{"id":293,"date":"2021-09-24T00:00:00","date_gmt":"2021-09-23T22:00:00","guid":{"rendered":"https:\/\/orienteed.com\/\/tienda-online-b2b-pladur-claves\/"},"modified":"2023-03-01T23:38:07","modified_gmt":"2023-03-01T22:38:07","slug":"tienda-online-b2b-pladur-claves","status":"publish","type":"post","link":"https:\/\/orienteed.com\/es\/tienda-online-b2b-pladur-claves\/","title":{"rendered":"Tienda online Pladur: Claves de un proyecto B2B l\u00edder en el mercado"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u00bfQu\u00e9 tipo de negocios suele asociar con el comercio electr\u00f3nico?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Su primer pensamiento puede ser minoristas de ropa y moda, o empresas como Amazon que venden bienes de consumo en l\u00ednea. No hay duda de que el comercio electr\u00f3nico se ha creado un nicho con las marcas B2C, es decir, las empresas que venden productos directamente a los consumidores; sin embargo, las marcas B2B necesitan el comercio electr\u00f3nico tanto como las tiendas de consumo y <\/span><a href=\"https:\/\/orienteed.com\/\/ejemplos-empresas-ecommerce-b2b\/\" title=\"Conoce los mejores ejemplos de comercio electr\u00f3nico B2B\"><span style=\"font-weight: 400;\">representan algunas de las empresas en l\u00ednea m\u00e1s exitosas<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><span style=\"font-weight: 400;\">En este post presentamos a Pladur, l\u00edder en el sector de la construcci\u00f3n espa\u00f1ol. Destacamos los aspectos clave de su tienda online, demostrando por qu\u00e9 las marcas B2B necesitan una plataforma de comercio electr\u00f3nico de alto rendimiento tanto como las tiendas B2C.<\/span><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Tienda dentro de una tienda: Empoderamiento del distribuidor<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">La integraci\u00f3n de sus distribuidores es una clave importante de la estrategia de comercio electr\u00f3nico de Pladur. B\u00e1sicamente, cada distribuidor recibe las llaves de su propio storefront, equipado con la capacidad de:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Gestionar y personalizar sus respectivos cat\u00e1logos<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Especificar distintas reglas de precios para los perfiles de los clientes seg\u00fan el historial de pedidos<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Iniciar sus propias campa\u00f1as de marketing y ventas online<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Los distribuidores tienen el control total del proceso de venta. Tienen la libertad y la flexibilidad para tomar decisiones sobre qu\u00e9 productos Pladur y c\u00f3mo se env\u00edan a sus respectivas bases de clientes.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/\/images.ctfassets.net\/x4we65bqi45q\/FW8gukApcLYboG2yFc3J4\/6062d162d17d7279a2ddcfad35f5b005\/Bienvenido_a_TIENDA_PLADUR.gif\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">GIF: Selecci\u00f3n de la tienda del distribuidor basada en la ubicaci\u00f3n del cliente<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Experiencia de compra similar a B2C<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">La tienda en l\u00ednea de Pladur est\u00e1 dise\u00f1ada con la intenci\u00f3n de ofrecer una experiencia de compra similar a B2C. La mayor\u00eda de compradores B2B ahora expresan la necesidad de una navegaci\u00f3n web fluida y una experiencia de b\u00fasqueda sin esfuerzo. Tambi\u00e9n exigen una experiencia coherente y personalizada en todos los dispositivos. Al igual que en el caso de B2C, los compradores en el mundo B2B a menudo descubren productos en un dispositivo y terminan compr\u00e1ndolos en otro.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Por lo tanto, era importante para Pladur que su comercio electr\u00f3nico pudiera proporcionar una experiencia de compra omni-dispositivo sin complicaciones.