{"id":7292,"date":"2025-12-11T13:58:58","date_gmt":"2025-12-11T12:58:58","guid":{"rendered":"https:\/\/orienteed.com\/?p=7292"},"modified":"2025-12-12T16:07:06","modified_gmt":"2025-12-12T15:07:06","slug":"black-friday-2025-review","status":"publish","type":"post","link":"https:\/\/orienteed.com\/en\/balance-del-black-friday-2025\/","title":{"rendered":"Black Friday 2025 Recap: Unified commerce and AI drive record sales"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Black Friday and Cyber \u200b\u200bMonday (BFCM) 2025 have rewritten the record books, solidifying key trends: the full integration of unified commerce and the starring role of Artificial Intelligence (AI) in purchasing decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/orienteed.com\/en\/the-digital-consumer-of-2025\/\">Consumers<\/a> have demonstrated their appetite for deals, and the line between in-store and online shopping has completely blurred. In this article, we analyze the most important data from this commercial event, from Spain to the global landscape.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let's start!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/12\/black-friday-2025-balance-1024x683.jpg\" alt=\"black friday 2025 balance\" class=\"wp-image-7296\" srcset=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/12\/black-friday-2025-balance-1024x683.jpg 1024w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/12\/black-friday-2025-balance-300x200.jpg 300w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/12\/black-friday-2025-balance-768x512.jpg 768w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/12\/black-friday-2025-balance-1536x1024.jpg 1536w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/12\/black-friday-2025-balance-18x12.jpg 18w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/12\/black-friday-2025-balance-930x620.jpg 930w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/12\/black-friday-2025-balance.jpg 1860w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Black Friday 2025: Spain embraces unified commerce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The most relevant fact about Black Friday 2025 in Spain is the strong boost from <a href=\"https:\/\/stripe.com\/es\/guides\/unified-commerce-guide#que-es-el-comercio-unificado:~:text=Introducci%C3%B3n-,%C2%BFQu%C3%A9%20es%20el%20comercio%20unificado%3F,-Omnicanalidad%20frente%20a\" target=\"_blank\" rel=\"noopener\" title=\"\">unified commerce.<\/a> The physical store, far from being relegated, demonstrated its resilience and its crucial role as a point of contact and collection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This year, a clear concentration of commercial activity was demonstrated on Friday, November 28, as its name suggests. Although the campaign maintained overall stability in weekly traffic (0.2% growth), Friday was the driving force behind sales and consolidated the success of unified commerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to expert data, exterior traffic and in-store visits skyrocketed on what is known as 'Black Friday', defining the positive impact of the campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key data on commercial activity in Spain<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>Metrics<\/strong><\/td><td><strong>Impact at the State Level<\/strong><\/td><td><strong>Detail<\/strong><\/td><\/tr><\/thead><tbody><tr><td><strong>Peak Shopping<\/strong><\/td><td>Gathering on Friday<\/td><td>November 28th boosted the commercial pulse, with peaks in store visits.<\/td><\/tr><tr><td><strong>In-Store Sales<\/strong><\/td><td>52% increase<\/td><td>Spectacular growth that confirms the integration of the physical channel into the omnichannel strategy (data from the previous article).<\/td><\/tr><tr><td><strong>Weekly Growth<\/strong><\/td><td>0.2%<\/td><td>External traffic remained stable throughout the campaign week.<\/td><\/tr><tr><td><strong>Tickets in Store (Friday)<\/strong><\/td><td>0.7% increase<\/td><td>Moderate but significant growth in store visits during the key day.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Local Dynamism: Strategic Urban Growth<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Although stability was the dominant theme at the state level, <a href=\"https:\/\/pinkermoda.com\/exito-black-friday-2025-concentra-compras-viernes\/\" target=\"_blank\" rel=\"noopener\" title=\"\">according to this article<\/a> from Pinker Moda, several cities showed outstanding dynamism, reflecting the concentration of buyers in key urban areas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Outstanding weekly growth<\/strong>: Barcelona recorded a 5.2% increase in traffic throughout the week, and Granada 3.2%.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Friday peaks<\/strong>: The key day saw spectacular increases in smaller cities, such as Pamplona (16.8%) and Santander (26.2%), along with notable increases in Logro\u00f1o (8.4%) and Barcelona (4.8%). The increase in Madrid was more moderate (0.7%).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">After Friday's strong push, trading activity moderated over the weekend, with a -1.1% change in outdoor traffic statewide, indicating that consumers prioritized main day deals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based on the above, we can say that the Spanish BFCM reinforced the idea that convenience is key, rewarding retailers who offered a seamless shopping experience both on mobile and at the traditional point of sale.