{"id":288,"date":"2021-05-03T00:00:00","date_gmt":"2021-05-02T22:00:00","guid":{"rendered":"https:\/\/orienteed.com\/\/plan-digitalizacion-pymes\/"},"modified":"2024-09-16T16:33:37","modified_gmt":"2024-09-16T14:33:37","slug":"plan-digitalizacion-pymes","status":"publish","type":"post","link":"https:\/\/orienteed.com\/es\/plan-digitalizacion-pymes\/","title":{"rendered":"Plan Digitalizaci\u00f3n de Pymes: Subvenciones y Ejes principales"},"content":{"rendered":"\n<div id=\"wp-block-themeisle-blocks-advanced-columns-c9f52fc6\" class=\"wp-block-themeisle-blocks-advanced-columns has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-6955f735\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<p class=\"has-text-align-center wp-block-paragraph\">Plan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">PROGRAMA KIT DIGITAL<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Subvenciones de digitalizaci\u00f3n<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es el Kit Digital?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Con el objetivo de ayudar a que las peque\u00f1as y medianas empresas espa\u00f1olas<\/strong> alcancen una mayor madurez digital, el Gobierno de Espa\u00f1a lanza la iniciativa Kit Digital para subvencionar la implantaci\u00f3n de soluciones digitales en cualquier sector o tipolog\u00eda de negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se trata de una convocatoria de ayudas con cargo a los Fondos europeos<\/strong> \u201c<a href=\"https:\/\/nexteugeneration.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Next Generation EU<\/a>\u201d, dentro del Plan de Recuperacio\u0301n, Transformacio\u0301n y Resiliencia.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe loading=\"lazy\" title=\"Kit Digital\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/fI_Y5W25hPs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 el Plan de Digitalizaci\u00f3n de Pymes 2021-2025?<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/portal.mineco.gob.es\/RecursosNoticia\/mineco\/prensa\/noticias\/2021\/210127_np_pyme.pdf\" target=\"_blank\" rel=\"noopener\" title=\"\">El Plan de Digitalizaci\u00f3n de Pymes 2021- 2025<\/a> es un programa dotado con 1000 M \u20ac destinados a la transformaci\u00f3n de las Pymes espa\u00f1olas, y con el objetivo de que \u00e9stas cuenten con las herramientas y los conocimientos necesarios para&nbsp;<a href=\"https:\/\/orienteed.com\/optimizar-canal-distribuci%c3%b3n-ecommerce\/\" title=\"\u00bfC\u00f3mo mejorar tu canal de distribuci\u00f3n a trav\u00e9s de una tienda online B2B?\">abrirse a nuevos canales de venta y que puedan digitalizar sus procesos y operaciones<\/a>.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Son ayudas no reembolsables (subvenciones), para aut\u00f3nomos, microempresas y peque\u00f1as empresas en forma de un conjunto de herramientas digitales b\u00e1sicas, disponibles en el mercado.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Cada proyecto tendr\u00e1 100% de financiaci\u00f3n p\u00fablica. Kit Digital cuenta con varios paquetes, entre ellos Gesti\u00f3n de Procesos, Ecommerce, Business Intelligence y Analytics y Presencia online.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>\u00bfDe cu\u00e1nto es la ayuda del programa Kit Digital? <\/strong>El programa subvenciona el 100% del coste de los proyectos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/innatial.com\/images\/marketing\/kit-digital-fondo-logos-oficial0.png\" alt=\"\"\/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-nv-light-bg-color has-alpha-channel-opacity has-nv-light-bg-background-color has-background\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Requisitos para ser beneficiario del programa Kit Digital<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Cumplir con la Ley General de Subvenciones.<\/li>\n\n\n\n<li>Estar inscrito en el Censo de empresarios, profesionales y retenedores de la Agencia Estatal de Administraci\u00f3n Tributaria.<\/li>\n\n\n\n<li>No tener consideraci\u00f3n de empresa en crisis.<\/li>\n\n\n\n<li>Estar al corriente de las obligaciones tributarias y con la Seguridad Social.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>No superar el l\u00edmite de ayudas de m\u00ednimos.<\/li>\n\n\n\n<li>Haber realizado el test de diagn\u00f3stico del programa Kit Digital.<\/li>\n\n\n\n<li>Tener menos de 50 empleados*.<br>La categorizaci\u00f3n de empresas y de cuant\u00edas a recibir se har\u00e1 en base al n\u00famero de empleados detallado en la tabla de Segmentos de empresas beneficiarias.<\/li>\n\n\n\n<li><a href=\"https:\/\/acelerapyme.es\/sites\/acelerapyme\/files\/2021-12\/BOE-A-2021-21873.pdf\" target=\"_blank\" rel=\"noopener\" title=\"\">VER BASES REGULADORAS<\/a>.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-nv-light-bg-color has-alpha-channel-opacity has-nv-light-bg-background-color has-background\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Principales caracter\u00edsticas del programa Kit Digital<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><strong>Programa KIT DIGITAL<\/strong>&nbsp;pone a disposici\u00f3n de las empresas y aut\u00f3nomos diferentes paquetes (o kits) con soluciones digitales.<\/li>\n\n\n\n<li>Las soluciones digitales ser\u00e1n llevadas a cabo por agentes digitalizadores certificados por Red.es.&nbsp;<strong>Orienteed S.L.<\/strong> ser\u00e1 una de las empresas homologadas para poder llevar a cabo tu proyecto.<\/li>\n\n\n\n<li>Para saber qu\u00e9 soluci\u00f3n es la m\u00e1s adecuada para tu negocio, es imprescindible que realices un&nbsp;<a href=\"https:\/\/www.acelerapyme.gob.es\/quieres-conocer-el-grado-de-digitalizacion-de-tu-pyme\" target=\"_blank\" rel=\"noreferrer noopener\">test de autodiagn\u00f3stico<\/a>&nbsp;sobre tu negocio. El resultado de este test determinar\u00e1 el nivel de intensidad digital de tu empresa y qu\u00e9 soluci\u00f3n o soluciones son las adecuadas para tu negocio.