{"id":6775,"date":"2025-09-04T10:00:00","date_gmt":"2025-09-04T08:00:00","guid":{"rendered":"https:\/\/orienteed.com\/?p=6775"},"modified":"2025-09-03T17:11:52","modified_gmt":"2025-09-03T15:11:52","slug":"pladur-distribution-transformation-b2b2c-ecommerce","status":"publish","type":"post","link":"https:\/\/orienteed.com\/en\/pladur-transformacion-distribucion-ecommerce-b2b2c\/","title":{"rendered":"How Pladur transformed its distribution model with a B2B2C digital platform"},"content":{"rendered":"<p class=\"wp-block-paragraph\">When we think about digital innovation, fashion or retail usually come to mind. But the revolution is also reaching more traditional industries like construction. That was the case for <a href=\"https:\/\/www.pladur.com\/\" target=\"_blank\" rel=\"noopener\" title=\"Pladur\">Pladur<\/a>, a benchmark in drywall solutions in Spain and present in over 40 countries, which took a strategic step: transforming its distribution model with a B2B2C digital platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The challenge was significant. With an extensive distributor network and increasingly demanding customers, Pladur needed to deliver a modern, transparent, and efficient purchasing experience. Yet its traditional processes\u2014based on spreadsheets, emails, and disconnected value chains\u2014were slowing down both the company and its distributors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/business-case-pladur-1024x683.jpg\" alt=\"Pladur case study\" class=\"wp-image-6776\" srcset=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/business-case-pladur-1024x683.jpg 1024w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/business-case-pladur-300x200.jpg 300w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/business-case-pladur-768x512.jpg 768w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/business-case-pladur-1536x1024.jpg 1536w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/business-case-pladur-18x12.jpg 18w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/business-case-pladur-930x620.jpg 930w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/09\/business-case-pladur.jpg 1860w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The challenge: traditional channels limiting the experience<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pladur was facing several critical obstacles:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lack of integration between catalogs, stock, and pricing.<\/li>\n\n\n\n<li>Desynchronized warehouse and order management.<\/li>\n\n\n\n<li>Distributors with limited tools to reach the end customer.<\/li>\n\n\n\n<li>Growing competition and customers demanding greater flexibility.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Without a solid digital solution, both operational efficiency and customer satisfaction were at risk.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The solution: a B2B2C ecosystem developed with Orienteed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With Orienteed\u2019s support, Pladur implemented HCL Commerce v9, a cloud-native platform based on microservices and Kubernetes. The goal: unify and digitalize the entire value chain into a single ecosystem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Key elements of the new solution included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B2B2C marketplace with online stores for each distributor.<\/li>\n\n\n\n<li>Personalized catalogs and pricing by customer and distributor.<\/li>\n\n\n\n<li>Real-time stock and logistics management, reducing delivery times.<\/li>\n\n\n\n<li>Marketing automation and segmented promotions.<\/li>\n\n\n\n<li>Flexible purchasing options tailored to every need (from units to pallets).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Key results<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pladur\u2019s digital transformation delivered tangible improvements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1,100 products<\/strong> available on the platform.<\/li>\n\n\n\n<li><strong>35,000 personalized prices<\/strong> managed online.<\/li>\n\n\n\n<li><strong>8 distributors integrated<\/strong> into a single ecosystem.<\/li>\n\n\n\n<li><strong>35 currencies and 12 languages<\/strong> supported.<\/li>\n\n\n\n<li><strong>50% of a key distributor\u2019s total sales<\/strong> through eCommerce in just 6 months.<\/li>\n\n\n\n<li><strong>Zero downtime<\/strong>, thanks to a container and microservicios architecture<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: innovation that strengthens the entire network<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The new platform not only transformed the end-customer experience, but also empowered distributors, giving them autonomy to manage catalogs, pricing, orders, and marketing campaigns online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, Pladur combines tradition and innovation in a digital distribution model that strengthens its leadership in the construction sector and paves the way for sustainable growth in its digital commerce strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Do you want to know in detail how they achieved it?<\/h3>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><a href=\"https:\/\/orienteed.com\/en\/case-study-pladur-b2b2c\/\" target=\"_blank\" rel=\"noopener\" title=\"Caso de estudio: Pladur y su transformaci\u00f3n eCommerce B2B2C\">Download the full case study and discover how Orienteed can help drive your business\u2019s digital growth.<\/a><\/h3>","protected":false},"excerpt":{"rendered":"<p>Discover how Pladur digitalized its distribution network with a B2B2C eCommerce platform, developed by Orienteed on HCL Commerce.<\/p>","protected":false},"author":4,"featured_media":6776,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[181],"tags":[7,58,8],"class_list":["post-6775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-exito","tag-b2b","tag-b2b2c","tag-ecommerce"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Descubre c\u00f3mo Pladur digitaliz\u00f3 su red de distribuci\u00f3n con una plataforma B2B2C eCommerce, desarrollada por 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