{"id":6900,"date":"2025-10-02T11:23:50","date_gmt":"2025-10-02T09:23:50","guid":{"rendered":"https:\/\/orienteed.com\/?p=6900"},"modified":"2025-10-03T11:24:11","modified_gmt":"2025-10-03T09:24:11","slug":"bfcm-2025-how-to-prepare-your-online-store","status":"publish","type":"post","link":"https:\/\/orienteed.com\/en\/bfcm-2025-como-preparar-tu-tienda-online\/","title":{"rendered":"BFCM 2025: How to prepare your online store to stay ahead of the curve (key steps)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Black Friday and Cyber \u200b\u200bMonday 2025 (BFCM 2025) promises to be more competitive than ever. <a href=\"https:\/\/orienteed.com\/en\/the-digital-consumer-of-2025\/\">Consumers<\/a> will be more demanding with the shopping experience, and brands that plan ahead will be able to differentiate themselves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we propose the essential steps an e-commerce manager should follow to ensure your store is up to date, optimized, and ready to win sales in the golden quarter of digital commerce. It's not an exhaustive list, but it is a simple step-by-step guide you can keep handy when checking that everything is running as it should.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Go for it!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/10\/BFCM-2025-preparar-tienda-online-1024x683.jpg\" alt=\"BFCM 2025\" class=\"wp-image-6905\" srcset=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/10\/BFCM-2025-preparar-tienda-online-1024x683.jpg 1024w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/10\/BFCM-2025-preparar-tienda-online-300x200.jpg 300w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/10\/BFCM-2025-preparar-tienda-online-768x512.jpg 768w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/10\/BFCM-2025-preparar-tienda-online-1536x1024.jpg 1536w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/10\/BFCM-2025-preparar-tienda-online-18x12.jpg 18w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/10\/BFCM-2025-preparar-tienda-online-930x620.jpg 930w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/10\/BFCM-2025-preparar-tienda-online.jpg 1860w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">7 key steps to prepare your online store for BFCM 2025<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Set clear goals and KPIs for BFCM 2025<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Define your goals<\/strong>: total revenue, units sold, new customers, repurchase rate, minimum acceptable margin.<\/li>\n\n\n\n<li><strong>Select relevant KPIs<\/strong>: conversion rate, average order value (AOV), customer acquisition cost (CAC), cart abandonment rate, and customer lifetime value (CLV).<\/li>\n\n\n\n<li><strong>Perform historical analysis<\/strong> from previous campaigns to set realistic benchmarks.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Plan your inventory and logistics in advance<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analyze best-selling products<\/strong> in previous campaigns and forecast demand for 2025.<\/li>\n\n\n\n<li><strong>Secure agreements with suppliers<\/strong> for quick replenishments.<\/li>\n\n\n\n<li><strong>Use inventory management systems<\/strong> that they synchronize in real time.<\/li>\n\n\n\n<li><strong>Define multiple shipping options<\/strong> (express, standard, local pickup), setting clear Christmas delivery deadlines.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Ensure that the technical infrastructure is ready<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Loading speed and performance<\/strong>: Aim for load times under 2\u20133 seconds on mobile and desktop.<\/li>\n\n\n\n<li><strong>Server scalability<\/strong>: Hire hosting or infrastructure that can handle traffic spikes.<\/li>\n\n\n\n<li><strong>CDN hidden there<\/strong>: Uses content delivery networks and caching mechanisms to reduce latency.<\/li>\n\n\n\n<li><strong>Stress tests<\/strong>: Run high traffic simulations to ensure there are no crashes. <a href=\"https:\/\/www.valido.ai\/en\/solutions\/valido-testing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">You can use ValidoA<\/a> to test your e-commerce site with the help of artificial intelligence.<\/li>\n\n\n\n<li><strong>Optimized checkout experience<\/strong>: Simplify the payment process, offer fast methods (one-click payment, digital wallets).<\/li>\n<\/ul>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-0ae5908b\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-center has-light-bg\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-5cce5366\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div class=\"wp-block-themeisle-blocks-service ticss-e80cdc60\">\n<div id=\"wp-block-themeisle-blocks-font-awesome-icons-f80ba529\" class=\"wp-block-themeisle-blocks-font-awesome-icons\"><span class=\"wp-block-themeisle-blocks-font-awesome-icons-container\"><i class=\"fas fa-inbox\"><\/i><\/span><\/div>\n\n\n\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-68845a16\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-68845a16\">Subscribe to our newsletter.<\/h2>\n\n\n\n<p id=\"wp-block-themeisle-blocks-advanced-heading-b333ac52\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-b333ac52\">Get the latest insights on digital solutions, industry trends, expert articles, and upcoming events.<\/p>\n\n\n\n<div style=\"text-align: center\" class=\"sender-form-field\" data-sender-form-id=\"lx1ps3zoejyq5d4dkux\"><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. Design irresistible offers for BFCM 2025<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Create smart discounts<\/strong>: percentages, fixed discounts, bundles, gifts with purchase.