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>La convocatoria todav\u00eda no ha salido publicada, pero se espera que lo haga el pr\u00f3ximo&nbsp;<strong>mes de febrero de 2022<\/strong>.<\/li>\n\n\n\n<li>La concesi\u00f3n de la ayuda ser\u00e1 de concurrencia no competitiva. Es decir, por orden de entrada.<\/li>\n\n\n\n<li>Una vez concedida, dispondr\u00e1s de 6 meses para gastar la ayuda. Podr\u00e1s escoger hasta 5 soluciones digitales de un a\u00f1o de duraci\u00f3n.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-nv-light-bg-color has-alpha-channel-opacity has-nv-light-bg-background-color has-background\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Cantidades m\u00e1ximas subvencionables<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Estas subvenciones se destinan a aut\u00f3nomos y pymes. Las ayudas dependen del n\u00famero de empleados. La cantidad m\u00e1xima subvencionable para cada empresa depender\u00e1 del tama\u00f1o de la misma. A continuaci\u00f3n, los importes m\u00e1ximos subvencionables para cada empresa:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Segmentos de empresas beneficiarias<\/strong><\/td><td><strong>Importe m\u00e1ximo concedido<\/strong><\/td><\/tr><tr><td>Segmento I: peque\u00f1as empresas de entre 10 y 49 empleados.<\/td><td><strong>12.000 \u20ac<\/strong><\/td><\/tr><tr><td>Segmento II: peque\u00f1as empresas o microempresas de entre 3 y 9 empleados.<\/td><td><strong>6.000 \u20ac<\/strong><\/td><\/tr><tr><td>Segmento III: peque\u00f1as empresas o microempresas de entre 0 y 2 empleados.<\/td><td><strong>2.000 \u20ac<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-nv-light-bg-color has-alpha-channel-opacity has-nv-light-bg-background-color has-background\"\/>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-dc458701\" class=\"wp-block-themeisle-blocks-advanced-columns 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class=\"wp-block-heading has-text-align-center has-neve-link-color-color has-text-color\">Lo que hacemos en Orienteed.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El proceso digitalizaci\u00f3n es normalmente un camino complejo para cualquier empresa de tama\u00f1o medio. En muchas ocasiones, no existe una estrategia clara de hacia d\u00f3nde se quiere llegar y cu\u00e1l es el camino m\u00e1s acertado para mejorar procesos y abrir nuevos canales de venta en una era cada vez m\u00e1s digitalizada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es por esta raz\u00f3n que una empresa de base tecnol\u00f3gica especializada en entornos de venta digitales puede ser de gran ayuda y guiarnos en los pasos clave para iniciar este proceso. En nuestro caso, y como empresa IT especializada en e-commerce hemos colaborado en diferentes <a href=\"https:\/\/orienteed.com\/transformacion-digital-en-el-mundo-b2b-pladur-un-caso-de-exito\/\" title=\"Transformaci\u00f3n digital en el mundo B2B: Pladur, un caso de \u00e9xito\">proyectos de digitalizaci\u00f3n, especialmente en el segmento B2B<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto abarca desde la implementaci\u00f3n de soluciones de comercio electr\u00f3nico, hasta la integraci\u00f3n de dichas plataformas con CRM,s ERP\u00b4s y otras comunicaciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trabajamos con empresas del retail y el sector de la fabricaci\u00f3n en la elaboraci\u00f3n e implementaci\u00f3n de planes de transformaci\u00f3n digital. Para m\u00e1s informaci\u00f3n sobre nuestros proyectos, <a href=\"https:\/\/orienteed.com\/clientes\/\" title=\"Clientes\">visita nuestra secci\u00f3n de clientes<\/a>.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-neve-link-color-color has-text-color\">Nuestras soluciones en el marco del Kit Digital:<\/h2>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"wp-block-themeisle-blocks-font-awesome-icons-4c53e160\" class=\"wp-block-themeisle-blocks-font-awesome-icons\"><span class=\"wp-block-themeisle-blocks-font-awesome-icons-container\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1800 1800\"><path 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M1334.242,890.672h354.886l-705.767,705.775L1334.242,890.672z\"><\/path><path d=\"M900.003,284.427c17.427,0,31.554-14.126,31.554-31.554V75.567c0-17.428-14.127-31.554-31.554-31.554 c-17.428,0-31.554,14.126-31.554,31.554v177.307C868.449,270.301,882.576,284.427,900.003,284.427z\"><\/path><path d=\"M1142.004,268.245c4.979,2.884,10.414,4.253,15.781,4.253c10.89,0,21.486-5.644,27.336-15.747 l88.861-153.434c8.732-15.077,3.586-34.384-11.494-43.119c-15.082-8.733-34.386-3.587-43.118,11.495l-88.86,153.434 C1121.775,240.205,1126.922,259.512,1142.004,268.245z\"><\/path><path d=\"M1441.811,306.825c8.074,0,16.151-3.082,22.314-9.24l125.37-125.371c12.322-12.326,12.322-32.302,0-44.628 c-12.325-12.317-32.302-12.317-44.628,0l-125.371,125.371c-12.321,12.326-12.321,32.302,0,44.628 C1425.659,303.744,1433.737,306.825,1441.811,306.825z\"><\/path><path d=\"M614.877,256.751c5.85,10.103,16.446,15.747,27.337,15.747c5.366,0,10.807-1.369,15.781-4.253 c15.081-8.733,20.228-28.041,11.494-43.118l-88.86-153.434c-8.729-15.082-28.046-20.224-43.118-11.495 c-15.082,8.734-20.228,28.042-11.494,43.119L614.877,256.751z\"><\/path><path d=\"M335.882,297.585c6.163,6.158,14.241,9.24,22.314,9.24s16.152-3.082,22.314-9.24 c12.322-12.326,12.322-32.302,0-44.628L255.139,127.586c-12.326-12.317-32.302-12.317-44.627,0 c-12.322,12.326-12.322,32.302,0,44.628L335.882,297.585z\"><\/path><\/svg><\/span><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Comercio electr\u00f3nico<\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Dise\u00f1o y desarrollo de tiendas online en las plataformas m\u00e1s robustas del mercado. <\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Hasta 2.000\u20ac.