{"id":207,"date":"2020-03-26T00:00:00","date_gmt":"2020-03-25T23:00:00","guid":{"rendered":"https:\/\/orienteed.com\/\/?p=207"},"modified":"2024-09-25T15:56:15","modified_gmt":"2024-09-25T13:56:15","slug":"tendencias-ecommerce-para-2020","status":"publish","type":"post","link":"https:\/\/orienteed.com\/es\/tendencias-ecommerce-para-2020\/","title":{"rendered":"Tendencias ecommerce para 2020"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En el mundo ecommerce tambi\u00e9n sucede. Y estos podr\u00edan ser los puntos fundamentales a tener en cuenta para que 2020 no nos coja desprevenidos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. M\u00e1s compras con smartphone.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sobre todo en Espa\u00f1a, que es el pa\u00eds europeo que m\u00e1s busca en sus tel\u00e9fonos sus compras online, concretamente el 71,2%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Voice Commerce.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Han llegado para quedarse, cada vez en m\u00e1s hogares, con el paso de las semanas aumentar\u00e1 con ellos el n\u00famero de b\u00fasquedas de productos y tambi\u00e9n su capacidad de ayuda en la compra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Moda en auge y probadores virtuales.\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Son ya una realidad en uno de los sectores m\u00e1s pujantes de ecommerce, que contribuyen a mejorar <a href=\"https:\/\/www.valido.ai\/post\/ui-vs-ux-visual-testing\" target=\"_blank\" rel=\"noopener\" title=\"\">la experiencia usuario<\/a> y reducir uno de los grandes caballos de batalla, las devoluciones.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Asistentes virtuales y \u201cChat Bot\u201d.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pueden relegar a un segundo plano a los tradicionales canales de comunicaci\u00f3n directa con los clientes. Ellos ser\u00e1n los encargados de resolver con mayor agilidad y eficacia las dudas que surgen en los procesos de compra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Sostenibilidad.\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Embalajes sostenibles, reducci\u00f3n de emisiones de CO<sub>2<\/sub> causadas por el transporte y ofrecer productos adecuados al cliente para evitar devoluciones, as\u00ed contribuir\u00e1 el sector del comercio electr\u00f3nico a la conservaci\u00f3n del planeta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. WCAG. Web Content Accessibility Guidelines.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quiz\u00e1 muchos no lo incluyan como tendencia en 2020, pero para nosotros es un paso necesario que hay dar sin m\u00e1s esperas. <a href=\"https:\/\/orienteed.com\/\/wcag-rompiendo-barreras-hacia-paginas-accesibles\/\" title=\"WCAG, rompiendo barreras hacia p\u00e1ginas accesibles.\">Web accesibles para todos, sin excepci\u00f3n<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el mundo ecommerce tambi\u00e9n sucede. Y estos podr\u00edan ser los puntos fundamentales a tener en cuenta para que 2020 no nos coja desprevenidos. 1. M\u00e1s compras con smartphone. Sobre todo en Espa\u00f1a, que es el pa\u00eds europeo que m\u00e1s busca en sus tel\u00e9fonos sus compras online, concretamente el 71,2%. 2. Voice Commerce. Han llegado&hellip;&nbsp;<a href=\"https:\/\/orienteed.com\/es\/tendencias-ecommerce-para-2020\/\" rel=\"bookmark\">Leer m\u00e1s &raquo;<span class=\"screen-reader-text\">Tendencias ecommerce para 2020<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":89,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[167],"tags":[7,6,8,19],"class_list":["post-207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-b2b","tag-b2c","tag-ecommerce","tag-trends"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Te compartimos en este art\u00edculo las tendencias de ecommerce m\u00e1s relevantes para el a\u00f1o 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