{"id":7644,"date":"2026-01-08T13:19:52","date_gmt":"2026-01-08T12:19:52","guid":{"rendered":"https:\/\/orienteed.com\/?p=7644"},"modified":"2026-01-12T13:33:55","modified_gmt":"2026-01-12T12:33:55","slug":"most-read-on-orienteed-in-2025","status":"publish","type":"post","link":"https:\/\/orienteed.com\/en\/lo-mas-leido-en-orienteed-en-2025\/","title":{"rendered":"Most read on Orienteed in 2025: trends, ecommerce and AI that marked the year"},"content":{"rendered":"<p class=\"wp-block-paragraph\">2025 has been a pivotal year for the digital transformation of companies, brands, and business teams. Throughout the year, on the Orienteed blog, we've analyzed trends, digital models, and technological decisions that are no longer optional, but strategic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The most-read articles of 2025 give us a very clear picture of what worries, interests, and what digital leaders are trying to solve: better understanding the consumer, selling better online, scaling with technology, and leveraging the real impact of artificial intelligence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Next, we review the year's most important content and what key lessons you can learn from each one.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/orienteed.com\/wp-content\/uploads\/2026\/01\/lo-mas-leido-orienteed-2025-1024x683.jpg\" alt=\"lo m\u00e1s le\u00eddo\" class=\"wp-image-7648\" srcset=\"https:\/\/orienteed.com\/wp-content\/uploads\/2026\/01\/lo-mas-leido-orienteed-2025-1024x683.jpg 1024w, https:\/\/orienteed.com\/wp-content\/uploads\/2026\/01\/lo-mas-leido-orienteed-2025-300x200.jpg 300w, https:\/\/orienteed.com\/wp-content\/uploads\/2026\/01\/lo-mas-leido-orienteed-2025-768x512.jpg 768w, https:\/\/orienteed.com\/wp-content\/uploads\/2026\/01\/lo-mas-leido-orienteed-2025-1536x1024.jpg 1536w, https:\/\/orienteed.com\/wp-content\/uploads\/2026\/01\/lo-mas-leido-orienteed-2025-18x12.jpg 18w, https:\/\/orienteed.com\/wp-content\/uploads\/2026\/01\/lo-mas-leido-orienteed-2025-930x620.jpg 930w, https:\/\/orienteed.com\/wp-content\/uploads\/2026\/01\/lo-mas-leido-orienteed-2025.jpg 1860w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/orienteed.com\/en\/digital-consumer-key-behaviors\/\">1. Digital Consumer: The 5 Key Behaviors that Impact Online Marketing<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most read articles of the year confirms a reality: without understanding the digital consumer, no strategy will work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This content delves into how search, purchase, comparison, and loyalty habits have changed, and why today's consumer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Expect personalized experiences<\/li>\n\n\n\n<li>It constantly changes channels<\/li>\n\n\n\n<li>Make more informed (and faster) decisions<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Insight<\/strong>: marketing, technology, and user experience can no longer work separately.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/orienteed.com\/en\/keys-of-ecommerce-in-luxury-brands\/\">2. Keys to e-commerce in luxury brands: strategies that make the difference<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Luxury e-commerce continues to generate enormous interest. This article analyzes how premium brands have broken the myth that \u201cluxury doesn\u2019t sell online.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Readers found value in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to balance exclusivity and scalability<\/li>\n\n\n\n<li>The role of digital storytelling<\/li>\n\n\n\n<li>The importance of experience, beyond price<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Insight<\/strong>: Ecommerce is not just about selling, it's also about building a brand in the digital world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/orienteed.com\/en\/key-trends-in-digital-consumer-behavior-2024\/\">3. Key trends in digital consumer behavior<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Although focused on 2024, this article remained one of the most read in 2025 due to its strategic value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The content anticipates changes that are already a reality today:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Greater demands on experience and speed<\/li>\n\n\n\n<li>Lower tolerance to digital friction<\/li>\n\n\n\n<li>Greater emphasis on mobile and social channels<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Insight<\/strong>: Behavioral trends have more impact than technological trends if they are not aligned with each other.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/orienteed.com\/en\/features-ecommerce-c2c\/\">4. Essential characteristics of C2C ecommerce<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Consumer to Consumer (C2C) model sparked great interest, especially among readers exploring new digital business models.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The article explains:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What differentiates C2C from other ecommerce models?<\/li>\n\n\n\n<li>Real-world use cases<\/li>\n\n\n\n<li>Challenges of trust, payments, and moderation<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Insight<\/strong>: <a href=\"https:\/\/ecommerce-news.es\/ranking-las-aplicaciones-de-comercio-electronico-mas-utilizadas-del-mundo\/\" title=\"\">Marketplaces<\/a> and collaborative models continue to grow, but they require a solid technological foundation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/orienteed.com\/en\/software-quality-assurance-qa\/\">5. What is software quality assurance (QA)? Why should you include it in your digital business?<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This article stands out for attracting both technical and business profiles at the same time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">QA is no longer seen as an \"extra\" but is now understood as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A key factor in user experience<\/li>\n\n\n\n<li>A protector of digital reputation<\/li>\n\n\n\n<li>An ally of sustainable growth<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Insight<\/strong>: Software quality directly impacts revenue, not just in IT.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-0ae5908b\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-center has-light-bg\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-5cce5366\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div class=\"wp-block-themeisle-blocks-service ticss-e80cdc60\">\n<div id=\"wp-block-themeisle-blocks-font-awesome-icons-f80ba529\" class=\"wp-block-themeisle-blocks-font-awesome-icons\"><span class=\"wp-block-themeisle-blocks-font-awesome-icons-container\"><i class=\"fas fa-inbox\"><\/i><\/span><\/div>\n\n\n\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-68845a16\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-68845a16\">Subscribe to our newsletter.<\/h2>\n\n\n\n<p id=\"wp-block-themeisle-blocks-advanced-heading-b333ac52\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-b333ac52\">Get the latest insights on digital solutions, industry trends, expert articles, and upcoming events.