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/\/images.ctfassets.net\/x4we65bqi45q\/3664SQrcGVR0N0QACu2UBP\/20191c1d51745b5d30ed5553df3fe8f8\/Mobile.png\" alt=\"compra m\u00f3vil\" title=\"compra m\u00f3vil\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/\/images.ctfassets.net\/x4we65bqi45q\/188GC3DyjjdoXPnuIqREcv\/8e32c2517756d217a4034ae7b318dbc3\/Seamless_Navigation_and_Search_Filter.png\" alt=\"\" title=\"Filtro de b\u00fasqueda en una p\u00e1gina de listado de productos\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">&nbsp; &nbsp; &nbsp;<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Gesti\u00f3n de cat\u00e1logos online en tiempo real<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">El comercio electr\u00f3nico de Pladur se puede describir como un online marketplace que permite a Pladur, sus distribuidores y clientes acceder a informaci\u00f3n sincronizada de productos en cualquier momento. La adici\u00f3n de funciones de navegaci\u00f3n, como filtros de b\u00fasqueda, rese\u00f1as de productos e informaci\u00f3n sobre el nivel de existencias, mejora a\u00fan m\u00e1s la experiencia de compra del cliente.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Un factor importante para esta ejecuci\u00f3n en tiempo real es la integraci\u00f3n de los sistemas de gesti\u00f3n de almac\u00e9n y log\u00edstica a la plataforma de comercio electr\u00f3nico.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Flexibilidad de compra<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Algunos de los clientes de Pladur quieren procesar un pedido de gran volumen de una vez, mientras que otros pueden preferir comprar cantidades m\u00e1s peque\u00f1as de forma peri\u00f3dica y m\u00e1s frecuente. Algunas compras pueden ser de un solo tipo de producto y de naturaleza sencilla, mientras que otras pueden consistir en varios art\u00edculos distintos, lo que requiere que los compradores lean cuidadosamente las especificaciones t\u00e9cnicas antes de decidir qu\u00e9 producto comprar. El caso es que existe una gran variedad de productos y perfiles de compra a considerar.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Por tanto, era importante para Pladur y sus distribuidores ofrecer a sus clientes una completa flexibilidad de compra. La tienda en l\u00ednea de Pladur permiti\u00f3 a los clientes registrados configurar y guardar sus compras favoritas, facilitando las compras repetidas. Adem\u00e1s, la plataforma de comercio electr\u00f3nico de Pladur permite a los clientes especificar pedidos en diferentes medidas y cantidades, como palets, peso en kg, tama\u00f1o en metro cuadrado, etc.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/\/images.ctfassets.net\/x4we65bqi45q\/GE9aHEhzMZlzmjxYDEh03\/8a5fd2121231f2f9eaf4a54138c2abf8\/Placa_cantidad.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">La flexibilidad de la experiencia de compra se extiende a toda la tienda online de Pladur, teniendo tambi\u00e9n en cuenta <\/span><a href=\"https:\/\/orienteed.com\/\/metodos-pago-tienda-online-b2b\/\" title=\"M\u00e9todos de pago en el comercio electr\u00f3nico B2B: Opciones tradicionales e innovaci\u00f3n\"><span style=\"font-weight: 400;\">las preferencias de pago de los diferentes clientes B2B<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">El poder de Data Analytics<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/\/images.ctfassets.net\/x4we65bqi45q\/59wo080QAfPviqIalH3AgV\/e569eef8cf5a30020d957f4bd691b972\/Elk.png\" alt=\"\" title=\"Elastic stack\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Con las capacidades basadas en datos proporcionadas por Elastic Stack, Pladur puede acceder a conocimientos comerciales claves de su comercio electr\u00f3nico. Pladur y sus distribuidores pueden medir con precisi\u00f3n el desempe\u00f1o de sus iniciativas de ventas y marketing.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Pladur puede tomar mejores decisiones comerciales al tener una visibilidad completa de los an\u00e1lisis que describen el comportamiento del cliente y sus h\u00e1bitos de compra.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Iniciar una tienda de comercio electr\u00f3nico B2B<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u00bfQuiere saber m\u00e1s sobre c\u00f3mo iniciar un comercio electr\u00f3nico B2B en 2021? Anteriormente hemos hablado sobre los aspectos clave de iniciar un proyecto eCommerce B2B, as\u00ed que aseg\u00farese de consultar <\/span><a href=\"https:\/\/orienteed.com\/\/tendencias-ecommerce-2021\/\" title=\"Las principales tendencias de comercio electr\u00f3nico vistas en 2021\"><span style=\"font-weight: 400;\">el art\u00edculo sobre este tema<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Tambi\u00e9n puede hablar con nosotros por <\/span><a href=\"mailto:hello@orienteed.com\"><span style=\"font-weight: 400;\">hello@orienteed.com<\/span><\/a><span style=\"font-weight: 400;\"> o a trav\u00e9s de <\/span><a href=\"https:\/\/www.orienteed.com\/es\/contacto\" title=\"\"><span style=\"font-weight: 400;\">nuestro formulario de contacto<\/span><\/a><span style=\"font-weight: 400;\">, y nuestros expertos se comunicar\u00e1n con usted para concertar una consulta gratuita.