{"id":280,"date":"2020-10-06T00:00:00","date_gmt":"2020-10-05T22:00:00","guid":{"rendered":"https:\/\/orienteed.com\/\/optimizar-canal-distribuci%c3%b3n-ecommerce\/"},"modified":"2024-09-16T16:39:49","modified_gmt":"2024-09-16T14:39:49","slug":"optimizar-canal-distribuci%c3%b3n-ecommerce","status":"publish","type":"post","link":"https:\/\/orienteed.com\/es\/optimizar-canal-distribuci%c3%b3n-ecommerce\/","title":{"rendered":"\u00bfC\u00f3mo mejorar tu canal de distribuci\u00f3n a trav\u00e9s de una tienda online B2B?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Canal de distribuci\u00f3n.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para muchos fabricantes, el comercio electr\u00f3nico parece estar todav\u00eda lejos, pero el tiempo demuestra que esta evoluci\u00f3n no se puede evitar en absoluto. Los mismos distribuidores est\u00e1n exigiendo vender sus productos en l\u00ednea, y muchos ya trabajan con sus propias implementaciones ecommerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por nuestra experiencia desarrollando <a title=\"Transformaci\u00f3n digital en el mundo B2B: Pladur, un caso de \u00e9xito\" href=\"https:\/\/orienteed.com\/\/transformacion-digital-en-el-mundo-b2b-pladur-un-caso-de-exito\/\">plataformas ecommerce B2B<\/a> creemos firmemente que un fabricante puede y debe brindar a sus distribuidores la posibilidad de vender online con una plataforma unificada de la marca, principalmente por las siguientes razones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La marca puede guiar mejor todo el proceso de venta (hasta llegar a los consumidores finales).<\/li>\n\n\n\n<li>El marketing, las promociones, el cat\u00e1logo, el servicio al cliente, la inteligencia empresarial, la anal\u00edtica y el seguimiento pueden estar totalmente centralizados.<\/li>\n\n\n\n<li>Los distribuidores se pueden beneficiar de la imagen y el potencial de la marca pero definiendo sus propios precios, inventario y gastos de env\u00edo.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El resultado es una experiencia de usuario fant\u00e1stica en el ecosistema de una marca integrada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nuestra soluci\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Creamos una soluci\u00f3n a medida para que los fabricantes puedan aportar valor a su cadena de distribuci\u00f3n. Nuestra soluci\u00f3n ofrece las siguientes caracter\u00edsticas principales:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Basada en una plataforma l\u00edder en el m\u00f3delo B2B: \u00a0<a href=\"https:\/\/www.hcltechsw.com\/products\/commerce\" target=\"_blank\" rel=\"noopener\" title=\"HCL Commerce\">HCL Commerce.<\/a><\/li>\n\n\n\n<li>Infraestructura el\u00e1stica y escalable desplegada en\u00a0<a href=\"https:\/\/aws.amazon.com\/\" target=\"_blank\" rel=\"noopener\" title=\"AWS\">AWS.<\/a><\/li>\n\n\n\n<li>Modelo Managed host<em>\u00a0<\/em>(\u00a1los datos pertenecen al cliente!).<\/li>\n\n\n\n<li>Headless y con un interfaz de usuario mobile first.<\/li>\n\n\n\n<li>El territorio de inter\u00e9s (puede ser una Regi\u00f3n, una Naci\u00f3n o incluso un Continente) puede estar dividido en diferentes \u00e1reas geogr\u00e1ficas (cada una asignada a un distribuidor espec\u00edfico).<\/li>\n\n\n\n<li>El cat\u00e1logo, las promociones, las campa\u00f1as de marketing est\u00e1n totalmente centralizados y controlados por la marca.<\/li>\n\n\n\n<li>El business intelligence, monitoring y reporting tambi\u00e9n est\u00e1n centralizados, y desarrollados con la tecnolog\u00eda m\u00e1s puntera: <a href=\"https:\/\/www.elastic.co\/elastic-stack\" target=\"_blank\" rel=\"noopener\" title=\"ElasticSearch, LogStach and Kibana\">ElasticSearch, LogStach and Kibana.<\/a><\/li>\n\n\n\n<li>Los distribuidores proporcionan precios, inventario y gastos de env\u00edo, recibiendo los pedidos tan pronto como se colocan en su \u00e1rea espec\u00edfica de inter\u00e9s.<\/li>\n\n\n\n<li>Integraci\u00f3n nativa con RedSys.<\/li>\n\n\n\n<li>Pago optimizado en dos pasos.<\/li>\n\n\n\n<li>Posibilidad de comprar productos agotados.