{"id":2914,"date":"2023-12-07T20:20:46","date_gmt":"2023-12-07T19:20:46","guid":{"rendered":"https:\/\/orienteed.com\/?p=2914"},"modified":"2023-12-16T13:20:15","modified_gmt":"2023-12-16T12:20:15","slug":"hcl-commerce-cloud-plataforma-empresarial","status":"publish","type":"post","link":"https:\/\/orienteed.com\/es\/hcl-commerce-cloud-plataforma-empresarial\/","title":{"rendered":"\u00bfQu\u00e9 es HCL Commerce Cloud? Y por qu\u00e9 deber\u00eda ser tu plataforma empresarial de comercio electr\u00f3nico."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">HCL Commerce Cloud es una plataforma s\u00f3lida y rica en funciones que permite a las empresas brindar experiencias excepcionales a los clientes en diversos sectores, incluidos B2B, B2C y B2B2C.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin duda alguna es una poderosa soluci\u00f3n que ofrece una amplia gama de funciones y capacidades avanzadas que permiten a las empresas optimizar sus operaciones, mejorar la participaci\u00f3n del cliente e impulsar el crecimiento de las ventas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfDeber\u00eda ser la plataforma para tu negocio? Es lo que intentaremos responder en este art\u00edculo, destacando adem\u00e1s las nuevas funcionalidades publicadas recientemente y que ayudan a las empresas a mantenerse por delante de la competencia y lograr sus objetivos en el mundo del comercio electr\u00f3nico que est\u00e1 siempre en constante evoluci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Comenzamos!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/orienteed.com\/wp-content\/uploads\/2023\/12\/HCL-Commerce-Cloud-1024x576.jpg\" alt=\"HCL Commerce Cloud\" class=\"wp-image-2917\" srcset=\"https:\/\/orienteed.com\/wp-content\/uploads\/2023\/12\/HCL-Commerce-Cloud-1024x576.jpg 1024w, https:\/\/orienteed.com\/wp-content\/uploads\/2023\/12\/HCL-Commerce-Cloud-300x169.jpg 300w, https:\/\/orienteed.com\/wp-content\/uploads\/2023\/12\/HCL-Commerce-Cloud-768x432.jpg 768w, https:\/\/orienteed.com\/wp-content\/uploads\/2023\/12\/HCL-Commerce-Cloud-1536x864.jpg 1536w, https:\/\/orienteed.com\/wp-content\/uploads\/2023\/12\/HCL-Commerce-Cloud-18x10.jpg 18w, https:\/\/orienteed.com\/wp-content\/uploads\/2023\/12\/HCL-Commerce-Cloud.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es HCL Commerce Cloud?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">HCL Commerce Cloud <a href=\"https:\/\/orienteed.com\/es\/hcl-commerce\/\">es una soluci\u00f3n de comercio electr\u00f3nico empresarial<\/a> integrada y componible que ofrece experiencias de cliente B2B, B2C y B2B2C m\u00e1s potentes, todo en la misma plataforma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es propiedad de <a href=\"https:\/\/www.hcl-software.com\/\">HCLSoftware<\/a>, una divisi\u00f3n de HCLTech, que desarrolla, comercializa, vende y respalda software para IA y <a href=\"https:\/\/orienteed.com\/es\/automatizacion-de-pruebas-en-ecommerce\/\">automatizaci\u00f3n<\/a>, datos, an\u00e1lisis e informaci\u00f3n, <a href=\"https:\/\/orienteed.com\/es\/ceo-en-la-transformacion-digital\/\">transformaci\u00f3n digital<\/a> y seguridad empresarial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">HCLSoftware es una f\u00e1brica de soluciones nativas de la nube para software empresarial y potencia millones de aplicaciones en m\u00e1s de 20.000 organizaciones, incluidas m\u00e1s de la mitad de las empresas Fortune 1000 y Global 2000. Seg\u00fan se desprende de su sitio web, su misi\u00f3n es impulsar el m\u00e1ximo \u00e9xito del cliente a trav\u00e9s de una innovaci\u00f3n incesante de productos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.hcl-software.com\/commerce\/gartner-mq-23\" target=\"_blank\" rel=\"noopener\" title=\"\">La consultora Gartner ha reconocido a HCLSoftware<\/a> como Challenger en su informe Gartner\u00ae Magic Quadrant\u2122 de 2023 para comercio digital. Colocando a la empresa en la vanguardia del mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con ese reconocimiento y experiencia, HCL Commerce Cloud es una soluci\u00f3n muy robusta, con alt\u00edsimo desempe\u00f1o e ideal para los negocios m\u00e1s demandantes que desean tener \u00e9xito a nivel global.