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div 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H1539.052z\"><\/path><\/svg><\/span><\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Business Intelligence y anal\u00edtica<\/h4>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Configuraci\u00f3n de cuadros de mando e informes sobre BI Studio o Power BI.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Hasta 4.000\u20ac<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div id=\"wp-block-themeisle-blocks-font-awesome-icons-ce0dc8d6\" class=\"wp-block-themeisle-blocks-font-awesome-icons\"><span class=\"wp-block-themeisle-blocks-font-awesome-icons-container\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1800 1800\"><path d=\"M1094.819,1135.051l-108.863-17.528c-9.449-34.07-22.999-66.744-40.445-97.562l64.601-89.408 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class=\"wp-block-heading has-text-align-center\">Comercio electr\u00f3nico.<\/h2>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-8a05c682\" class=\"wp-block-themeisle-blocks-advanced-columns has-2-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-collapsedRows-layout has-vertical-unset has-light-bg\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-e14a23d7\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<h3 class=\"wp-block-heading\">Objetivo:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Creaci\u00f3n de una tienda online de compraventa de productos y\/o servicios que utilice medios digitales para su intercambio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Importe de la ayuda:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segmento I: peque\u00f1as empresas de entre 10 y 49 empleados. 12.000 \u20ac<\/li>\n\n\n\n<li>Segmento II: peque\u00f1as empresas o microempresas de entre 3 y 9 empleados. 6.000 \u20ac<\/li>\n\n\n\n<li>Segmento III: peque\u00f1as empresas o microempresas de entre 0 y 2 empleados. 2.000 \u20ac<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Funcionalidades y servicios:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Creaci\u00f3n de la tienda online o E-Commerce y alta del cat\u00e1logo de productos<\/strong>: producci\u00f3n de un cat\u00e1logo mediante el alta, importaci\u00f3n o carga de los productos o art\u00edculos de la pyme. El n\u00famero de referencias a cargar por el agente digitalizador ser\u00e1 de al menos 100 referencias de productos, salvo que la pyme no disponga de este n\u00famero, en cuyo caso podr\u00e1 ser menor.<\/li>\n\n\n\n<li><strong>M\u00e9todos de pago<\/strong>: configuraci\u00f3n e integraci\u00f3n de los m\u00e9todos de pago.<\/li>\n\n\n\n<li><strong>Dise\u00f1o Responsive<\/strong>: la soluci\u00f3n de E-Commerce dise\u00f1ada debe adaptarse para ser funcional en todo tipo de dispositivos.<\/li>\n\n\n\n<li><strong>Accesibilidad<\/strong>: El dise\u00f1o debe cumplir con criterios de conformidad de nivel AA de las Pautas WCAG-2.1.<\/li>\n\n\n\n<li><strong>Posicionamiento b\u00e1sico en internet<\/strong>: Posicionamiento de la informaci\u00f3n b\u00e1sica del negocio, contacto y perfil de la empresa en los principales sites, redes de negocio o directorios de empresas y profesionales.<\/li>\n\n\n\n<li><strong>Optimizaci\u00f3n de la presencia en buscadores (SEO)<\/strong>: An\u00e1lisis de palabras clave, an\u00e1lisis de la competencia, SEO On-Page de 2 p\u00e1ginas o apartados, indexaci\u00f3n y jerarquizaci\u00f3n del contenido e informes trimestrales de seguimiento.<\/li>\n\n\n\n<li><strong>Autogestionable<\/strong>: se deber\u00e1 proveer una plataforma de gesti\u00f3n de contenidos para el beneficiario, de manera que sea aut\u00f3nomo a la hora de modificar el contenido de sus p\u00e1ginas web, sin la necesidad de recurrir al soporte de la empresa proveedora.<\/li>\n\n\n\n<li><strong>Formas de env\u00edo<\/strong>: configuraci\u00f3n e integraci\u00f3n de m\u00e9todos de env\u00edo digital y f\u00edsico de los productos comercializados por el beneficiario en la tienda online.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-column-b2efc7ea\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<h3 class=\"wp-block-heading\">Soluci\u00f3n:<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Desarrollo de tienda online.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Dise\u00f1o y desarrollo de tiendas online con los requisitos y funcionalidades de la convocatoria del Kit Digital. El equipo de Orienteed analizar\u00e1 las necesidades para elegir la plataforma m\u00e1s adecuada para el proyecto y establecer\u00e1 la estrategia de lanzamiento o renovaci\u00f3n del ecommerce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rango de precios:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segmento I: de 15.000\u20ac a 25.000\u20ac<\/li>\n\n\n\n<li>Segmento II: de 3.000\u20ac a 15.000\u20ac<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Segmentos:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segmento I: peque\u00f1as empresas de entre 10 y 49 empleados. 12.000 \u20ac<\/li>\n\n\n\n<li>Segmento II: peque\u00f1as empresas o microempresas de entre 3 y 9 empleados. 