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En este art\u00edculo presentamos a Pladur, l\u00edder en el sector de la construcci\u00f3n espa\u00f1ol. Destacamos los aspectos clave de su tienda online y del modelo B2B.<\/p>\n","protected":false},"author":3,"featured_media":1413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[181],"tags":[7,58,82,101],"class_list":["post-293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-exito","tag-b2b","tag-b2b2c","tag-e-commerce-platform","tag-pladur"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"En este art\u00edculo presentamos a Pladur, l\u00edder en el sector de la construcci\u00f3n espa\u00f1ol. Destacamos los aspectos clave de su tienda online y del modelo B2B.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Leon Lau\"\/>\n\t<meta name=\"google-site-verification\" content=\"google-site-verification=OP49dSEB6tiqv44IxGOKRY9c8TyzfbjxeYPNhyxhcs8\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/orienteed.com\/es\/tienda-online-b2b-pladur-claves\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Orienteed \u2022 We transform technology into exceptional experiences.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Pladur: Claves de un proyecto B2B l\u00edder en el mercado\" \/>\n\t\t<meta property=\"og:description\" content=\"En este art\u00edculo presentamos a Pladur, l\u00edder en el sector de la construcci\u00f3n espa\u00f1ol. Destacamos los aspectos clave de su tienda online y del modelo B2B.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/orienteed.com\/es\/tienda-online-b2b-pladur-claves\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/orienteed.com\/wp-content\/uploads\/2021\/09\/Pladur-B2B-Ecommerce-Platform.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/orienteed.com\/wp-content\/uploads\/2021\/09\/Pladur-B2B-Ecommerce-Platform.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1651\" \/>\n\t\t<meta property=\"og:image:height\" content=\"928\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-09-23T22:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2023-03-01T22:38:07+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61555846676066\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@orienteed\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Pladur: Claves de un proyecto B2B l\u00edder en el mercado\" \/>\n\t\t<meta name=\"twitter:description\" content=\"En este art\u00edculo presentamos a Pladur, l\u00edder en el sector de la construcci\u00f3n espa\u00f1ol. Destacamos los aspectos clave de su tienda online y del modelo B2B.\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@orienteed\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/orienteed.com\/wp-content\/uploads\/2021\/09\/Pladur-B2B-Ecommerce-Platform.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/tienda-online-b2b-pladur-claves\\\/#blogposting\",\"name\":\"Pladur: Claves de un proyecto B2B l\\u00edder en el mercado\",\"headline\":\"Tienda online Pladur: Claves de un proyecto B2B l\\u00edder en el mercado\",\"author\":{\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/author\\\/llauorienteed-com\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/orienteed.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Pladur-B2B-Ecommerce-Platform.jpg\",\"width\":1651,\"height\":928,\"caption\":\"Pladur B2B Ecommerce Platform\"},\"datePublished\":\"2021-09-24T00:00:00+02:00\",\"dateModified\":\"2023-03-01T23:38:07+01:00\",\"inLanguage\":\"es-ES\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/tienda-online-b2b-pladur-claves\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/tienda-online-b2b-pladur-claves\\\/#webpage\"},\"articleSection\":\"Casos de \\u00c9xito, b2b, b2b2c, e-commerce platform, Pladur\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/tienda-online-b2b-pladur-claves\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/orienteed.com\\\/es\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/category\\\/casos-exito\\\/#listItem\",\"name\":\"Casos de \\u00c9xito\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/category\\\/casos-exito\\\/#listItem\",\"position\":2,\"name\":\"Casos de \\u00c9xito\",\"item\":\"https:\\\/\\\/orienteed.com\\\/es\\\/category\\\/casos-exito\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/tienda-online-b2b-pladur-claves\\\/#listItem\",\"name\":\"Tienda online Pladur: Claves de un proyecto B2B l\\u00edder en el mercado\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/tienda-online-b2b-pladur-claves\\\/#listItem\",\"position\":3,\"name\":\"Tienda online Pladur: Claves de un proyecto B2B l\\u00edder en el mercado\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/category\\\/casos-exito\\\/#listItem\",\"name\":\"Casos de \\u00c9xito\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/#organization\",\"name\":\"Orienteed\",\"description\":\"Orienteed \\u2022 We specialize in the development and implementation of digital solutions for your business. Digital Commerce, AI, PLM, Cloud Computing, QA, Testing and more.\",\"url\":\"https:\\\/\\\/orienteed.com\\\/es\\\/\",\"telephone\":\"+34981914837\",\"foundingDate\":\"2016-03-04\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":10,\"maxValue\":50},\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/orienteed.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/logo-orienteed-2024-destacado.png\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/tienda-online-b2b-pladur-claves\\\/#organizationLogo\",\"width\":1920,\"height\":1080,\"caption\":\"logo orienteed 2025\"},\"image\":{\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/tienda-online-b2b-pladur-claves\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/profile.php?id=61555846676066\",\"https:\\\/\\\/twitter.com\\\/orienteed\",\"https:\\\/\\\/www.instagram.com\\\/orienteedsl\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@orienteed\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/orienteed\\\/\",\"https:\\\/\\\/www.yelp.es\\\/biz\\\/orienteed-sl-a-corua\",\"https:\\\/\\\/www.threads.com\\\/@orienteedsl\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/author\\\/llauorienteed-com\\\/#author\",\"url\":\"https:\\\/\\\/orienteed.com\\\/es\\\/author\\\/llauorienteed-com\\\/\",\"name\":\"Leon Lau\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/tienda-online-b2b-pladur-claves\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/205d8554f11a83040759bc441299a9806d58d00ee0a1c22cf0b177f449d043a6?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"Leon Lau\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/tienda-online-b2b-pladur-claves\\\/#webpage\",\"url\":\"https:\\\/\\\/orienteed.com\\\/es\\\/tienda-online-b2b-pladur-claves\\\/\",\"name\":\"Pladur: Claves de un proyecto B2B l\\u00edder en el mercado\",\"description\":\"En este art\\u00edculo presentamos a Pladur, l\\u00edder en el sector de la construcci\\u00f3n espa\\u00f1ol. Destacamos los aspectos clave de su tienda online y del modelo B2B.\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/tienda-online-b2b-pladur-claves\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/author\\\/llauorienteed-com\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/author\\\/llauorienteed-com\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/orienteed.com\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/Pladur-B2B-Ecommerce-Platform.jpg\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/tienda-online-b2b-pladur-claves\\\/#mainImage\",\"width\":1651,\"height\":928,\"caption\":\"Pladur B2B Ecommerce Platform\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/tienda-online-b2b-pladur-claves\\\/#mainImage\"},\"datePublished\":\"2021-09-24T00:00:00+02:00\",\"dateModified\":\"2023-03-01T23:38:07+01:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/orienteed.com\\\/es\\\/\",\"name\":\"Orienteed \\u2022 leading digital solutions.\",\"alternateName\":\"Orienteed\",\"description\":\"We transform technology into exceptional experiences.\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Pladur: Claves de un proyecto B2B l\u00edder en el mercado","description":"En este art\u00edculo presentamos a Pladur, l\u00edder en el sector de la construcci\u00f3n espa\u00f1ol. Destacamos los aspectos clave de su tienda online y del modelo B2B.","canonical_url":"https:\/\/orienteed.com\/es\/tienda-online-b2b-pladur-claves\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"google-site-verification":"google-site-verification=OP49dSEB6tiqv44IxGOKRY9c8TyzfbjxeYPNhyxhcs8","miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/orienteed.com\/es\/tienda-online-b2b-pladur-claves\/#blogposting","name":"Pladur: Claves de un proyecto B2B l\u00edder en el mercado","headline":"Tienda online Pladur: Claves de un proyecto B2B l\u00edder en el mercado","author":{"@id":"https:\/\/orienteed.com\/es\/author\/llauorienteed-com\/#author"},"publisher":{"@id":"https:\/\/orienteed.