{"id":307,"date":"2022-05-06T00:00:00","date_gmt":"2022-05-05T22:00:00","guid":{"rendered":"https:\/\/orienteed.com\/\/b2b-headless-pwa-comercio-electronico\/"},"modified":"2024-09-16T16:24:27","modified_gmt":"2024-09-16T14:24:27","slug":"b2b-headless-pwa-comercio-electronico","status":"publish","type":"post","link":"https:\/\/orienteed.com\/es\/b2b-headless-pwa-comercio-electronico\/","title":{"rendered":"\u00bfC\u00f3mo puede beneficiar Headless Commerce a su negocio B2B?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u00bfEst\u00e1 interesado en lanzar una tienda online de B2B, que se pueda personalizar seg\u00fan las necesidades de su negocio, sin el alto coste de desarrollo?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como hemos comentado en una <\/span><a title=\"Comercio electr\u00f3nico B2B de Magento: Caracter\u00edsticas claves\" href=\"https:\/\/orienteed.com\/\/tienda-online-b2b-magento\/\"><span style=\"font-weight: 400;\">publicaci\u00f3n anterior<\/span><\/a><span style=\"font-weight: 400;\">, Magento y Adobe Commerce ofrecen un mundo de posibilidades para crear una plataforma de ventas B2B en l\u00ednea escalable y de alto rendimiento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una plataforma como la que ofrece Magento puede ayudar a su empresa B2B a mejorar su rendimiento de ventas, lograr un mayor reconocimiento de marca, cumplir requisitos comerciales complejos y escalar sus operaciones en l\u00ednea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En este art\u00edculo, profundizamos en c\u00f3mo se podr\u00eda implementar esta soluci\u00f3n para su negocio, a trav\u00e9s de una plataforma <em>Headless Commerce<\/em> B2B personalizada.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Magento Open Source vs Adobe Commerce<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Lo primero que debe tener en cuenta es que Adobe ofrece dos ediciones Commerce que pueden cumplir con los requisitos de un negocio de comercio electr\u00f3nico B2B:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Magento Open Source es una plataforma de comercio electr\u00f3nico self-hosted con funciones de comercio esenciales disponibles de forma gratuita. Se ofrece una soluci\u00f3n estable y personalizable, as\u00ed como la posibilidad de crear prototipos de nuevos modelos de negocio.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adobe Commerce es una plataforma de comercio electr\u00f3nico de nivel empresarial que proporciona m\u00e1s features out-of-the-box listas para usar, con la capacidad de personalizar e integrarse con proveedores externos. Robusto y escalable, tambi\u00e9n incluye una opci\u00f3n de infraestructura en la nube, as\u00ed como soporte al cliente 24\/7.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">B2BStore, una plataforma headless personalizada para empresas B2B<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">B2BStore<\/span><span style=\"font-weight: 400;\"> es una soluci\u00f3n de plataforma de comercio electr\u00f3nico de Orienteed, basada en Magento, que permite a los minoristas y fabricantes B2B no solo vender online, sino tambi\u00e9n:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implementar las mejores tecnolog\u00edas de comercio electr\u00f3nico de su clase<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crear funciones personalizadas que les ayuden a lograr objetivos comerciales B2B<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Salir al mercado r\u00e1pidamente con un proceso de montar una tienda f\u00e1cil y bajo coste de desarrollo<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Esta soluci\u00f3n hace posible que los fabricantes aumenten el valor de su cadena de distribuci\u00f3n. Su propuesta de valor clave es proporcionar una plataforma lista para B2B y adaptada al modelo comercial \u00fanico de cada minorista o fabricante.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una plataforma B2B escalable y rica en funciones como B2Bstore puede ayudar a impulsar el rendimiento de sus esfuerzos de ventas desde diferentes \u00e1ngulos:<\/span><\/p>\n<p><strong>Ventas siempre disponibles:<\/strong><span style=\"font-weight: 400;\"> Se pueden procesar las ventas 24\/7. Esta soluci\u00f3n tambi\u00e9n permite personalizaciones que no son posibles con los canales de venta tradicionales.<\/span><\/p>\n<p><strong>Branding:<\/strong><span style=\"font-weight: 400;\"> Establecer su canal digital como un principal punto de contacto con el cliente para educar, atraer y generar confianza en la marca. Ofrecer a sus clientes todas las herramientas que necesitan para tomar una decisi\u00f3n de compra bien informada.<\/span><\/p>\n<p><strong>360 Business:<\/strong><span style=\"font-weight: 400;\"> Totalmente integrado su plataforma de ventas con todos los sistemas comerciales (ERP, PIM, etc.). Un ecosistema bien conectado le permite recopilar con \u00e9xito informaci\u00f3n y an\u00e1lisis procesables para su negocio.<\/span><\/p>\n<p><a href=\"https:\/\/www.b2bstore.io\/features\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/\/images.ctfassets.net\/x4we65bqi45q\/2hGLpX4KbvNFpEpJgeL7Te\/7071e92e5006e145d7b44b1fd4bb0038\/Screenshot_2022-05-06_131732.jpg\" alt=\"Getting started with B2BStore for your e-commerce\" width=\"650\" height=\"255\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">\u00bfQu\u00e9 le ofrece nuestra soluci\u00f3n B2B?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Con nuestra soluci\u00f3n a medida hacemos posible que los fabricantes puedan aportar valor a su cadena de distribuci\u00f3n. Nuestra propuesta de valor se basa en una plataforma con las funcionalidades propias de un B2B, adaptadas a su medida,y que le permitir\u00e1n una salida al mercado en tiempo record.