{"id":6861,"date":"2025-09-25T10:21:31","date_gmt":"2025-09-25T08:21:31","guid":{"rendered":"https:\/\/orienteed.com\/?p=6861"},"modified":"2025-09-26T10:43:51","modified_gmt":"2025-09-26T08:43:51","slug":"orienteed-and-empathy-a-powerful-alliance","status":"publish","type":"post","link":"https:\/\/orienteed.com\/en\/orienteed-y-empathy-una-potente-alianza\/","title":{"rendered":"Orienteed and Empathy: A powerful partnership to boost search and navigation experiences with AI in ecommerce"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/alianza-orienteed-empathy-1024x683.jpg\" alt=\"alianza orienteed empathy\" class=\"wp-image-6864\" srcset=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/alianza-orienteed-empathy-1024x683.jpg 1024w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/alianza-orienteed-empathy-300x200.jpg 300w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/alianza-orienteed-empathy-768x512.jpg 768w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/alianza-orienteed-empathy-1536x1024.jpg 1536w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/alianza-orienteed-empathy-18x12.jpg 18w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/alianza-orienteed-empathy-930x620.jpg 930w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/alianza-orienteed-empathy.jpg 1860w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A CORU\u00d1A, September 22, 2025 \u2013 Orienteed, the leading European firm in advanced digital and e-commerce solutions, driving the digital transformation of the most demanding brands, announces its strategic alliance with Empathy, a leading company in product search and discovery technologies, to offer smarter, more personalized, and user-centric shopping experiences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This collaboration combines Orienteed's expertise in designing headless architectures in complex technology ecosystems and custom-developed scalable platforms with Empathy's advanced search technology, creating an ecosystem where retailers can offer fast, intuitive, and emotionally connected shopping experiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Francesco Schettini, CEO of Orienteed, said:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\"<em>At Orienteed, we believe the future of e-commerce lies in putting the customer at the center of every interaction. Our partnership with Empathy allows us to offer our clients search and navigation solutions that not only drive conversions but also create memorable experiences, consistent with each brand's identity<\/em>.\"<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">For his part, Borja Santaolalla, Chief Experience Officer at Empathy, added:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\"<em>At <\/em><a href=\"http:\/\/empathy.co\"><em>Empathy.co<\/em><\/a><em> We work to make search a transparent, ethical, and people-centered experience. Our collaboration with Orienteed amplifies this vision, <\/em><em>uniting our powerful discovery technology with their renowned ability to integrate and scale digital experiences worldwide<\/em><em>.<\/em>\"<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benefits for retailers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to this alliance, companies will be able to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimize your product catalogs with smart search engines.<\/li>\n\n\n\n<li>Reduce friction in the purchasing process thanks to fast and accessible interfaces.<\/li>\n\n\n\n<li>Personalize the product discovery experience in real time.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Increase conversions and customer loyalty by delivering more relevant and useful results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">About Orienteed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Orienteed is one of Europe's leading software development companies specializing in digital solutions that drive its <a href=\"https:\/\/orienteed.com\/en\/customers\/\" title=\"Customers\">clients' businesses across multiple industries<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He has extensive experience implementing and optimizing e-commerce solutions. With a focus on headless architectures, UX design, and scalable platforms, Orienteed helps global brands accelerate their digital transformation, optimize their operations, and maximize online sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>More information<\/strong>: <a href=\"https:\/\/orienteed.com\/en\/\">www.orienteed.com<\/a>&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">About Empathy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Empathy.co is transforming search in digital commerce with an ethical and human-centered vision. Its platform, Empathy Platform, is a search and discovery solution powered by AI that allows the <em>retailers<\/em> to offer personalized experiences to their buyers, respecting their privacy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With generative AI, <em>Semantics AI<\/em>, architecture <em>headless<\/em>, microservices and the control panel <em>no-code<\/em>, provides flexibility, scalability and inspiration to buyers. Major brands such as Carrefour, Kroger, Primor, and Tous already trust Empathy.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>More information<\/strong>: <a href=\"http:\/\/www.empathy.co\" target=\"_blank\" rel=\"noopener\" title=\"\">www.empathy.co<\/a><\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-766c474e\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset has-light-bg\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-90d47fbe\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-advanced-columns-d3ee70fd\" class=\"wp-block-themeisle-blocks-advanced-columns has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-435148ce\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-font-awesome-icons-2cb6454f\" class=\"wp-block-themeisle-blocks-font-awesome-icons\"><span class=\"wp-block-themeisle-blocks-font-awesome-icons-container\"><i class=\"fas fa-code\"><\/i><\/span><\/div>\n\n\n\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-6b9eba4d\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-6b9eba4d\">Do you need to develop a digital solution for your business?<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:24px\">Contact us today here to start an incredible project together.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-button-group-d9752f49\" class=\"wp-block-themeisle-blocks-button-group wp-block-buttons align-center-desktop\">\n<div id=\"wp-block-themeisle-blocks-button-7db3b5d3\" class=\"wp-block-themeisle-blocks-button wp-block-button\"><a href=\"https:\/\/orienteed.com\/en\/contact-us\/\" target=\"_self\" rel=\"noopener noreferrer\" class=\"wp-block-button__link\"><span>Contact<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Orienteed and Empathy announce a strategic alliance to offer faster and more personalized search and shopping experiences in online stores.<\/p>","protected":false},"author":4,"featured_media":6864,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[159],"tags":[203,272],"class_list":["post-6861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-anuncios-orienteed","tag-anuncios-orienteed","tag-empathy"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Orienteed y Empathy anuncian alianza estrat\u00e9gica para ofrecer experiencias de b\u00fasqueda y compra m\u00e1s 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