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/orienteed.com\/wp-content\/uploads\/2021\/09\/Pladur-B2B-Ecommerce-Platform.jpg","width":1651,"height":928,"caption":"Pladur B2B Ecommerce Platform"},"datePublished":"2021-09-24T00:00:00+02:00","dateModified":"2023-03-01T23:38:07+01:00","inLanguage":"es-ES","mainEntityOfPage":{"@id":"https:\/\/orienteed.com\/es\/tienda-online-b2b-pladur-claves\/#webpage"},"isPartOf":{"@id":"https:\/\/orienteed.com\/es\/tienda-online-b2b-pladur-claves\/#webpage"},"articleSection":"Casos de \u00c9xito, b2b, b2b2c, e-commerce platform, Pladur"},{"@type":"BreadcrumbList","@id":"https:\/\/orienteed.com\/es\/tienda-online-b2b-pladur-claves\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/orienteed.com\/es\/#listItem","position":1,"name":"Home","item":"https:\/\/orienteed.com\/es\/","nextItem":{"@type":"ListItem","@id":"https:\/\/orienteed.com\/es\/category\/casos-exito\/#listItem","name":"Casos de \u00c9xito"}},{"@type":"ListItem","@id":"https:\/\/orienteed.com\/es\/category\/casos-exito\/#listItem","position":2,"name":"Casos de \u00c9xito","item":"https:\/\/orienteed.com\/es\/category\/casos-exito\/","nextItem":{"@type":"ListItem","@id":"https:\/\/orienteed.com\/es\/tienda-online-b2b-pladur-claves\/#listItem","name":"Tienda online Pladur: Claves de un proyecto B2B l\u00edder en el mercado"},"previousItem":{"@type":"ListItem","@id":"https:\/\/orienteed.com\/es\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/orienteed.com\/es\/tienda-online-b2b-pladur-claves\/#listItem","position":3,"name":"Tienda online Pladur: Claves de un proyecto B2B l\u00edder en el mercado","previousItem":{"@type":"ListItem","@id":"https:\/\/orienteed.com\/es\/category\/casos-exito\/#listItem","name":"Casos de \u00c9xito"}}]},{"@type":"Organization","@id":"https:\/\/orienteed.com\/es\/#organization","name":"Orienteed","description":"Orienteed \u2022 We specialize in the development and implementation of digital solutions for your business. Digital Commerce, AI, PLM, Cloud Computing, QA, Testing and more.","url":"https:\/\/orienteed.com\/es\/","telephone":"+34981914837","foundingDate":"2016-03-04","numberOfEmployees":{"@type":"QuantitativeValue","minValue":10,"maxValue":50},"logo":{"@type":"ImageObject","url":"https:\/\/orienteed.com\/wp-content\/uploads\/2024\/12\/logo-orienteed-2024-destacado.png","@id":"https:\/\/orienteed.com\/es\/tienda-online-b2b-pladur-claves\/#organizationLogo","width":1920,"height":1080,"caption":"logo orienteed 2025"},"image":{"@id":"https:\/\/orienteed.com\/es\/tienda-online-b2b-pladur-claves\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/profile.php?id=61555846676066","https:\/\/twitter.com\/orienteed","https:\/\/www.instagram.com\/orienteedsl\/","https:\/\/www.youtube.com\/@orienteed","https:\/\/www.linkedin.com\/company\/orienteed\/","https:\/\/www.yelp.es\/biz\/orienteed-sl-a-corua","https:\/\/www.threads.com\/@orienteedsl"]},{"@type":"Person","@id":"https:\/\/orienteed.com\/es\/author\/llauorienteed-com\/#author","url":"https:\/\/orienteed.com\/es\/author\/llauorienteed-com\/","name":"Leon Lau","image":{"@type":"ImageObject","@id":"https:\/\/orienteed.com\/es\/tienda-online-b2b-pladur-claves\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/205d8554f11a83040759bc441299a9806d58d00ee0a1c22cf0b177f449d043a6?s=96&d=mm&r=g","width":96,"height":96,"caption":"Leon Lau"}},{"@type":"WebPage","@id":"https:\/\/orienteed.com\/es\/tienda-online-b2b-pladur-claves\/#webpage","url":"https:\/\/orienteed.com\/es\/tienda-online-b2b-pladur-claves\/","name":"Pladur: Claves de un proyecto B2B l\u00edder en el mercado","description":"En este art\u00edculo presentamos a Pladur, l\u00edder en el sector de la construcci\u00f3n espa\u00f1ol. Destacamos los aspectos clave de su tienda online y del modelo B2B.","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/orienteed.