6.000 \u20ac<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-font-awesome-icons-ddab1df8\" class=\"wp-block-themeisle-blocks-font-awesome-icons\"><span 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1473.117,296.842 1512.26,345.197\"><\/polygon><path d=\"M223.333,1785.167H82.119c-44.068,0-79.922-36.348-79.922-81.023V761.958 c0-44.678,35.854-81.024,79.922-81.024h141.214c44.068,0,79.921,36.346,79.921,81.024v942.185 C303.254,1748.819,267.401,1785.167,223.333,1785.167z M82.119,743.146c-9.767,0-17.71,8.438-17.71,18.812v942.185 c0,10.371,7.943,18.812,17.71,18.812h141.214c9.766,0,17.709-8.44,17.709-18.812V761.958c0-10.374-7.944-18.812-17.709-18.812 H82.119z\"><\/path><path d=\"M708.974,1785.167H567.755c-44.066,0-79.917-38.839-79.917-86.578V651.512 c0-47.74,35.852-86.579,79.917-86.579h141.218c44.066,0,79.917,38.839,79.917,86.579v1047.077 C788.891,1746.328,753.04,1785.167,708.974,1785.167z M567.755,627.146c-9.597,0-17.706,11.159-17.706,24.367v1047.077 c0,13.209,8.108,24.366,17.706,24.366h141.218c9.597,0,17.705-11.157,17.705-24.366V651.512c0-13.208-8.108-24.367-17.705-24.367 H567.755z\"><\/path><path d=\"M1194.621,1785.167h-141.21c-44.072,0-79.926-31.604-79.926-70.452V972.037 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class=\"wp-block-themeisle-blocks-advanced-columns has-2-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-collapsedRows-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-e5cd5815\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<h3 class=\"wp-block-heading\">Objetivo:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Explotaci\u00f3n de datos de la empresa para la mejora del proceso de toma de decisiones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Importe de la ayuda:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segmento I: peque\u00f1as empresas de entre 10 y 49 empleados. 4.000 \u20ac (3 usuarios)<\/li>\n\n\n\n<li>Segmento II: peque\u00f1as empresas o microempresas de entre 3 y 9 empleados. 2.000 \u20ac (1 usuario)<\/li>\n\n\n\n<li>Segmento III: peque\u00f1as empresas o microempresas de entre 0 y 2 empleados. 1.500 \u20ac (1 usuario)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Funcionalidades y servicios:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Esta soluci\u00f3n incluye un n\u00famero de horas de parametrizaci\u00f3n para la definici\u00f3n de las particularidades de los procesos de comercializaci\u00f3n, as\u00ed como para la carga de datos. Estas horas se determinan, para cada uno de los segmentos de empresas definidos en el Art\u00edculo 8.2, de la siguiente forma:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segmento I (10-menos de 50 empleados): 70 horas de parametrizaci\u00f3n.<br>Segmento II (3-menos de 10 empleados): 40 horas de parametrizaci\u00f3n.<br>Segmento III (0-menos de 3 empleados): 30 horas de parametrizaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este proceso es esencial para la posterior implantaci\u00f3n y despliegue de la soluci\u00f3n de digitalizaci\u00f3n que proporcionar\u00e1, como m\u00ednimo, las funcionalidades y servicios que se detallan a continuaci\u00f3n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Integraci\u00f3n de datos con otras bases de datos: la soluci\u00f3n permitir\u00e1 el acceso a otras bases de datos y la realizaci\u00f3n de comparaciones con los datos expuestos.<\/li>\n\n\n\n<li>Almacenamiento de datos: la soluci\u00f3n deber\u00e1 proveer una capacidad de almacenamiento como m\u00ednimo de 1 GB por usuario.<\/li>\n\n\n\n<li>Creaci\u00f3n de paneles de datos estructurados y visuales: la soluci\u00f3n permitir\u00e1 crear paneles de datos personalizados con datos relevantes y distintas formas de visualizaci\u00f3n.<\/li>\n\n\n\n<li>Exportaci\u00f3n de datos: la soluci\u00f3n permitir\u00e1 exportaci\u00f3n de datos a im\u00e1genes o a documentos de Excel, creando sinergias y compatibilidades con distintos programas de uso com\u00fan para los usuarios.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-column-cd02a595\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<h3 class=\"wp-block-heading\">Soluci\u00f3n:<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Dise\u00f1o y desarrollo de cuadros de mando para ecommerce.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Configuraci\u00f3n de cuadros de mando e informes sobre BI Studio o Power BI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rango de precios:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segmento I: de 15.000\u20ac a 25.000\u20ac<\/li>\n\n\n\n<li>Segmento II: de 3.000\u20ac a 15.000\u20ac<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Segmentos:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segmento I: peque\u00f1as empresas de entre 10 y 49 empleados. 4.000 \u20ac<\/li>\n\n\n\n<li>Segmento II: peque\u00f1as empresas o microempresas de entre 3 y 9 empleados. 2.000 \u20ac<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-font-awesome-icons-392053fd\" class=\"wp-block-themeisle-blocks-font-awesome-icons\"><span class=\"wp-block-themeisle-blocks-font-awesome-icons-container\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1800 1800\"><path d=\"M1094.819,1135.051l-108.863-17.528c-9.449-34.07-22.999-66.744-40.445-97.562l64.601-89.408 c8.963-12.402,7.593-29.477-3.227-40.295l-97.074-97.083c-10.828-10.832-27.9-12.188-40.297-3.227l-89.409,64.601 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l-61.069-84.525l59.535-59.536l84.525,61.076c10.321,7.458,24.147,7.888,34.909,1.083c36.073-22.806,75.398-39.108,116.882-48.457 c12.424-2.801,21.895-12.88,23.921-25.452l16.576-102.911h84.204l16.576,102.915c2.027,12.571,11.498,22.651,23.917,25.451 c41.502,9.354,80.82,25.656,116.878,48.453c10.767,6.805,24.59,6.375,34.913-1.083l84.53-61.076l59.53,59.536l-61.073,84.53 c-7.458,10.323-7.889,24.146-1.083,34.913c22.799,36.054,39.101,75.376,48.459,116.878c2.8,12.424,12.876,21.895,25.447,23.921 l102.915,16.571V1276.58z\"><\/path><path