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Las funciones principales de HCL Commerce Cloud<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Gesti\u00f3n posterior al pedido<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Administra el ciclo de vida de un pedido y crea clientes leales incluso cuando no todo vaya bien. Realiza el seguimiento de toda la informaci\u00f3n para crear una experiencia perfecta de principio a fin mediante:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Permitir a los clientes y\/o CSR modificar todos los aspectos de un pedido de forma r\u00e1pida y sencilla.<\/li>\n\n\n\n<li>Mantener contentos a los clientes con apaciguamiento por env\u00edo, descuentos de productos u ofertas personalizadas.<\/li>\n\n\n\n<li>Confirmar la elegibilidad e iniciar una devoluci\u00f3n con un RMA para seguimiento.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">B\u00fasqueda inteligente en el sitio<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Las funciones de b\u00fasqueda en el sitio innovadoras y de vanguardia ofrecen control total para:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Agregar informaci\u00f3n a tu b\u00fasqueda seg\u00fan su herramienta de an\u00e1lisis<\/li>\n\n\n\n<li>Decidir qu\u00e9 se muestra y cu\u00e1ndo<\/li>\n\n\n\n<li>Agregar productos a la b\u00fasqueda<\/li>\n\n\n\n<li>Gestionar resultados cero<\/li>\n\n\n\n<li>Combinaci\u00f3n de colores<\/li>\n\n\n\n<li>Comercializaci\u00f3n visual<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Comercio unificado y marketplaces<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Con HCL Commerce Cloud, obtienes una plataforma de comercio unificado que te permite adoptar nuevos canales como mercados y mejorar la experiencia del cliente sin costo adicional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Storefronts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las capacidades globales de m\u00faltiples sitios permiten a las marcas crear y administrar f\u00e1cilmente m\u00faltiples escaparates en una sola plataforma. Logra el equilibrio perfecto entre el control local del cat\u00e1logo, la comercializaci\u00f3n y la gesti\u00f3n centralizada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Personalizaci\u00f3n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La soluci\u00f3n ayuda a mejorar tus resultados ofreciendo comunicaciones y promociones oportunas y relevantes: saca provecho de las capacidades de personalizaci\u00f3n de HCL Commerce Cloud.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfResultado? Experiencias de cliente personalizadas que conducen a una mayor satisfacci\u00f3n, mejores tasas de conversi\u00f3n y un mayor retorno de la inversi\u00f3n.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-0ae5908b\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-center has-light-bg\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-5cce5366\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div class=\"wp-block-themeisle-blocks-service ticss-e80cdc60\">\n<div id=\"wp-block-themeisle-blocks-font-awesome-icons-f80ba529\" class=\"wp-block-themeisle-blocks-font-awesome-icons\"><span class=\"wp-block-themeisle-blocks-font-awesome-icons-container\"><i class=\"fas fa-inbox\"><\/i><\/span><\/div>\n\n\n\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-68845a16\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-68845a16\">Suscr\u00edbete a nuestro newsletter.<\/h2>\n\n\n\n<p id=\"wp-block-themeisle-blocks-advanced-heading-b333ac52\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-b333ac52\">Recibe las \u00faltimas novedades sobre soluciones digitales, tendencias de la industria, art\u00edculos de expertos y pr\u00f3ximos eventos.