliner, HCL Commerce Sales Leader en EMEA\/LATAM\/JAPAN, para a continuaci\u00f3n dar paso a dos interesantes presentaciones sobre HCL Executive Address y HCL Customer Experience por parte de Marcelo Cabane y Carlos Garc\u00eda de Miguel, SVP HCL Software EMEA\/LATAM\/JAPAN y CX Sales Leader EMEA\/LATAM\/JAPAN respectivamente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A continuaci\u00f3n, Martin Tavener, CTO HCL Commerce EMEA\/LATAM\/JAPAN, realiz\u00f3 un recorrido por estos \u00faltimos a\u00f1os en la tecnolog\u00eda HCL Commerce, desde las versiones iniciales de Websphere Commerce como producto de IBM hasta su nuevo status dinamizado desde la adquisici\u00f3n del producto por parte de HCL.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Martin, junto con Chris Bennett, HCL Commerce Technical Advisor Global, y Andrew Lambert, HCL Commerce Technical Advisor, exploraron a trav\u00e9s de una demo las funcionalidades clave de productos como:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HCL Sofy, la soluci\u00f3n de cloud nativa para desplegar en minutos los productos de HCL.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HCL Search, el nuevo motor de b\u00fasqueda basado en ElasticSearch con grandes mejoras en ingesta de datos y en procesamiento de lenguaje natural.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La soluci\u00f3n nativa de B2B Marketplaces, para cubrir este gap en un \u00e1rea en auge, sin pretender competir con las archiconocidas soluciones en este \u00e1rea, v\u00e9ase Amazon, pero sin incurrir en las importantes tarifas que estas soluciones llevan consigo.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">La ma\u00f1ana finaliz\u00f3 con una sesi\u00f3n para los perfiles m\u00e1s IT, en la que nuevamente, Martin Tavener desvelaba el roadmap a nivel arquitectura del producto, en la que la descomposici\u00f3n en microservicios seguir\u00e1 tomando el papel predominante (Strangle pattern), poniendo as\u00ed punto final al producto monol\u00edtico que caracterizaba las versiones anteriores a HCL Commerce, y cuyo m\u00e1ximo reto, se encuentra en la modularizaci\u00f3n de la DB.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Llegaba el momento de hacer un receso para la comida y realizar actividades propias de networking, un momento m\u00e1s distendido en el que poder charlar acerca de temas menos \u201cprofesionales\u201d.<\/span><\/p>\n<h2><strong>La agenda HCL CommerceConnect &#8211; primer d\u00eda (tarde)<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Retom\u00e1bamos la sesi\u00f3n de tarde con experiencias de uso por parte de algunos partners como:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retail Hub, de la mano de su co-founder Massimo Volpe, y Steve Coates, Solteq Director, quien nos expon\u00eda las capacidades que ofrece HCL Unica Discover, para trazar un profundo an\u00e1lisis a partir de los datos de navegaci\u00f3n de los usuarios, extrayendo conclusiones orientadas a potenciar la conversi\u00f3n. Sin duda, una herramienta construida para maximizar el valor de los datos generados en el eCommerce y entender el customer\u2019s online journey.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tambi\u00e9n hubo ocasi\u00f3n de presentar el caso de \u00e9xito de un UK Retailer &#8211; Boots, de la mano de su IT Director, Jennifer Duffy, junto con Ryan Atkinson, Director International Service Delivery of Walgreen Boots Alliance.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Para cerrar la tarde, el plato estrella, CX Studio, de la mano de David Lebowitz, HCL Commerce Sales Director, y Alex Knaani, Director for HCL Software Services EMEA\/LATAM\/JAPAN, el compendio de tecnolog\u00edas con las que HCL espera incorporar de forma inmersiva HCL Commerce en la CX strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tras la tradicional ronda de ruegos y preguntas, realizamos un tour por el estadio y posteriormente, acudimos a la cena que la organizaci\u00f3n hab\u00eda preparado en un restaurante del centro de Manchester.<\/span><\/p>\n<h2><strong>La agenda &#8211; segundo d\u00eda<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">La agenda del d\u00eda 5 de Mayo, espec\u00edfica para partners, cont\u00f3 con especial protagonismo en las presentaciones por parte de Martin Tavener, CTO HCL Commerce EMEA\/LATAM\/JAPAN y Chris Bennett, HCL Commerce Technical Advisor Global, quienes realizaron un recorrido m\u00e1s profundo en el roadmap de la plataforma as\u00ed como en las herramientas que los partners tienen a disposici\u00f3n para la preparaci\u00f3n y presentaci\u00f3n de demos a clientes de cara a materializar oportunidades de negocio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">David Lebowitz y Alex Knaani, profundizaron en CX Studio, c\u00f3mo conseguir el engagement a trav\u00e9s de tecnolog\u00edas en desarrollo como HCL Signals, un sistema de captaci\u00f3n de actividad de usuario totalmente respetuoso con las nuevas directivas en materia de privacidad de datos que utiliza t\u00e9cnicas de IA\/ML.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La jornada continuar\u00eda con otras ponencias, pero no con nuestra presencia, pues el equipo de Orienteed Spain se retirar\u00eda a media ma\u00f1ana para poder regresar a tierras gallegas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin duda una experiencia enriquecedora, y lo mejor, que deja muchas ganas de recibir las nuevas actualizaciones para poder compartirlas con nuestros clientes. La edici\u00f3n europea de 2022 de HCL CommerceConnect dej\u00f3 a Orienteed con una sensaci\u00f3n de optimismo y con ganas de <\/span><a title=\"Que debes saber sobre la \u00faltima versi\u00f3n v9.1 de HCL Commerce\" href=\"https:\/\/orienteed.com\/\/nueva-version-hcl-commerce-v9-1\/\"><span style=\"font-weight: 400;\">recibir nuevas actualizaciones<\/span><\/a><span style=\"font-weight: 400;\"> para compartir con nuestros clientes.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado 4 y 5 de Mayo, se celebraba en Manchester, en el famoso \u2018Theater of Dreams\u2019, el evento HCL CommerceConnect, \u00fanico en Europa en 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