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-0ae5908b\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-center has-light-bg\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-5cce5366\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div class=\"wp-block-themeisle-blocks-service ticss-e80cdc60\">\n<div id=\"wp-block-themeisle-blocks-font-awesome-icons-f80ba529\" class=\"wp-block-themeisle-blocks-font-awesome-icons\"><span class=\"wp-block-themeisle-blocks-font-awesome-icons-container\"><i class=\"fas fa-inbox\"><\/i><\/span><\/div>\n\n\n\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-68845a16\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-68845a16\">Subscribe to our newsletter.<\/h2>\n\n\n\n<p id=\"wp-block-themeisle-blocks-advanced-heading-b333ac52\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-b333ac52\">Get the latest insights on digital solutions, industry trends, expert articles, and upcoming events.<\/p>\n\n\n\n<div style=\"text-align: center\" class=\"sender-form-field\" data-sender-form-id=\"lx1ps3zoejyq5d4dkux\"><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Overall balance and record driven by Shopify<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Globally, the results of Black Friday and Cyber \u200b\u200bMonday 2025 were explosive, setting new all-time highs. The e-commerce platform Shopify, in particular, reported figures that reflect the power of digital entrepreneurs and the dominance of mobile.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Global Sales Data (Source: Shopify)<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>Metrics<\/strong><\/td><td><strong>Dato Global (BFCM 2025)<\/strong><\/td><td><strong>Tasa de Crecimiento<\/strong><\/td><\/tr><\/thead><tbody><tr><td><strong>Total Sales<\/strong><\/td><td>$10.3 mil millones (M\/$)<\/td><td>24% increase compared to 2024<\/td><\/tr><tr><td><strong>Sales by Device<\/strong><\/td><td>78% via Mobile<\/td><td>It reinforces the trend <em>mobile-first<\/em> in purchases.<\/td><\/tr><tr><td><strong>Peak Sales<\/strong><\/td><td>$4.2 million per minute<\/td><td>Peak activity recorded at 12:00 PM EST on Black Friday.<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Source: Shopify<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The top trends of Black Friday 2025 worldwide<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>The dominance of AI in personalization<\/strong>: Retailers that used AI tools to offer highly personalized product recommendations and discounts saw the highest conversion rates. AI not only suggested products but also helped create dynamic offers.<br><\/li>\n\n\n\n<li><strong>Geographical decentralization<\/strong>: Although the United States remains the driving force, countries such as Germany, the United Kingdom, Canada, and Japan showed significant growth, with a particular interest in cross-border purchases.<br><\/li>\n\n\n\n<li><strong>Growth of Buy Now, Pay Later (BNPL)<\/strong>: Installment payment solutions (BNPL) were a decisive factor in financing high-value purchases, encouraging spending without impacting consumers' immediate cash flow.<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Sustainability and purpose-driven brands<\/strong>: An increase in demand for brands with sustainable practices was observed. Consumers are more willing to spend with companies that demonstrate a commitment to social and environmental responsibility, even during peak consumption periods.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: the new era of retail<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday 2025 confirmed that the key to success no longer lies in the lowest price, but in a unified experience and applied intelligence. The synchronization between physical and online stores, powered by AI, is the formula that has allowed Spanish and global retailers to exceed expectations and set a new standard for commerce in 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Is your company's platform ready for the upcoming mass sales season under the unified commerce paradigm? Let's start a conversation about the possibilities today, <a href=\"https:\/\/orienteed.com\/en\/contact-us\/\">contact us here<\/a>.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-766c474e\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset has-light-bg\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-90d47fbe\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-advanced-columns-d3ee70fd\" class=\"wp-block-themeisle-blocks-advanced-columns has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-435148ce\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-font-awesome-icons-2cb6454f\" class=\"wp-block-themeisle-blocks-font-awesome-icons\"><span class=\"wp-block-themeisle-blocks-font-awesome-icons-container\"><i class=\"fas fa-code\"><\/i><\/span><\/div>\n\n\n\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-6b9eba4d\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-6b9eba4d\">Do you need to develop a digital solution for your business?<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:24px\">Contact us today here to start an incredible project together.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-button-group-d9752f49\" class=\"wp-block-themeisle-blocks-button-group wp-block-buttons align-center-desktop\">\n<div id=\"wp-block-themeisle-blocks-button-7db3b5d3\" class=\"wp-block-themeisle-blocks-button wp-block-button\"><a href=\"https:\/\/orienteed.com\/en\/contact-us\/\" target=\"_self\" rel=\"noopener noreferrer\" class=\"wp-block-button__link\"><span>Contact<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Black Friday 2025: Record global sales ($10.3B), success of unified commerce in Spain (+52% physical sales) and the dominance of AI in conversion.<\/p>","protected":false},"author":2,"featured_media":7296,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[178],"tags":[142,8,16],"class_list":["post-7292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-marketing","tag-black-friday","tag-ecommerce","tag-tendencias"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - 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