<\/li>\n\n\n\n<li>Integraci\u00f3n con m\u00faltiples ERP.<\/li>\n\n\n\n<li>Uso de miles de listas de precios diferentes (para cada distribuidor).<\/li>\n\n\n\n<li>Conversi\u00f3n de unidad de ventas (paquete, palet, pista).<\/li>\n\n\n\n<li>Optimizaci\u00f3n SEO (can\u00f3nicos, slugs, contenidos, palabras clave).<\/li>\n\n\n\n<li>P\u00e1ginas de productos din\u00e1micas basadas en las necesidades de los distribuidores.<\/li>\n\n\n\n<li>Integraci\u00f3n con CDN y repositorios de contenido est\u00e1tico.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Todas las caracter\u00edsticas t\u00edpicas de un B2B (pedidos guardados y peri\u00f3dicos, listas de solicitudes, organizaciones de autoservicio, etc.) presentadas con una experiencia de usuario B2C, en una plataforma hecha para fabricantes.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Proyecto B2B para fabricante de placas de yeso<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En nuestro \u00faltimo proyecto B2B desarrollado para un fabricante de placas de yeso, nuestro equipo ha logrado meter al fabricante, el distribuidor y el cliente final en la misma plataforma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gracias a este modelo, tanto un cliente particular, como un profesional instalador podr\u00e1 adquirir online cualquier producto del cat\u00e1logo Pladur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/g2e73In97NU\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si quieres conocer m\u00e1s informaci\u00f3n sobre nuestro \u00faltimo desarrollo B2B o sobre otros proyectos, no dudes en escribirnos a: <a title=\"Orienteed\" href=\"mailto:info@orienteed.com\" target=\"_blank\" rel=\"noopener\">info@orienteed.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Canal de distribuci\u00f3n. Para muchos fabricantes, el comercio electr\u00f3nico parece estar todav\u00eda lejos, pero el tiempo demuestra que esta evoluci\u00f3n no se puede evitar en absoluto. Los mismos distribuidores est\u00e1n exigiendo vender sus productos en l\u00ednea, y muchos ya trabajan con sus propias implementaciones ecommerce. Por nuestra experiencia desarrollando plataformas ecommerce B2B creemos firmemente que&hellip;&nbsp;<a href=\"https:\/\/orienteed.com\/es\/optimizar-canal-distribuci%c3%b3n-ecommerce\/\" rel=\"bookmark\">Leer m\u00e1s &raquo;<span class=\"screen-reader-text\">\u00bfC\u00f3mo mejorar tu canal de distribuci\u00f3n a trav\u00e9s de una tienda online B2B?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[155],"tags":[58,75,76,74],"class_list":["post-280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2bstore","tag-b2b2c","tag-distribution","tag-distribution-channel","tag-manufacturer"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Ahora muchos fabricantes se enfrentan a un gran desaf\u00edo: c\u00f3mo controlar y optimizar su canal de distribuci\u00f3n. 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La respuesta est\u00e1 en el comercio electr\u00f3nico.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/orienteed.com\/es\/optimizar-canal-distribuci%c3%b3n-ecommerce\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/orienteed.com\/wp-content\/uploads\/2020\/10\/distribution-channel-ecommerce.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/orienteed.com\/wp-content\/uploads\/2020\/10\/distribution-channel-ecommerce.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t\t<meta property=\"og:image:height\" content=\"506\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2020-10-05T22:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-09-16T14:39:49+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61555846676066\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@orienteed\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Mejora tu canal de distribuci\u00f3n a trav\u00e9s de un ecommerce B2B\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Ahora muchos fabricantes se enfrentan a un gran desaf\u00edo: c\u00f3mo controlar y optimizar su canal de distribuci\u00f3n. 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