d=\"M565.583,928.422c-168.759,0-306.052,137.293-306.052,306.052s137.293,306.053,306.052,306.053  c168.763,0,306.061-137.294,306.061-306.053S734.346,928.422,565.583,928.422z M565.583,1478.187  c-134.384,0-243.713-109.328-243.713-243.713s109.329-243.713,243.713-243.713c134.389,0,243.722,109.328,243.722,243.713  S699.972,1478.187,565.583,1478.187z\"><\/path><path d=\"M1767.072,581.748l-74.516-50.033c4.279-27.761,5.383-55.804,3.291-83.786l78.155-44.071 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c37.927,102.701,136.95,171.707,246.409,171.716c0.009,0,0.009,0,0.018,0c31.014,0,61.617-5.492,90.952-16.329 c135.854-50.172,205.568-201.52,155.396-337.375C1532.951,281.727,1433.928,212.717,1324.474,212.717z M1393.896,663.338 c-22.402,8.275-45.736,12.467-69.357,12.467c0,0-0.009,0-0.014,0c-83.477-0.004-159.005-52.638-187.936-130.971 c-38.266-103.619,14.898-219.048,118.514-257.311c22.398-8.275,45.736-12.467,69.37-12.467 c83.478,0,159.001,52.638,187.936,130.979C1550.672,509.646,1497.503,625.071,1393.896,663.338z\"><\/path><\/svg><\/span><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Gesti\u00f3n de procesos.<\/h2>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-14ffe9d5\" class=\"wp-block-themeisle-blocks-advanced-columns has-2-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-collapsedRows-layout has-vertical-unset has-light-bg\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-c72150ee\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<h3 class=\"wp-block-heading\">Objetivo:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Digitalizar y\/o automatizar procesos de negocio relacionados con los aspectos operativos o productivos de las empresas beneficiarias.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Importe de la ayuda:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segmento I: peque\u00f1as empresas de entre 10 y 49 empleados. 6.000 \u20ac (10 usuarios)<\/li>\n\n\n\n<li>Segmento II: peque\u00f1as empresas o microempresas de entre 3 y 9 empleados. 2.000 \u20ac (3 usuarios)<\/li>\n\n\n\n<li>Segmento III: peque\u00f1as empresas o microempresas de entre 0 y 2 empleados. 500 \u20ac (1 usuario)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Funcionalidades y servicios:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Esta soluci\u00f3n incluye un n\u00famero de horas destinadas a la parametrizaci\u00f3n para la definici\u00f3n de las particularidades de los procesos de comercializaci\u00f3n, as\u00ed como para la carga de datos. Estas horas se determinan, para cada uno de los segmentos de empresas definidos en el Art\u00edculo 8.2, de la siguiente forma:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segmento I (10-menos de 50 empleados): 60 horas de parametrizaci\u00f3n.<br>Segmento II (3-menos de 10 empleados): 45 horas de parametrizaci\u00f3n.<br>Segmento III (0-menos de 3 empleados): 45 horas de parametrizaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este proceso es esencial para la posterior implantaci\u00f3n y despliegue de la soluci\u00f3n de digitalizaci\u00f3n que proporcionar\u00e1, como m\u00ednimo, las funcionalidades y servicios que se detallan a continuaci\u00f3n:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digitalizaci\u00f3n y\/o automatizaci\u00f3n de procesos y flujos de trabajo: la soluci\u00f3n deber\u00e1 permitir la digitalizaci\u00f3n y\/o automatizaci\u00f3n de procesos tales como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contabilidad\/finanzas: cuentas por cobrar\/por pagar, gesti\u00f3n de activos y generaci\u00f3n de cierres y balances, etc.<\/li>\n\n\n\n<li>Facturaci\u00f3n: automatizaci\u00f3n de los procesos de facturaci\u00f3n con la generaci\u00f3n de presupuestos, albaranes y facturas.<\/li>\n\n\n\n<li>Proyectos: control de presupuestos, costes, estimaciones, optimizaci\u00f3n de los recursos, etc.<\/li>\n\n\n\n<li>Inventario: previsi\u00f3n, niveles de stock, env\u00edos, distribuciones, devoluciones y cancelaciones, etc.<\/li>\n\n\n\n<li>Compras y pagos: gesti\u00f3n de pedidos de compra y proveedores.<\/li>\n\n\n\n<li>Recursos humanos: gesti\u00f3n de los recursos humanos, n\u00f3minas, etc.<\/li>\n\n\n\n<li>Log\u00edstica: gesti\u00f3n de flotas y rutas, entre otras.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Integraci\u00f3n con diversas plataformas: la soluci\u00f3n deber\u00e1 disponer de APIs o Web Services para su integraci\u00f3n con otras herramientas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Actualizable: la soluci\u00f3n deber\u00e1 ser actualizable con nuevas versiones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Escalable: la soluci\u00f3n deber\u00e1 poder adaptarse a los posibles crecimientos o cambios en la estructura empresarial de la pyme.<\/p>\n<\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-column-57c90cf5\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<h3 class=\"wp-block-heading\">Soluci\u00f3n:<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Integraci\u00f3n de sistemas de gesti\u00f3n con el ecommerce.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Integraciones de ERP y CRM de la empresa as\u00ed como otras plataformas con la tienda online del negocio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rango de precios:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segmento I: de 15.000\u20ac a 25.000\u20ac<\/li>\n\n\n\n<li>Segmento II: de 3.000\u20ac a 15.000\u20ac<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Segmentos:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segmento I: peque\u00f1as empresas de entre 10 y 49 empleados. 6.000 \u20ac<\/li>\n\n\n\n<li>Segmento II: peque\u00f1as empresas o microempresas de entre 3 y 9 empleados. 