<\/li>\n\n\n\n<li><strong>Segment offers by customer<\/strong> (example: new vs. returning) to maximize impact.<\/li>\n\n\n\n<li><strong>Introduce time constraints<\/strong> with countdown timers to generate urgency.<\/li>\n\n\n\n<li><strong>Consider using dynamic pricing<\/strong> or personalized recommendations based on user behavior.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Create a well-synchronized multi-channel marketing strategy<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Email marketing<\/strong>: Send teaser campaigns weeks in advance, exclusive offers for subscribers, and reminders at key moments.<\/li>\n\n\n\n<li><strong>Social media and paid advertising<\/strong>: Plan campaigns on Instagram, Facebook, TikTok, and Google Ads. Use targeting based on cold\/hot audiences.<\/li>\n\n\n\n<li><strong>Valuable content<\/strong>: Publish gift guides, product comparisons, or trends to attract organic traffic.<\/li>\n\n\n\n<li><strong>Retargeting<\/strong>Re-impact visitors who abandoned their cart or visited specific products.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6. Improve user experience (UX) to convert better<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clear navigation<\/strong>, smart filters and predictive search.<\/li>\n\n\n\n<li><strong>High quality images<\/strong>, videos and featured reviews on product pages.<\/li>\n\n\n\n<li><strong>Transparent pricing information<\/strong>, shipping costs and return policy.<\/li>\n\n\n\n<li><strong>Live chat or quick support<\/strong> to resolve immediate doubts.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7. Prepare your post-BFCM (retention) strategy<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Plan follow-up campaigns<\/strong>: thank you emails, exclusive post-event offers.<\/li>\n\n\n\n<li><strong>Implement loyalty programs<\/strong> to keep new customers coming back.<\/li>\n\n\n\n<li><strong>Analyze the generated data<\/strong> during BFCM to learn what worked and what to improve.<\/li>\n\n\n\n<li><strong>Generates continuous communication<\/strong> and keeps customers active beyond the event.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Key trends you can integrate to stand out at BFCM 2025<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real-time personalization powered by AI and predictive analytics.<\/li>\n\n\n\n<li>Modern payment options: \u201cBuy Now, Pay Later\u201d (BNPL), split payments.<\/li>\n\n\n\n<li>Omnichannel approach: coordinate your online store, social media, and physical channels if you have them.<\/li>\n\n\n\n<li>Sustainability as a differentiator: eco-friendly packaging, green shipping options.<\/li>\n\n\n\n<li>Integration of <a href=\"https:\/\/orienteed.com\/en\/chatbot-for-magento-telegram-b2bstore\/\">chatbots con IA<\/a> for quick service and self-service.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Now is your turn!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">BFCM 2025 isn't just a sales peak: it's an opportunity to build lasting relationships. By implementing these strategic steps in advance, you'll be able to not only survive the event, but also capitalize on it for long-term growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want to make sure your store is up to par? At Orienteed, we specialize in e-commerce development and consulting. <a href=\"https:\/\/orienteed.com\/en\/contact-us\/\" title=\"Contact\">Contact us today<\/a> for a pre-audit, strategic planning, or smart migrations that improve your business's conversions.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-766c474e\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset has-light-bg\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-90d47fbe\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-advanced-columns-d3ee70fd\" class=\"wp-block-themeisle-blocks-advanced-columns has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-435148ce\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-font-awesome-icons-2cb6454f\" class=\"wp-block-themeisle-blocks-font-awesome-icons\"><span class=\"wp-block-themeisle-blocks-font-awesome-icons-container\"><i class=\"fas fa-code\"><\/i><\/span><\/div>\n\n\n\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-6b9eba4d\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-6b9eba4d\">Do you need to develop a digital solution for your business?<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:24px\">Contact us today here to start an incredible project together.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-button-group-d9752f49\" class=\"wp-block-themeisle-blocks-button-group wp-block-buttons align-center-desktop\">\n<div id=\"wp-block-themeisle-blocks-button-7db3b5d3\" class=\"wp-block-themeisle-blocks-button wp-block-button\"><a href=\"https:\/\/orienteed.com\/en\/contact-us\/\" target=\"_self\" rel=\"noopener noreferrer\" class=\"wp-block-button__link\"><span>Contact<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>In this post, you'll find the 7 key steps to optimize your online store and maximize sales during BFCM 2025. An essential guide for the e-commerce manager.<\/p>","protected":false},"author":2,"featured_media":6905,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[178],"tags":[245,142,143],"class_list":["post-6900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-marketing","tag-bfcm","tag-black-friday","tag-cyber-monday"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"En este post encontrar\u00e1s los 7 pasos clave para optimizar tu tienda online y maximizar ventas durante el BFCM 2025. 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