<\/span><\/p>\n<p><strong>Preventa:\u00a0<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Presupuesto<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Guardado de carrito\/s<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Importado de CSV para crear una orden de compra<\/span><\/li>\n<li aria-level=\"1\">Pedido r\u00e1pido<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exportado de carrito de compra como PDF<\/span><\/li>\n<\/ul>\n<p><strong>Venta<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acceso privado al Portal Cliente<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add-to-cart desde el resultado de b\u00fasqueda<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Configuraci\u00f3n de precios avanzada<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Checkout personalizado con campos editables (i.e.comentarios, n\u00famero de pedido)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asignaci\u00f3n de agentes por cliente\/clientes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Venta activa: acceso a pedidos por agente, creaci\u00f3n de oferta y compra en nombre del cliente\u00a0 (buy on behalf)<\/span><\/li>\n<\/ul>\n<p><strong>Post venta:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Repetir pedido<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apertura de incidencias desde el hist\u00f3rico de pedidos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Direcci\u00f3n de facturaci\u00f3n y direcci\u00f3n de env\u00edo editable y m\u00faltiple<\/span><\/li>\n<li aria-level=\"1\">Funciones de atenci\u00f3n al cliente<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seguimiento de ventas por agente<\/span><\/li>\n<\/ul>\n<p><strong>Integraciones<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Integraci\u00f3n segura con ERP, sincronizaci\u00f3n de datos de cliente (i.e. ID cliente)\u00a0<\/span><\/li>\n<li>Sistemas de e-learning<\/li>\n<li>Plataformas de atenci\u00f3n al cliente<\/li>\n<\/ul>\n<p><strong>Marketing<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Datos de ventas y anal\u00edticas en tiempo real<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gesti\u00f3n de ofertas y campa\u00f1as desde la consola<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CMS integrado para una gesti\u00f3n din\u00e1mica de contenidos de marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asociaci\u00f3n de \u00edconos a las categor\u00edas principales, desde la consola<\/span><\/li>\n<\/ul>\n<p><strong>Experiencia movil<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><em>Headless Commerce<\/em>: Front-end totalmente desacoplado para una experiencia del cliente m\u00e1s personalizable y coherente<\/span><\/li>\n<li aria-level=\"1\"><em>Mobile first<\/em><\/li>\n<li aria-level=\"1\">PWA Studio: PWA Studio es un kit de herramientas para crear escaparates de Aplicaciones Web Progresivas para tu ecommerce, dando as\u00ed todas las ventajas de navegar sin conexi\u00f3n \/ con conectividad limitada, notificaciones push, y caracter\u00edsticas similares a las de una app nativa.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/\/images.ctfassets.net\/x4we65bqi45q\/5H3jXQL49hOrrjI08AhnGP\/a7f57aeb411c43f3fa4a2c210a872496\/Miguel_Ardao_Ezpeleta.jpg\" alt=\"Hemos descubierto que la plataforma puede convertir nuestro negocio en un canal digital moderno y de confianza - Miguel Ardao, Ezpeleta\" width=\"356\" height=\"172\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Mejora su venta B2B. Hable con nosotros hoy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Tanto si es una empresa de ecommerce establecida o est\u00e1 comenzando su viaje de transformaci\u00f3n digital, podemos ayudarle a preparar su empresa para la pr\u00f3xima revoluci\u00f3n industrial: la revoluci\u00f3n B2B.<\/span><\/p>\n<p>\u00bfCu\u00e1les son los resultados que puede obtener al implementar una tienda de comercio electr\u00f3nico B2B personalizada?<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">6 meses de implementaci\u00f3n\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tienda Online Multi-country &amp; multi-currency<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">+50% en venta online<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">De B2B a B2B2C: Llegar al cliente final con una soluci\u00f3n flexible y escalable<\/span><\/li>\n<\/ul>\n<p><a title=\"b2bstore contacto\" href=\"https:\/\/es.b2bstore.io\/contact\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"\/\/images.ctfassets.net\/x4we65bqi45q\/7FovwBrxd53qnBShXW7xO5\/fff6fef1d80805e4dd1b9a5ac3734c78\/contact_b2bstore.jpg\" alt=\"B2Bstore contact information\" width=\"650\" height=\"489\" \/><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Orienteed es una IT especializada en ecommerce que trabaja con marcas l\u00edderes del segmento B2B. Nuestra soluci\u00f3n para fabricantes le permitir\u00e1 trabajar con las mejores tecnolog\u00edas del mercado, lograr una plataforma personalizada, pero sin coste alto de desarrollo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miramos una plataforma de headless commerce B2B personalizada, y descubrimos las ventajas que se ofrece a los minoristas y fabricantes B2B.<\/p>\n","protected":false},"author":3,"featured_media":1387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[155],"tags":[120,7,122,8,112,28,123],"class_list":["post-307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2bstore","tag-adobe-commerce","tag-b2b","tag-b2bstore","tag-ecommerce","tag-headless-commerce","tag-magento","tag-pwa-studio"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Miramos una plataforma de headless 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