2.000 \u20ac<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-font-awesome-icons-3403f9b5\" class=\"wp-block-themeisle-blocks-font-awesome-icons\"><span class=\"wp-block-themeisle-blocks-font-awesome-icons-container\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1800 1800\"><path d=\"M1720.335,5.563H85.245c-43.937,0-79.679,35.739-79.679,79.667v1635.1c0,43.928,35.743,79.67,79.679,79.67 h1635.09c43.927,0,79.665-35.742,79.665-79.67V85.23C1800,41.302,1764.262,5.563,1720.335,5.563z M85.245,68.575h1635.09 c9.182,0,16.653,7.473,16.653,16.655v195.532H68.578V85.23C68.578,76.048,76.055,68.575,85.245,68.575z M1720.335,1736.988H85.245 c-9.19,0-16.667-7.472-16.667-16.658V343.774h1668.41V1720.33C1736.988,1729.517,1729.517,1736.988,1720.335,1736.988z\"><\/path><path d=\"M1518.679,1150.928H333.948c-47.154,0-85.517,38.363-85.517,85.517v315.061 c0,47.152,38.363,85.516,85.517,85.516h1184.73c47.154,0,85.518-38.363,85.518-85.516v-315.061 C1604.196,1189.291,1565.833,1150.928,1518.679,1150.928z M1541.184,1551.505c0,12.403-10.096,22.504-22.505,22.504H333.948 c-12.409,0-22.504-10.101-22.504-22.504v-315.061c0-12.412,10.096-22.505,22.504-22.505h1184.73 c12.409,0,22.505,10.093,22.505,22.505V1551.505z\"><\/path><path d=\"M333.948,913.886h305.565c47.153,0,85.517-38.365,85.517-85.519V522.802 c0-47.154-38.363-85.516-85.517-85.516H333.948c-47.154,0-85.517,38.362-85.517,85.516v305.565 C248.432,875.521,286.794,913.886,333.948,913.886z M311.444,522.802c0-12.408,10.096-22.504,22.504-22.504h305.565 c12.408,0,22.505,10.096,22.505,22.504v305.565c0,12.408-10.097,22.505-22.505,22.505H333.948 c-12.409,0-22.504-10.097-22.504-22.505V522.802z\"><\/path><path d=\"M1572.689,996.396H279.938c-17.401,0-31.506,14.108-31.506,31.505c0,17.406,14.105,31.507,31.506,31.507 h1292.751c17.401,0,31.507-14.101,31.507-31.507C1604.196,1010.505,1590.091,996.396,1572.689,996.396z\"><\/path><path d=\"M1572.689,832.116H858.558c-17.402,0-31.507,14.105-31.507,31.507c0,17.401,14.105,31.505,31.507,31.505 h714.132c17.401,0,31.507-14.104,31.507-31.505C1604.196,846.222,1590.091,832.116,1572.689,832.116z\"><\/path><path d=\"M1572.689,643.081H858.558c-17.402,0-31.507,14.105-31.507,31.506c0,17.401,14.105,31.505,31.507,31.505 h714.132c17.401,0,31.507-14.104,31.507-31.505C1604.196,657.186,1590.091,643.081,1572.689,643.081z\"><\/path><path d=\"M1572.689,454.044H858.558c-17.402,0-31.507,14.105-31.507,31.507c0,17.401,14.105,31.505,31.507,31.505 h714.132c17.401,0,31.507-14.104,31.507-31.505C1604.196,468.15,1590.091,454.044,1572.689,454.044z\"><\/path><circle cx=\"204.913\" cy=\"171.616\" r=\"50.635\"><\/circle><circle cx=\"364.694\" cy=\"171.616\" r=\"50.635\"><\/circle><circle cx=\"524.474\" cy=\"171.616\" r=\"50.635\"><\/circle><\/svg><\/span><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Sitio Web y presencia en Internet.<\/h2>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-6fa7ce96\" class=\"wp-block-themeisle-blocks-advanced-columns has-2-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-collapsedRows-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-56396cc5\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<h3 class=\"wp-block-heading\">Objetivo:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Expansi\u00f3n de la presencia en internet de la pyme mediante la creaci\u00f3n de una p\u00e1gina web y\/o la prestaci\u00f3n de servicios que proporcionen posicionamiento b\u00e1sico en internet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Importe de la ayuda:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segmento I: peque\u00f1as empresas de entre 10 y 49 empleados. 2.000 \u20ac<\/li>\n\n\n\n<li>Segmento II: peque\u00f1as empresas o microempresas de entre 3 y 9 empleados. 2.000 \u20ac<\/li>\n\n\n\n<li>Segmento III: peque\u00f1as empresas o microempresas de entre 0 y 2 empleados. 2.000 \u20ac<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Funcionalidades y servicios:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dominio<\/strong>: alta de nuevo dominio para la pyme beneficiaria durante un plazo m\u00ednimo de doce meses. La titularidad del dominio ser\u00e1 en su totalidad de la pyme.<\/li>\n\n\n\n<li><strong>Hosting<\/strong>: alojamiento de la p\u00e1gina web desarrollada durante un plazo m\u00ednimo de doce meses.<\/li>\n\n\n\n<li><strong>Dise\u00f1o de la p\u00e1gina web<\/strong>: estructura web con un m\u00ednimo de 3 p\u00e1ginas o apartados. Se consideran p\u00e1ginas o apartados de una web, elementos tales como: p\u00e1gina de inicio (Landing Page), presentaci\u00f3n de la empresa, formulario de contacto, descripci\u00f3n de productos, datos de contacto, mapa del sitio (sitemap), etc.<\/li>\n\n\n\n<li><strong>Web responsive<\/strong>: las p\u00e1ginas web dise\u00f1adas deben adaptarse para ser funcionales en todo tipo de dispositivos.<\/li>\n\n\n\n<li><strong>Accesibilidad<\/strong>: el dise\u00f1o debe cumplir con criterios de conformidad de nivel AA de las Pautas WCAG-2.1.<\/li>\n\n\n\n<li><strong>Autogestionable<\/strong>: se deber\u00e1 proveer una plataforma de gesti\u00f3n de contenidos para el beneficiario, de manera que sea aut\u00f3nomo a la hora de modificar el contenido de sus p\u00e1ginas web, sin la necesidad de recurrir al soporte de la empresa proveedora.<\/li>\n\n\n\n<li><strong>Posicionamiento b\u00e1sico en internet<\/strong>: Posicionamiento de la informaci\u00f3n b\u00e1sica del negocio, contacto y perfil de la empresa en los principales sites, redes de negocio o directorios de empresas y profesionales.<\/li>\n\n\n\n<li><strong>Optimizaci\u00f3n de la presencia en buscadores (SEO b\u00e1sico)<\/strong>: An\u00e1lisis de palabras clave, SEO On-Page de 2 p\u00e1ginas o apartados, indexaci\u00f3n y jerarquizaci\u00f3n del contenido.