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/orienteed.com\/es\/tienda-online-b2b-pladur-claves\/#breadcrumblist"},"author":{"@id":"https:\/\/orienteed.com\/es\/author\/llauorienteed-com\/#author"},"creator":{"@id":"https:\/\/orienteed.com\/es\/author\/llauorienteed-com\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/orienteed.com\/wp-content\/uploads\/2021\/09\/Pladur-B2B-Ecommerce-Platform.jpg","@id":"https:\/\/orienteed.com\/es\/tienda-online-b2b-pladur-claves\/#mainImage","width":1651,"height":928,"caption":"Pladur B2B Ecommerce Platform"},"primaryImageOfPage":{"@id":"https:\/\/orienteed.com\/es\/tienda-online-b2b-pladur-claves\/#mainImage"},"datePublished":"2021-09-24T00:00:00+02:00","dateModified":"2023-03-01T23:38:07+01:00"},{"@type":"WebSite","@id":"https:\/\/orienteed.com\/es\/#website","url":"https:\/\/orienteed.com\/es\/","name":"Orienteed \u2022 leading digital solutions.","alternateName":"Orienteed","description":"We transform technology into exceptional experiences.","inLanguage":"es-ES","publisher":{"@id":"https:\/\/orienteed.com\/es\/#organization"}}]},"og:locale":"es_ES","og:site_name":"Orienteed \u2022 We transform technology into exceptional experiences.","og:type":"article","og:title":"Pladur: Claves de un proyecto B2B l\u00edder en el mercado","og:description":"En este art\u00edculo presentamos a Pladur, l\u00edder en el sector de la construcci\u00f3n espa\u00f1ol. Destacamos los aspectos clave de su tienda online y del modelo B2B.","og:url":"https:\/\/orienteed.com\/es\/tienda-online-b2b-pladur-claves\/","og:image":"https:\/\/orienteed.com\/wp-content\/uploads\/2021\/09\/Pladur-B2B-Ecommerce-Platform.jpg","og:image:secure_url":"https:\/\/orienteed.com\/wp-content\/uploads\/2021\/09\/Pladur-B2B-Ecommerce-Platform.jpg","og:image:width":1651,"og:image:height":928,"article:published_time":"2021-09-23T22:00:00+00:00","article:modified_time":"2023-03-01T22:38:07+00:00","article:publisher":"https:\/\/www.facebook.com\/profile.php?id=61555846676066","twitter:card":"summary_large_image","twitter:site":"@orienteed","twitter:title":"Pladur: Claves de un proyecto B2B l\u00edder en el mercado","twitter:description":"En este art\u00edculo presentamos a Pladur, l\u00edder en el sector de la construcci\u00f3n espa\u00f1ol. Destacamos los aspectos clave de su tienda online y del modelo B2B.","twitter:creator":"@orienteed","twitter:image":"https:\/\/orienteed.com\/wp-content\/uploads\/2021\/09\/Pladur-B2B-Ecommerce-Platform.jpg"},"aioseo_meta_data":{"post_id":"293","title":"Pladur: Claves de un proyecto B2B l\u00edder en el mercado","description":"En este art\u00edculo presentamos a Pladur, l\u00edder en el sector de la construcci\u00f3n espa\u00f1ol. Destacamos los aspectos clave de su tienda online y del modelo B2B.","keywords":[],"keyphrases":{"focus":{"keyphrase":"pladur","score":69,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":1},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"score":3,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2022-10-05 14:52:10","updated":"2025-06-04 04:15:06","seo_analyzer_scan_date":null,"focus_keyword":"pladur","additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/orienteed.com\/es\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/orienteed.com\/es\/category\/casos-exito\/\" title=\"Casos de \u00c9xito\">Casos de \u00c9xito<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tTienda online Pladur: Claves de un proyecto B2B l\u00edder en el mercado\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/orienteed.com\/es\/"},{"label":"Casos de \u00c9xito","link":"https:\/\/orienteed.com\/es\/category\/casos-exito\/"},{"label":"Tienda online Pladur: Claves de un proyecto B2B l\u00edder en el mercado","link":"https:\/\/orienteed.com\/es\/tienda-online-b2b-pladur-claves\/"}],"_links":{"self":[{"href":"https:\/\/orienteed.com\/es\/wp-json\/wp\/v2\/posts\/293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/orienteed.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/orienteed.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/orienteed.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/orienteed.com\/es\/wp-json\/wp\/v2\/comments?post=293"}],"version-history":[{"count":0,"href":"https:\/\/orienteed.com\/es\/wp-json\/wp\/v2\/posts\/293\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/orienteed.com\/es\/wp-json\/wp\/v2\/media\/1413"}],"wp:attachment":[{"href":"https:\/\/orienteed.com\/es\/wp-json\/wp\/v2\/media?parent=293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/orienteed.com\/es\/wp-json\/wp\/v2\/categories?post=293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/orienteed.com\/es\/wp-json\/wp\/v2\/tags?post=293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}