{"id":6563,"date":"2025-07-24T13:30:05","date_gmt":"2025-07-24T11:30:05","guid":{"rendered":"https:\/\/orienteed.com\/?p=6563"},"modified":"2025-08-01T13:33:56","modified_gmt":"2025-08-01T11:33:56","slug":"product-lifecycle-management-plm-key-strategies","status":"publish","type":"post","link":"https:\/\/orienteed.com\/en\/product-lifecycle-management-plm-estrategias-clave\/","title":{"rendered":"Product lifecycle management (PLM): the key strategies you should know"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In today's challenging business landscape, staying competitive requires much more than innovative products. A strategic approach is required to manage a product's journey from conception to retirement, and this is where Product Lifecycle Management (PLM) comes into play.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Successful products are not mere creations; they are the result of strategic planning, innovative design, and meticulous execution. This journey, from initial idea to retirement, is guided by the principles of Product Lifecycle Management (PLM), a structured approach that ensures products thrive in the market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we'll explore the areas of PLM in detail, analyzing its stages, elements, and impact on different industries from a product manager's perspective.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Go for it!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/08\/PLM-estrategias-clave-1024x683.jpg\" alt=\"PLM\" class=\"wp-image-6566\" srcset=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/08\/PLM-estrategias-clave-1024x683.jpg 1024w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/08\/PLM-estrategias-clave-300x200.jpg 300w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/08\/PLM-estrategias-clave-768x512.jpg 768w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/08\/PLM-estrategias-clave-1536x1024.jpg 1536w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/08\/PLM-estrategias-clave-18x12.jpg 18w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/08\/PLM-estrategias-clave-930x620.jpg 930w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/08\/PLM-estrategias-clave.jpg 1860w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Key PLM points to consider:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product Lifecycle Management (PLM) is a structured approach that guides a product's journey from conception to retirement, including stages such as conceptualization, development, manufacturing, distribution, and tracking.<\/li>\n\n\n\n<li>The four stages of the product life cycle are: Introduction, Growth, Maturity, and Decline, and each requires specific strategies to achieve success.<\/li>\n\n\n\n<li><strong>PLM is composed of three main elements:<\/strong>\n<ul class=\"wp-block-list\">\n<li><strong>People<\/strong>: cross-functional collaboration<\/li>\n\n\n\n<li><strong>Processes<\/strong>: optimized workflows<\/li>\n\n\n\n<li><strong>Technology<\/strong>: <a href=\"https:\/\/orienteed.com\/en\/services\/product-lifecycle-management\/\">PLM software solutions<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>PLM plays a key role in diverse industries such as automotive, pharmaceutical, consumer electronics, aerospace, fashion, food, and energy, optimizing product development and management.<\/li>\n\n\n\n<li>Metrics such as time to market, product quality, production cost, customer satisfaction, and Net Promoter Score (NPS) are used to measure PLM success.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What is Product Lifecycle Management?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Product Lifecycle Management (PLM) is the systematic process of managing a product from its initial concept to its withdrawal from the market. It encompasses several stages, each of which contributes to the product's overall success in the market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let's take a closer look at the different phases of the product life cycle.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The four stages of the product life cycle<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The four key stages in Product Lifecycle Management are:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Introduction:<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">At this stage, the product is launched onto the market. Sales are often limited and promotional costs high, as companies strive to generate awareness and attract early adopters.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Growth:<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">With growing consumer interest and demand, the product enters the growth phase. During this stage, both sales and profits increase, and competitors begin to appear in the market.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Maturity:<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">In this phase of the life cycle, sales continue to grow, but at a slower pace, and market saturation becomes a concern. Companies focus on differentiation and product improvement to maintain market share.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Slope:<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Here, sales begin to decline due to changes in consumer preferences, technological advances, or market saturation. Companies begin to consider diversification or exit strategies.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-0ae5908b\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-center has-light-bg\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-5cce5366\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div class=\"wp-block-themeisle-blocks-service ticss-e80cdc60\">\n<div id=\"wp-block-themeisle-blocks-font-awesome-icons-f80ba529\" class=\"wp-block-themeisle-blocks-font-awesome-icons\"><span class=\"wp-block-themeisle-blocks-font-awesome-icons-container\"><i class=\"fas fa-inbox\"><\/i><\/span><\/div>\n\n\n\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-68845a16\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-68845a16\">Subscribe to our newsletter.