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-column-fdb08d3a\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<h3 class=\"wp-block-heading\">Soluci\u00f3n:<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Dise\u00f1o y desarrollo de sitios web corporativos.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Reserva de Dominio, gesti\u00f3n de Hosting, Dise\u00f1o, Desarrollo Web y SEO sobre plataforma WordPress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rango de precios:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segmento I: de 15.000\u20ac a 25.000\u20ac<\/li>\n\n\n\n<li>Segmento II: de 3.000\u20ac a 15.000\u20ac<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Segmentos:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segmento I: peque\u00f1as empresas de entre 10 y 49 empleados. 2.000 \u20ac<\/li>\n\n\n\n<li>Segmento II: peque\u00f1as empresas o microempresas de entre 3 y 9 empleados. 2.000 \u20ac<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-4b2e58e0\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset has-light-bg\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-a5bb5c2f\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-advanced-columns-9493e1fa\" class=\"wp-block-themeisle-blocks-advanced-columns has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-bb0ca4f9\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-advanced-columns-7e8d1449\" class=\"wp-block-themeisle-blocks-advanced-columns has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-1f8839ba\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-b2c7f2cc\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-b2c7f2cc\">\u00bfNo sabes si puedes solicitar la subvenci\u00f3n del KIT DIGITAL?<\/h2>\n\n\n\n<h3 id=\"wp-block-themeisle-blocks-advanced-heading-bc52b3be\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-bc52b3be\">Cont\u00e1ctanos para conversar.<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/orienteed.com\/contacto\/\">CONTACTAR AQU\u00cd<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-75a57570\" class=\"wp-block-themeisle-blocks-advanced-columns has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset has-light-bg\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-f355c9ba\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<h3 class=\"wp-block-heading has-text-align-center has-neve-link-color-color has-text-color\">Ejes del Plan de Digitalizaci\u00f3n de Pymes 2021-2025<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El plan est\u00e1 vertebrado en cinco ejes principales, cada uno de ellos con un objetivo diferenciador y una aportaci\u00f3n econ\u00f3mica independiente.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Eje 1: Digitalizaci\u00f3n de las Pymes<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Cantidad destinada: 3.106,6 M \u20ac<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El objetivo de el primer eje es ayudar a las empresas a incorporar a las TIC en sus sistemas a trav\u00e9s de diferentes programas (Digital Toolkit, Bonos de conectividad Pyme, Protege tu empresa y Acelera Pyme).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Programas Eje 1:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Programa Digital Toolkit: Compuesto por paquetes b\u00e1sicos de digitalizaci\u00f3n con el objetivo de impulsar la implantaci\u00f3n del comercio electr\u00f3nico, la digitalizaci\u00f3n de las relaciones con la Administraci\u00f3n y con los clientes, el desarrollo de procesos internos sin papeles, la implantaci\u00f3n de la factura electr\u00f3nica, o acciones de marketing digital.<\/li>\n\n\n\n<li>Programa Bonos de Conectividad PYME: Estas ayudas tendr\u00e1n por objetivo que las empresas puedan disponer de conexi\u00f3n a internet para poder incorporar los paquetes b\u00e1sicos de digitalizaci\u00f3n y aumentar la productividad mediante el trabajo a distancia, la comunicaci\u00f3n con clientes y proveedores y la incorporaci\u00f3n de las nuevas tecnolog\u00edas.<\/li>\n\n\n\n<li>Programa Protege tu Empresa: El objetivo de este programa es ofrecer un conjunto de acciones de sensibilizaci\u00f3n, concienciaci\u00f3n, educaci\u00f3n y formaci\u00f3n en ciberseguridad dirigido espec\u00edficamente a PYMEs y micro-empresas.<\/li>\n\n\n\n<li>Programa Acelera PYME: Pone a disposici\u00f3n de las PYMES diferentes mecanismos de apoyo para su digitalizaci\u00f3n a trav\u00e9s de una red de oficinas, contenidos, o seminarios.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Eje 2: La gesti\u00f3n del cambio<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Cantidad destinada:&nbsp; 656 M \u20ac<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El eje de apoyo a la gesti\u00f3n del cambio buscar\u00e1 proporcionar una formaci\u00f3n en profundidad a las empresas. As\u00ed, se pondr\u00e1 en marcha un programa de formaci\u00f3n de directivos. Tambi\u00e9n se formar\u00e1 a expertos en transformaci\u00f3n digital y se llevar\u00e1 a cabo un programa de agentes del cambio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Programas Eje 2:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Programa de Formacio\u0301n de directiv@s: Busca promover la formaci\u00f3n directiva en la gesti\u00f3n digital de la empresa (comercio electr\u00f3nico, sistemas de planificaci\u00f3n de recursos (ERP) y de gesti\u00f3n de clientes (CRM), automatizaci\u00f3n de procesos, marketing, posicionamiento digital, etc) con el fin de mejorar la productividad de las PYMEs y sus posibilidades de crecimiento e internacionalizaci\u00f3n.<\/li>\n\n\n\n<li>Formacio\u0301n para Expertos en Transformacio\u0301n Digital de las PYMEs: Formaci\u00f3n de j\u00f3venes Expertos en digitalizaci\u00f3n de las PYMEs.