{"id":269,"date":"2020-06-09T00:00:00","date_gmt":"2020-06-08T22:00:00","guid":{"rendered":"https:\/\/orienteed.com\/\/que-es-una-consultora-e-commerce-y-que-puede-hacer-por-tu-negocio\/"},"modified":"2024-09-19T16:39:55","modified_gmt":"2024-09-19T14:39:55","slug":"que-es-una-consultora-e-commerce-y-que-puede-hacer-por-tu-negocio","status":"publish","type":"post","link":"https:\/\/orienteed.com\/es\/que-es-una-consultora-e-commerce-y-que-puede-hacer-por-tu-negocio\/","title":{"rendered":"Qu\u00e9 es una consultora ecommerce y qu\u00e9 puede hacer por tu negocio"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Qu\u00e9 es una consultora ecommerce y qu\u00e9 puede hacer por tu negocio<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Porque sin ella, el sue\u00f1o de las ganancias puede convertirse f\u00e1cilmente en la pesadilla de las grandes p\u00e9rdidas. Sobre todo cuando nos referimos a ecommerce B2B (Business to business).<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Empecemos por el principio, \u00bfqu\u00e9 es un consult@r?<\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Atendamos a la definici\u00f3n de la <a href=\"https:\/\/dle.rae.es\/\" target=\"_blank\" rel=\"noopener\" title=\"\">RAE<\/a>.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Consultor\/a: Persona experta en una materia sobre la que asesora profesionalmente.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Ah\u00ed est\u00e1n las dos claves, su alta especializaci\u00f3n y la capacidad de ofrecer sus conocimientos a quien lo necesite. Y nosotros a\u00f1adimos, capaz de identificar problemas y dificultades y aportar soluciones, innovando y adapt\u00e1ndose constantemente a las necesidades de los negocios entre empresas.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u00bfCu\u00e1ndo necesita tu negocio una consultora ecommerce?<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">En el proceso de creaci\u00f3n y lanzamiento de la <a href=\"https:\/\/orienteed.com\/\/tienda-online-b2b-pladur-claves\/\" title=\"Tienda online Pladur: Claves de un proyecto B2B l\u00edder en el mercado\">tienda online<\/a>.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Una vez puesto en marcha, a veces el negocio falla y no sabes por qu\u00e9.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">En la mejora de los resultados y el aumento de ventas.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">En resumen, siempre, para que tu ecommerce sea, por supuesto, viable y aporte beneficios.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u00bfCu\u00e1les son los principales problemas que detectan las consultor\u00edas?<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Falta de visibilidad, escasa optimizaci\u00f3n, servicios y productos inadaptados a su p\u00fablico, falta de demanda, ausencia de diferenciaci\u00f3n y especializaci\u00f3n<\/span>. <span style=\"font-weight: 400;\">Seamos m\u00e1s concretos, \u00bfqu\u00e9 puede hacer la consultora por tu ecommerce?&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Con una propuesta de valor s\u00f3lida, sostenible y diferencial:<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Generar ventaja competitiva frente a los rivales.<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Defenderse de los competidores.<\/span><\/li>\n\n\n\n<li>Atraer al cliente ideal para ti.<\/li>\n\n\n\n<li>Fijar una pol\u00edtica de precios rentable a la vez que competitiva.<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Mantener los niveles de rentabilidad establecidos.<\/span><\/li>\n\n\n\n<li>Gestionar el crecimiento del proyecto.<\/li>\n\n\n\n<li>Crecer sin recurrir a los marketplaces.<\/li>\n\n\n\n<li>Negociar los costes de adquisici\u00f3n de clientes online.<\/li>\n\n\n\n<li>Detectar mercados y oportunidades de expansi\u00f3n.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-55202\" style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"DC94090D-5634-4757-86F6-4E01553484AA-300x199.jpeg\" src=\"\/\/images.ctfassets.net\/x4we65bqi45q\/4EbmiRbVmsxohrRRUtXkI\/ec52ab8c81d185154dc6ff271191f6f9\/DC94090D-5634-4757-86F6-4E01553484AA-300x199.jpeg\" alt=\"DC94090D-5634-4757-86F6-4E01553484AA-300x199.jpeg\" width=\"300\" height=\"199\"><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u00bfC\u00f3mo trabaja la consultora?&nbsp;<\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Recaba informaci\u00f3n para realizar una auditor\u00eda.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Analiza el negocio, cada una de sus \u00e1reas y su entorno.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Conoce al p\u00fablico objetivo para poder ofrecerle aquello que est\u00e1 buscando.