<\/h2>\n\n\n\n<p id=\"wp-block-themeisle-blocks-advanced-heading-b333ac52\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-b333ac52\">Get the latest insights on digital solutions, industry trends, expert articles, and upcoming events.<\/p>\n\n\n\n<div style=\"text-align: center\" class=\"sender-form-field\" data-sender-form-id=\"lx1ps3zoejyq5d4dkux\"><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Key strategies at each stage of the product life cycle<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As we've mentioned, the product life cycle consists of four distinct stages: introduction, growth, maturity, and decline. Each stage is associated with changes in the product's market positioning. You can apply various marketing strategies at each stage to try to extend the lifespan of your products. Let's look at the main ones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategies in the introduction stage<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing strategies used in the introduction phase include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Skimming: Launching the product at a high price and with a high level of promotion.<\/li>\n\n\n\n<li>Slow skimming: launching the product at a high price and with limited promotion.<\/li>\n\n\n\n<li>Rapid penetration: launching the product at a low price and with a large promotional investment.<\/li>\n\n\n\n<li>Slow penetration: launching the product at a low price and with little promotion.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">During this stage you should try to:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Establish a clear brand identity.<\/li>\n\n\n\n<li>Connect with the right partners to promote your product.<\/li>\n\n\n\n<li>Conduct consumer testing or provide samples\/tests to key markets.<\/li>\n\n\n\n<li>Set the price of the product or service as high as you think it can be sold, reflecting the level of quality offered.<\/li>\n\n\n\n<li>Limiting the product or service to a specific type of consumer, as selectivity can increase demand.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">An example of a product at this stage could be the <a href=\"https:\/\/www.apple.com\/apple-vision-pro\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Apple Vision Pro<\/a>. This mixed reality device was recently launched at a high price and with a strong marketing campaign, following a rapid-fire skimming strategy. It is currently in its early stages, trying to establish its brand identity and connect with a niche of consumers willing to pay a premium for innovative, cutting-edge technology.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategies in the growth stage<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing strategies in the growth phase focus primarily on increasing profits. Some common strategies include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improve product quality.<\/li>\n\n\n\n<li>Add new features or support services to increase market share.<\/li>\n\n\n\n<li>Enter new market segments.<\/li>\n\n\n\n<li>Keep prices as high as possible to sustain demand and profits.<\/li>\n\n\n\n<li>Expand distribution channels to meet growing demand.<\/li>\n\n\n\n<li>Shift marketing messages from generating product awareness to generating preference.<\/li>\n\n\n\n<li>Apply skimming strategies if margins are low.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">At this stage, you should see rapid increases in sales, profits, and market share. Your strategies should seek to maximize these opportunities.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As an example, a product in the growth phase is the <a href=\"https:\/\/www.tesla.com\/modely\" target=\"_blank\" rel=\"noopener\" title=\"\">Tesla Model Y<\/a>. This electric car has seen a rapid increase in sales and market share in recent years. Tesla has continuously improved the product with new software features and expanded its Supercharger network to meet growing demand, opening up new market segments. Its strategy focuses on maintaining high prices and shifting the marketing focus from generating awareness to fostering brand preference.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategies in the maturity stage<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When your sales peak, the product enters the maturity stage. This typically means the market is saturated, and it may be necessary to modify marketing tactics to extend the product's shelf life. Common strategies at this stage fall into two categories:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Market modification<\/strong>: enter new segments, redefine the target audience, attract competitors' customers or convert non-users.<\/li>\n\n\n\n<li><strong>Product modification<\/strong>: adjust or improve the characteristics, quality, price or differentiation of the product compared to others on the market.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Coca-Cola is undoubtedly one product in the maturity stage. With a global presence and stable sales, the brand is no longer experiencing explosive growth. Its strategy focuses on market modification, such as launching sugar-free versions or new flavors, and product modification, such as adjusting bottle sizes or packaging, to maintain its relevance against the competition and extend its shelf life in a saturated market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategies in the decline stage<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the later stages of the cycle, sales and profits begin to decline. This may be due to changes in consumer preferences, technological advances, or new market alternatives. At this stage, you'll need to decide which strategy to pursue. If your goal is to save costs, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reduce promotional spending.<\/li>\n\n\n\n<li>Reduce the number of points of sale.<\/li>\n\n\n\n<li>Apply discounts to encourage purchases.<\/li>\n\n\n\n<li>Find a new use for the product.<\/li>\n\n\n\n<li>Maintaining the product while waiting for competitors to leave the market.<\/li>\n\n\n\n<li>Extract residual profits before withdrawing it.