<\/li>\n\n\n\n<li>Programa de Agentes del Cambio: Tiene como objetivo financiar la incorporaci\u00f3n de profesionales en transformaci\u00f3n digital en las PYMEs para desarrollar su plan de digitalizaci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Eje 3: La innovaci\u00f3n y emprendimiento<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Cantidad destinada: 439 M \u20ac<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este apartado las ayudas estar\u00e1n centradas hacia acciones en innovaci\u00f3n disruptiva y emprendimiento digital. \u00c9stas se gestionar\u00e1n a trav\u00e9s de cuatro programas diferentes. El objetivo es brindar apoyo a las agrupaciones empresariales innovadoras. Del mismo modo se apoyar\u00e1 a los centros de innovaci\u00f3n digital y al emprendimiento digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Programas Eje 3:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Programa de Innovacio\u0301n Disruptiva para la Transformacio\u0301n Digital en las Pymes: Tiene como objetivo el redise\u00f1o de procesos y el desarrollo de nuevos productos, servicios y modelos de negocio basados en el uso intensivo de datos y la adopci\u00f3n de tecnolog\u00edas clave para la digitalizaci\u00f3n, como son cloud, big data, inteligencia artificial, blockchain, entre otras, para su aplicaci\u00f3n en los distintos sectores productivos.<\/li>\n\n\n\n<li>Programa de Apoyo a las Agrupaciones Empresariales Innovadoras: Apoyo a las estrategias de innovaci\u00f3n y competitividad empresarial desarrolladas por colectivos o \u201cclusters\u201d de empresas en materia de digitalizaci\u00f3n.<\/li>\n\n\n\n<li>Programa de Apoyo a los Centros de Innovacio\u0301n Digital (DIH): Apoyo al desarrollo de centros de innovaci\u00f3n digital que funcionen como \u201cventanillas \u00fanicas\u201d a trav\u00e9s de las cuales las PYMEs puedan acceder a la informaci\u00f3n, los servicios, y las instalaciones que precisan para abordar con \u00e9xito sus procesos de transformaci\u00f3n digital.<\/li>\n\n\n\n<li>Programas de Apoyo al Emprendimiento Digital: B\u00fasqueda del impulso del emprendimiento digital a trav\u00e9s de diferentes medidas.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Eje 4: El apoyo a la digitalizaci\u00f3n sectorial.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Cantidad destinada: 442,59 M \u20ac<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El cuarto eje se centrar\u00e1 en apoyar a la digitalizaci\u00f3n por sectores. En este punto los programas a desarrollar se enfocar\u00e1n en las necesidades de cada sector:&nbsp; comercio, industria, turismo, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Programas Eje 4<\/em>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Programas Activa Industria: Tienen como objetivo la digitalizaci\u00f3n de la industria, en especial las PYMEs industriales a trav\u00e9s de diferentes herramientas.<\/li>\n\n\n\n<li>Programas de Turismo Digital: Tiene como objetivo la transformaci\u00f3n digital del sector apostando por una innovaci\u00f3n disruptiva en los procesos y en el desarrollo de nuevos productos y servicios digitales.<\/li>\n\n\n\n<li>Programas de Digitalizacio\u0301n del Comercio: Digitalizaci\u00f3n del sector del comercio minorista y de distribuci\u00f3n comercial, as\u00ed como de su internacionalizaci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Eje 5: Coordinacio\u0301n, eficiencias y reforma<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">El objetivo de este eje es colaborar con las Pymes en que \u00e9stas cuenten con asesoramiento profesional en sus planes de digitalizaci\u00f3n con el objetivo de crar un sistema de certificaci\u00f3n de su grado de madurez digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Programas Eje 5:<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Red Integrada de Capacidades de Apoyo a las PYMEs:&nbsp; Creaci\u00f3n de una red robusta de centros de apoyo que les puedan proporcionar servicios de asesoramiento, formaci\u00f3n y transferencia de conocimiento.<\/li>\n\n\n\n<li>Sello PYME Digital: Desarrollar y promover un esquema de acreditaci\u00f3n y certificaci\u00f3n de la madurez digital de las PYMEs que sirva de sello para reconocer y poner en valor la excelencia empresarial y las inversiones realizadas en la transformaci\u00f3n digital.<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-19c4f9b1\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-a9d69a87\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-advanced-columns-fd981a0c\" class=\"wp-block-themeisle-blocks-advanced-columns has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-5328315d\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-advanced-columns-c17e23d0\" class=\"wp-block-themeisle-blocks-advanced-columns has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-6110503b\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-7379c5ef\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-7379c5ef\">Comienza el proceso de digitalizaci\u00f3n y desarrolla tu e-commerce con nuestra empresa.<\/h2>\n\n\n\n<h3 id=\"wp-block-themeisle-blocks-advanced-heading-d426712f\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-d426712f\">Cont\u00e1ctanos para conversar.<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/orienteed.com\/contacto\/\">CONTACTAR AQU\u00cd<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<style>\n.saboxplugin-wrap { display: none; }\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Desciframos las claves del Plan de Digitalizaci\u00f3n de Pymes 2021-2025, elaborado para promover la digitalizaci\u00f3n de las peque\u00f1as y medianas 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