<\/p>\n\n\n\n<div style=\"text-align: center\" class=\"sender-form-field\" data-sender-form-id=\"lx1ps3zoejyq5d4dkux\"><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/orienteed.com\/en\/ultimate-guide-to-mobile-app-development\/\">6. The definitive guide to mobile app development in 2025<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The rise of apps continues unabated. This guide was one of the most consulted due to its practical and strategic approach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Readers especially appreciated:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When does it make sense to develop an app<\/li>\n\n\n\n<li>Which technologies to prioritize<\/li>\n\n\n\n<li>How to think about scalability from the start<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Insight<\/strong>: An app is not just another channel; it's a direct extension of the business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/orienteed.com\/en\/10-best-b2b-ecommerce-platforms-2024\/\">7. The 10 best B2B ecommerce platforms<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Although the year progressed, this ranking continued to be one of the most visited pieces of content.\nBecause?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B2B e-commerce is undergoing a complete transformation<\/li>\n\n\n\n<li>Many industrial and service companies are making the digital leap<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Insight<\/strong>: B2B ecommerce can no longer copy B2C models; it needs its own solutions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/orienteed.com\/en\/social-media-for-ecommerce-which-one-to-use\/\">8. Social networks for Ecommerce: Which one to use?<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This article attracted brands that are looking to sell more, not just \"be present\" on social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The following are analyzed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which networks work best depending on the type of ecommerce<\/li>\n\n\n\n<li>The role of Instagram, TikTok and LinkedIn<\/li>\n\n\n\n<li>The connection between social commerce and conversion<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Insight<\/strong>: Not all social media platforms are suitable for all businesses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/orienteed.com\/en\/artificial-intelligence-in-ecommerce\/\">9. Artificial Intelligence in e-commerce: everything you need to know to take advantage of this technological leap<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Undoubtedly one of the hottest topics of the year. This article reflects the enormous interest in understanding AI beyond the hype.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Readers sought answers about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real-world use cases in ecommerce<\/li>\n\n\n\n<li>Personalization, automation, and prediction<\/li>\n\n\n\n<li>How to get started without big risks<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Insight<\/strong>: AI is no longer the future, it's a current competitive advantage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/orienteed.com\/en\/what-is-a-pure-player-online-ecommerce\/\">10. What is a pure online player? The native model of e-commerce<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This content helped many readers understand \"native\" digital business models, without a physical heritage.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is analyzed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What defines a pure player<\/li>\n\n\n\n<li>Advantages and limitations of the model<\/li>\n\n\n\n<li>Real-life success stories<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Insight<\/strong>: Being born digital doesn't guarantee success, but it forces you to think differently.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What do these articles tell us about our readers' interests?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Analysis of the most read content in 2025 reveals a clear trend:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Orienteed readers search for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Better understand the digital consumer<\/li>\n\n\n\n<li>Making better decisions in e-commerce<\/li>\n\n\n\n<li>Leveraging AI with business sense<\/li>\n\n\n\n<li>Choosing technology with a strategic approach<\/li>\n\n\n\n<li>Prepare to scale and compete in digital<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In short, less noise and more clarity. Less tech hype and more real business impact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: Looking ahead to 2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Undoubtedly, at Orienteed we will continue to delve deeper into:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Advanced B2B and B2C e-commerce<\/li>\n\n\n\n<li>AI applied to marketing, data and operations<\/li>\n\n\n\n<li>Observability, performance, and scalability<\/li>\n\n\n\n<li>Digital models that generate sustainable growth<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If 2025 has taught us anything, it's that digital transformation is no longer about tools, but about well-informed decisions. And that's where we want to continue supporting you.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-766c474e\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset has-light-bg\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-90d47fbe\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-advanced-columns-d3ee70fd\" class=\"wp-block-themeisle-blocks-advanced-columns has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-435148ce\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-font-awesome-icons-2cb6454f\" class=\"wp-block-themeisle-blocks-font-awesome-icons\"><span class=\"wp-block-themeisle-blocks-font-awesome-icons-container\"><i class=\"fas fa-code\"><\/i><\/span><\/div>\n\n\n\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-6b9eba4d\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-6b9eba4d\">Do you need to develop a digital solution for your business?<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:24px\">Contact us today here to start an incredible project together.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-button-group-d9752f49\" class=\"wp-block-themeisle-blocks-button-group wp-block-buttons align-center-desktop\">\n<div id=\"wp-block-themeisle-blocks-button-7db3b5d3\" class=\"wp-block-themeisle-blocks-button wp-block-button\"><a href=\"https:\/\/orienteed.com\/en\/contact-us\/\" target=\"_self\" rel=\"noopener noreferrer\" class=\"wp-block-button__link\"><span>Contact<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Discover the most read articles on Orienteed in 2025 and the key trends in ecommerce, digital consumer and artificial intelligence.<\/p>","protected":false},"author":2,"featured_media":7648,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[167],"tags":[8,16,19],"class_list":["post-7644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-ecommerce","tag-tendencias","tag-trends"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Descubre los art\u00edculos m\u00e1s le\u00eddos en Orienteed en 2025 y las tendencias clave en ecommerce, 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