<\/p>\n\n\n\n<div style=\"text-align: center\" class=\"sender-form-field\" data-sender-form-id=\"lx1ps3zoejyq5d4dkux\"><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Esto es lo m\u00e1s destacado de la versi\u00f3n HCL Commerce Cloud 9.1.14<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Nueva capacidad de b\u00fasqueda multiling\u00fce: una delicia europea<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En esta versi\u00f3n, se ha mejorado la funcionalidad de b\u00fasqueda al incluir soporte para diez nuevos idiomas, dirigidos espec\u00edficamente a la audiencia europea. Ahora, los clientes pueden navegar y buscar sin problemas en su idioma preferido, incluido el dan\u00e9s, holand\u00e9s, finland\u00e9s, griego, noruego, portugu\u00e9s, rumano, ruso, sueco y turco. \u00a1Saluda a una experiencia de compra m\u00e1s inclusiva y personalizada!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nueva tienda B2B<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se introduce la nueva tienda B2B, conocida cari\u00f1osamente como \u00abRuby\u00bb. Esto marca un hito importante en este lanzamiento. El nuevo B2B Storefront combina un dise\u00f1o elegante con caracter\u00edsticas s\u00f3lidas, preparando el escenario para una serie de interesantes avances y capacidades. Habr\u00e1 que estar atentos mientras la empresa contin\u00faa mejorando este escaparate, dando forma al futuro del <a href=\"https:\/\/orienteed.com\/es\/ecommerce-b2b-fabricantes\/\">comercio electr\u00f3nico B2B<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">An\u00e1lisis y seguimiento mejorados con Google Analytics 4<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para brindar a las empresas conocimientos m\u00e1s profundos, se ha actualizado las tiendas B2C y B2B a Google Analytics 4, superando las capacidades de Universal Analytics. Google Analytics 4 ofrece una experiencia de generaci\u00f3n de informes de datos m\u00e1s completa, lo que te permite obtener informaci\u00f3n valiosa sobre las interacciones de los clientes en las distintas etapas del proceso de compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde las interacciones con la p\u00e1gina web hasta la interacci\u00f3n con el contenido, todo es cuesti\u00f3n de granularidad. Adem\u00e1s, ahora puedes rastrear f\u00e1cilmente el uso de la web en plataformas de terceros como YouTube y Facebook, sin necesidad de ning\u00fan c\u00f3digo adicional. Dile adi\u00f3s a las limitaciones de Google Tag Manager y abraza una nueva era de seguimiento.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Herramientas mejoradas para potenciar el seguimiento al cliente<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En esta versi\u00f3n, se ha facultado a los representantes de servicio al cliente (CSR) con la capacidad de gestionar cualquier pedido, independientemente de su estado. Esta mejora agiliza el proceso de atenci\u00f3n al cliente, garantizando una experiencia perfecta tanto para tu equipo como para tus valiosos clientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Page Composer: potenciando la creatividad y la coherencia<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si buscas una gesti\u00f3n de contenido optimizada y una experiencia de usuario m\u00e1s consistente, esta actualizaci\u00f3n te entusiasmar\u00e1. Page Composer ahora ofrece capacidades mejoradas al hacer que todos los componentes, p\u00e1ginas y contenido sean heredables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto significa que tus creaciones ahora pueden replicarse y adaptarse f\u00e1cilmente, ahorrando tiempo y esfuerzo valiosos. Adem\u00e1s, Page Composer ahora cuenta con soporte Store Asset Store (SAS), lo que garantiza que todos los sitios electr\u00f3nicos heredados del SAS seleccionado heredar\u00e1n p\u00e1ginas, dise\u00f1os y asignaciones de dise\u00f1o en modo de solo lectura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si quieres m\u00e1s detalles puedes consultar <a href=\"https:\/\/help.hcltechsw.com\/commerce\/9.1.0\/install\/release\/91140.html?referrer=www.hcl-software.com\">el release notes aqu\u00ed<\/a> y tambi\u00e9n ver el v\u00eddeo del lanzamiento a continuaci\u00f3n:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe loading=\"lazy\" title=\"Discover the Latest Marvels: Unveiling HCL Commerce Cloud Release 9.1.14! \ud83d\ude80\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/LTAgM5UE0KE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u00a1Ahora es tu turno!