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Another option is to remove the product completely. You can:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sell the brand to another company.<\/li>\n\n\n\n<li>Significantly reduce the price to clear inventory.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Many companies find that the best strategy is to modify the product during the maturity stage to avoid going into decline.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember that? A clear example of a product in decline is the DVD\/Blu-ray player. Sales of these devices have declined dramatically due to the popularity of streaming platforms and on-demand services. Companies that still manufacture them have significantly reduced their advertising spending and lowered prices to clear inventory, or have opted to withdraw them from the market, as technological changes and consumer preferences have rendered the product obsolete.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The three main elements of Product Lifecycle Management (PLM)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. People:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Effective product lifecycle management requires cross-functional collaboration between teams such as design, engineering, marketing, and sales. Clear communication and shared goals are essential for successful product development and management.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Processes:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Streamlined processes ensure more efficient product development, manufacturing, and distribution. By establishing standardized workflows, companies can reduce errors and accelerate time-to-market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Technology:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">PLM software solutions play a fundamental role in product data management, documentation, and collaboration. These tools facilitate version control, document sharing, and real-time communication between teams.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to know if your PLM system is working: Key metrics for product success<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the complex world of product development, managing every stage, from the initial idea to market withdrawal, is a constant challenge. This is where Product Lifecycle Management (PLM) comes in, a system that not only structures this process but also has a direct impact on the profitability and quality of your products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But how do you know if the investment in your PLM system is really paying off? The answer lies in the metrics. Measuring the success of your PLM system is crucial, as it allows you to make informed decisions, correct course in a timely manner, and ensure your business is on the right path to achieving its goals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The right metrics will give you a clear view of your system's effectiveness. For example, time-to-market will tell you if you're launching products faster than your competitors, while product quality and cost of goods sold will give you an idea of the efficiency of your manufacturing processes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, customer-centric metrics like Net Promoter Score (NPS) and customer satisfaction will tell you whether your products are truly resonating with your audience. In our experience as specialists in PLM tools like Teamcenter and Cortona, we've seen how correctly measuring these indicators transforms product development, turning companies into leaders in their industries.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Do you want to optimize the life cycle of your products?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At Orienteed, we are experts in implementing and optimizing PLM systems for companies like yours. If you want to know how a PLM solution can help you reduce costs, improve quality, and accelerate your time-to-market, <a href=\"https:\/\/orienteed.com\/en\/contact-us\/\">Click here to contact us<\/a> and discover what we can do for your business.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-766c474e\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset has-light-bg\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-90d47fbe\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-advanced-columns-d3ee70fd\" class=\"wp-block-themeisle-blocks-advanced-columns has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-435148ce\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-font-awesome-icons-2cb6454f\" class=\"wp-block-themeisle-blocks-font-awesome-icons\"><span class=\"wp-block-themeisle-blocks-font-awesome-icons-container\"><i class=\"fas fa-code\"><\/i><\/span><\/div>\n\n\n\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-6b9eba4d\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-6b9eba4d\">Do you need to develop a digital solution for your business?<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:24px\">Contact us today here to start an incredible project together.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-button-group-d9752f49\" class=\"wp-block-themeisle-blocks-button-group wp-block-buttons align-center-desktop\">\n<div id=\"wp-block-themeisle-blocks-button-7db3b5d3\" class=\"wp-block-themeisle-blocks-button wp-block-button\"><a href=\"https:\/\/orienteed.com\/en\/contact-us\/\" target=\"_self\" rel=\"noopener noreferrer\" class=\"wp-block-button__link\"><span>Contact<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Uncover the essential Product Lifecycle Management (PLM) strategies and learn how to optimize every stage of the product lifecycle to improve quality, cut costs, and accelerate launches.<\/p>","protected":false},"author":2,"featured_media":6566,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[268],"tags":[249,269,250],"class_list":["post-6563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-lifecycle-management","tag-gestion-de-productos","tag-plm","tag-product-lifecycle-management"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Descubre las estrategias esenciales del PLM y c\u00f3mo optimizar cada 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