{"id":274,"date":"2020-07-29T00:00:00","date_gmt":"2020-07-28T22:00:00","guid":{"rendered":"https:\/\/orienteed.com\/\/como-mejorar-ecommerce\/"},"modified":"2024-09-19T16:28:03","modified_gmt":"2024-09-19T14:28:03","slug":"como-mejorar-ecommerce","status":"publish","type":"post","link":"https:\/\/orienteed.com\/es\/como-mejorar-ecommerce\/","title":{"rendered":"\u00bfC\u00f3mo puedo mejorar mi ecommerce?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sin embargo, una primera mirada puede hacerse sin entrar en los \u00f3rganos vitales de la plataforma de comercio electr\u00f3nico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En Orienteed estamos acostumbrados a hacer una auditor\u00eda inicial que puede proporcionar una clara visi\u00f3n general de los componentes que deben ser mejorados para impulsar la tasa de conversi\u00f3n de tu <a href=\"https:\/\/orienteed.com\/\/negocio-b2b2c-implementar\/\" title=\"Negocio B2B2C: elementos esenciales para implementar el modelo en tu empresa\">negocio online<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Siempre consideramos los siguientes puntos:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Customer_experience\" target=\"_blank\" rel=\"noopener\" title=\"\">La experiencia del cliente<\/a><\/li>\n\n\n\n<li>Las mejores pr\u00e1cticas<\/li>\n\n\n\n<li>Actuaci\u00f3n<\/li>\n\n\n\n<li>Arquitectura<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">1. Customer Experience<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Evaluaci\u00f3n de la navigaci\u00f3n, registro, mi cuenta y checkout como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Guest y usuario registrado<\/li>\n\n\n\n<li>Multi-browser<\/li>\n\n\n\n<li>Multi-device<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. Best Practices<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rendimiento, Accesibilidad, SEO y Mejores Pr\u00e1cticas para:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Home Page<\/li>\n\n\n\n<li>PLP<\/li>\n\n\n\n<li>PDP<\/li>\n\n\n\n<li>P\u00e1gina de registro<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. Performance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Verificaci\u00f3n del rendimiento sint\u00e9tico y validaci\u00f3n humana para:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Home page<\/li>\n\n\n\n<li>PLP<\/li>\n\n\n\n<li>PDP<\/li>\n\n\n\n<li>P\u00e1gina de registro<\/li>\n\n\n\n<li>Add to cart<\/li>\n\n\n\n<li>Checkout<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. Arquitectura<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An\u00e1lisis y evaluaci\u00f3n de la Arquitectura:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CDN y seguridad<\/li>\n\n\n\n<li>Cloud and hosting<\/li>\n\n\n\n<li>Patr\u00f3n de arquitectura<\/li>\n\n\n\n<li>Plataforma ecommerce<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00daltimamente tuvimos la oportunidad de auditar diferentes marcas de una empresa multinacional. Descubrimos cosas interesantes y le dimos a la compa\u00f1\u00eda mucha retroalimentaci\u00f3n para los puntos cr\u00edticos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un ejemplo de los resultados:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfSientes que falta algo en tu web de ecommerce? \u00bfEst\u00e1s perdiendo ventas o eventualmente tu tasa de conversi\u00f3n no es tan buena? No pierdas tiempo, <a href=\"mailto:hello@orienteed.com\" target=\"_blank\" rel=\"noopener\" title=\"\">cont\u00e1ctanos aqu\u00ed<\/a>. Haremos una auditor\u00eda personalizada para tu negocio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sin embargo, una primera mirada puede hacerse sin entrar en los \u00f3rganos vitales de la plataforma de comercio electr\u00f3nico. En Orienteed estamos acostumbrados a hacer una auditor\u00eda inicial que puede proporcionar una clara visi\u00f3n general de los componentes que deben ser mejorados para impulsar la tasa de conversi\u00f3n de tu negocio online. Siempre consideramos los&hellip;&nbsp;<a href=\"https:\/\/orienteed.com\/es\/como-mejorar-ecommerce\/\" rel=\"bookmark\">Leer m\u00e1s &raquo;<span class=\"screen-reader-text\">\u00bfC\u00f3mo puedo mejorar mi ecommerce?<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[153],"tags":[63,7,6,8,37],"class_list":["post-274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-control-calidad","tag-auditoria-ecommerce","tag-b2b","tag-b2c","tag-ecommerce","tag-servicios"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Para mejorar un ecommerce primero es recomendable realizar una auditor\u00eda del mismo para hacer visible todas las oportunidades de mejora que puedan existir.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Francesco Schettini\"\/>\n\t<meta name=\"google-site-verification\" content=\"google-site-verification=OP49dSEB6tiqv44IxGOKRY9c8TyzfbjxeYPNhyxhcs8\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/orienteed.com\/es\/como-mejorar-ecommerce\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Orienteed \u2022 We transform technology into exceptional experiences.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u00bfC\u00f3mo puedo mejorar mi ecommerce? 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