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como hemos visto HCL Commerce Cloud tiene toda la potencia y funcionalidad necesaria para que puedas escalar tu negocio a nivel global con \u00e9xito. Quiz\u00e1 est\u00e9s pensando en iniciar un proyecto o en realizar la migraci\u00f3n a nueva plataforma. En cualquiera de los casos, esta soluci\u00f3n lo tiene todo para lograrlo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si necesitas transformar digitalmente tu negocio y quieres avanzar con un modelo B2C, B2B y B2B2C quiz\u00e1 este sea el momento de definir un plan estrat\u00e9gico de la mano de un partner de HCL Commerce confiable con toda la experiencia y sobre una tecnolog\u00eda s\u00f3lida.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><a href=\"https:\/\/orienteed.com\/es\/contacto\/\">En Orienteed somos partner certificado de HCL Commerce Cloud, cont\u00e1ctanos aqu\u00ed hoy para iniciar juntos tu nueva aventura de comercio digital.<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>HCL Commerce Cloud es una plataforma s\u00f3lida y rica en funciones, en este post compartimos por qu\u00e9 permite a los negocios brindar experiencias excepcionales.<\/p>\n","protected":false},"author":2,"featured_media":2917,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[168],"tags":[8,5,128,83,112],"class_list":["post-2914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plataformas-ecommerce","tag-ecommerce","tag-hcl-commerce","tag-hcl-software","tag-headless","tag-headless-commerce"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"HCL Commerce Cloud es una plataforma s\u00f3lida y rica en funciones, en este post compartimos por qu\u00e9 permite a los negocios brindar experiencias excepcionales.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Jes\u00fas Maceira\"\/>\n\t<meta name=\"google-site-verification\" content=\"google-site-verification=OP49dSEB6tiqv44IxGOKRY9c8TyzfbjxeYPNhyxhcs8\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/orienteed.com\/es\/hcl-commerce-cloud-plataforma-empresarial\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Orienteed \u2022 We transform technology into exceptional experiences.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es HCL Commerce Cloud? plataforma de ecommerce global\" \/>\n\t\t<meta property=\"og:description\" content=\"HCL Commerce Cloud es una plataforma s\u00f3lida y rica en funciones, en este post compartimos por qu\u00e9 permite a los negocios brindar experiencias excepcionales.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/orienteed.com\/es\/hcl-commerce-cloud-plataforma-empresarial\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/orienteed.com\/wp-content\/uploads\/2023\/12\/HCL-Commerce-Cloud.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/orienteed.com\/wp-content\/uploads\/2023\/12\/HCL-Commerce-Cloud.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2023-12-07T19:20:46+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2023-12-16T12:20:15+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61555846676066\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@orienteed\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u00bfQu\u00e9 es HCL Commerce Cloud? plataforma de ecommerce global\" \/>\n\t\t<meta name=\"twitter:description\" content=\"HCL Commerce Cloud es una plataforma s\u00f3lida y rica en funciones, en este post compartimos por qu\u00e9 permite a los negocios brindar experiencias excepcionales.\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@orienteed\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/orienteed.com\/wp-content\/uploads\/2023\/12\/HCL-Commerce-Cloud.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/orienteed.com\\\/es\\\/hcl-commerce-cloud-plataforma-empresarial\\\/#blogposting\",\"name\":\"\\u00bfQu\\u00e9 es HCL Commerce Cloud? plataforma de ecommerce global\",\"headline\":\"\\u00bfQu\\u00e9 es HCL Commerce Cloud? 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