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Trabaja las 4 \u00e1reas relacionadas con los 4 estadios del consumidor frente al proceso de venta. Descubrimiento, consideraci\u00f3n, conversi\u00f3n y fidelizaci\u00f3n.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Investiga a la competencia.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Toma decisiones desde la neutralidad e imparcialidad.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Tambi\u00e9n opina, aporta ideas, nuevos enfoques\u2026<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identifica oportunidades.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Se\u00f1ala a personas clave dentro de la empresa y a proveedores s\u00f3lidos.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Propone alternativas, estrategias y soluciones.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Gu\u00eda y acompa\u00f1a en el proceso de aplicaci\u00f3n y puesta en marcha de los planes de acci\u00f3n.<\/span><\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u00bfC\u00f3mo lo hace? \u00bfCon qu\u00e9 herramientas? \u00bfA trav\u00e9s de qu\u00e9 acciones?&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Aqu\u00ed algunos ejemplos<\/span>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Usabilidad y an\u00e1lisis de la arquitectura de la informaci\u00f3n.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">An\u00e1lisis del cat\u00e1logo de productos.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Monitorizaci\u00f3n de m\u00e9tricas e implementaci\u00f3n del control de objetivos de venta.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">An\u00e1lisis del tr\u00e1fico y el perfil de los usuarios del website.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">An\u00e1lisis SEO para el posicionamiento en buscadores.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Optimizaci\u00f3n de la conversi\u00f3n CRO.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Optimizaci\u00f3n del proceso de compra (formas de pago, medios de env\u00edo\u2026).<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Definici\u00f3n de los protocolos de servicio y atenci\u00f3n al cliente.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Revisi\u00f3n del marco jur\u00eddico y fiscal de la actividad online y el producto.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">An\u00e1lisis de precios y competidores del sector.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Propuestas de marketing online y offline.<\/span><\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">En resumen.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Una consultora ecommerce es imprescindible para sacar el m\u00e1ximo partido a tu p\u00e1gina web.&nbsp;<\/span><strong>Analizar, anticipar y reaccionar. &nbsp;<\/strong><span style=\"font-weight: 400;\">No se trata de decir c\u00f3mo hay que hacer las cosas, sino de acompa\u00f1ar en su implementaci\u00f3n.&nbsp;Pon una consultor\u00eda ecommerce al servicio de tu tienda online y:&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><em>Relanza tu negocio, incrementa tus ventas y aumenta tu visibilidad.&nbsp;<\/em><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Porque el tradicional prueba error y la acumulaci\u00f3n de fracasos para adquirir experiencia pueden provocar que sea demasiado tarde\u2026&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Si nos necesitas. \u00a1Aqu\u00ed estamos!&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u00e9 es una consultora ecommerce y qu\u00e9 puede hacer por tu negocio Porque sin ella, el sue\u00f1o de las ganancias puede convertirse f\u00e1cilmente en la pesadilla de las grandes p\u00e9rdidas. Sobre todo cuando nos referimos a ecommerce B2B (Business to business). Empecemos por el principio, \u00bfqu\u00e9 es un consult@r? Atendamos a la definici\u00f3n de la&hellip;&nbsp;<a href=\"https:\/\/orienteed.com\/es\/que-es-una-consultora-e-commerce-y-que-puede-hacer-por-tu-negocio\/\" rel=\"bookmark\">Leer m\u00e1s &raquo;<span class=\"screen-reader-text\">Qu\u00e9 es una consultora ecommerce y qu\u00e9 puede hacer por tu negocio<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[148],"tags":[61,8,17],"class_list":["post-269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desarrollo-ecommerce","tag-consultoria","tag-ecommerce","tag-transformacion-digital"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Un consultora ecommerce se caracteriza por su alta especializaci\u00f3n y 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