{"id":6399,"date":"2025-07-03T10:15:46","date_gmt":"2025-07-03T08:15:46","guid":{"rendered":"https:\/\/orienteed.com\/?p=6399"},"modified":"2025-07-04T10:16:08","modified_gmt":"2025-07-04T08:16:08","slug":"what-is-shopify","status":"publish","type":"post","link":"https:\/\/orienteed.com\/en\/que-es-shopify\/","title":{"rendered":"What is Shopify and how can it boost your online business?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Shopify is one of the <a href=\"https:\/\/orienteed.com\/en\/e-commerce-platforms-in-2025-the-top-10\/\">e-commerce platforms<\/a> most widely used in the world. Their popularity is no coincidence: they allow businesses of all sizes to create professional online stores, manage products, process payments, and rapidly scale their digital presence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, you'll learn what Shopify is, how it works, its main advantages, and whether it's the best option for launching or growing your online store today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Go for it!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/07\/what-is-shopify-1024x683.jpg\" alt=\"qu\u00e9 es shopify\" class=\"wp-image-6404\" srcset=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/07\/what-is-shopify-1024x683.jpg 1024w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/07\/what-is-shopify-300x200.jpg 300w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/07\/what-is-shopify-768x512.jpg 768w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/07\/what-is-shopify-1536x1024.jpg 1536w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/07\/what-is-shopify-18x12.jpg 18w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/07\/what-is-shopify-930x620.jpg 930w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/07\/what-is-shopify.jpg 1860w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What is Shopify?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify is an all-in-one, cloud-based ecommerce platform that lets you create, customize, and manage online stores without advanced technical knowledge.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">With Shopify you can:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sell \u200b\u200bphysical or digital products.<\/li>\n\n\n\n<li>Manage inventory, shipping, and returns.<\/li>\n\n\n\n<li>Accept payments online or in a physical store (POS).<\/li>\n\n\n\n<li>Customize your store's design without writing code.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Thousands of entrepreneurs, startups, and major brands use Shopify for its ease of use, speed of deployment, and scalability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How does Shopify work?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify operates as a subscription service. You pay a monthly fee (starting at $39\/month or \u20ac29\/month in Europe) that includes hosting, security, maintenance, and access to sales, marketing, and design tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Each plan includes:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A professional online store.<\/li>\n\n\n\n<li>Shopify Payments (payment processor).<\/li>\n\n\n\n<li>Order, customer, and product management tools.<\/li>\n\n\n\n<li>Access the Shopify App Store.<\/li>\n\n\n\n<li>Integrations with social networks and marketplaces.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Plus, you don't need to worry about servers, backups, or updates. Shopify takes care of everything.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-0ae5908b\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-center has-light-bg\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-5cce5366\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div class=\"wp-block-themeisle-blocks-service ticss-e80cdc60\">\n<div id=\"wp-block-themeisle-blocks-font-awesome-icons-f80ba529\" class=\"wp-block-themeisle-blocks-font-awesome-icons\"><span class=\"wp-block-themeisle-blocks-font-awesome-icons-container\"><i class=\"fas fa-inbox\"><\/i><\/span><\/div>\n\n\n\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-68845a16\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-68845a16\">Subscribe to our newsletter.<\/h2>\n\n\n\n<p id=\"wp-block-themeisle-blocks-advanced-heading-b333ac52\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-b333ac52\">Get the latest insights on digital solutions, industry trends, expert articles, and upcoming events.<\/p>\n\n\n\n<div style=\"text-align: center\" class=\"sender-form-field\" data-sender-form-id=\"lx1ps3zoejyq5d4dkux\"><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Shopify Plus: What is it and who is it for?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.shopify.com\/es-es\/plus\" target=\"_blank\" rel=\"noopener\" title=\"\">Shopify Plus is the advanced version<\/a> and fully customizable from Shopify, designed for high-volume or rapidly growing businesses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Includes:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Capacity to manage thousands of transactions per minute.<\/li>\n\n\n\n<li>Custom integrations with ERP or CRM.<\/li>\n\n\n\n<li>Omnichannel functionalities (online + physical stores).<\/li>\n\n\n\n<li>Access to exclusive tools like Shopify Flow, Scripts, and Launchpad.<\/li>\n\n\n\n<li>Lower fees if you use Shopify Payments.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ideal for brands that require scalability, automation, and business performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shopify Payments: The integrated payment system<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify Payments is Shopify's native payment processor. It accepts credit and debit cards, as well as other payment methods like Apple Pay and Google Pay, with no external fees.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Advantages:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lower commissions.<\/li>\n\n\n\n<li>No transaction fees.<\/li>\n\n\n\n<li>Automatic integration into your store.<\/li>\n\n\n\n<li>Save time on setup and bank reconciliation.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Key features of Shopify<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Secure payment processing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify offers a conversion-optimized checkout that supports multiple currencies and payment methods.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Easy and professional store design<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify's visual editor lets you design your store without code. You can choose from hundreds of pre-designed themes or customize them to suit your brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus, with Shopify Magic (generative AI), you can automatically write product descriptions, SEO copy, and more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Inventory management<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>From a central panel you can:<\/li>\n\n\n\n<li>Add products.<\/li>\n\n\n\n<li>Control stock and variants.<\/li>\n\n\n\n<li>Automate labels and shipment tracking.<\/li>\n\n\n\n<li>Connect to the Shopify Fulfillment Network for fast delivery.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What can you sell with Shopify?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Shopify lets you sell almost any type of product or service:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\" style=\"border-width:1px\"><thead><tr><th>Product type<\/th><th>Examples<\/th><\/tr><\/thead><tbody><tr><td>Physical products<\/td><td>Clothing, accessories, furniture, food<\/td><\/tr><tr><td>Digital products<\/td><td>Ebooks, courses, music<\/td><\/tr><tr><td>Services<\/td><td>Consultations, classes, events<\/td><\/tr><tr><td>Productos print-on-demand<\/td><td>T-shirts, posters, mugs<\/td><\/tr><tr><td>Subscription boxes<\/td><td>Monthly cosmetics, snacks<\/td><\/tr><tr><td>Experiences<\/td><td>Workshops, trips, training<\/td><\/tr><tr><td>Rentals<\/td><td>Costumes, equipment, decoration<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why choose Shopify for your online store?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are many reasons to use Shopify, but the following stand out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Easy to use<\/strong>: You can launch a store without knowing how to code.<\/li>\n\n\n\n<li><strong>Speed<\/strong>: Start selling in hours, not weeks.<\/li>\n\n\n\n<li><strong>Scalability<\/strong>: from an SME to a large brand.<\/li>\n\n\n\n<li><strong>Integrated marketing<\/strong>: SEO, email marketing, social networks.<\/li>\n\n\n\n<li><strong>Security and trust<\/strong>: PCI standards compliance.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, si te interesa el modelo de dropshipping, Shopify ofrece integraciones con apps como Oberlo o DSers para automatizar todo el proceso.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Advantages and disadvantages of Shopify<\/h2>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\" style=\"border-width:1px\"><thead><tr><th>Pros<\/th><th>Disadvantages<\/th><\/tr><\/thead><tbody><tr><td>Easy to use, ideal for beginners<\/td><td>Commissions for external payments<\/td><\/tr><tr><td>Complete and comprehensive solution<\/td><td>Limited advanced SEO features<\/td><\/tr><tr><td>Wide variety of templates<\/td><td>Additional costs for premium apps or themes<\/td><\/tr><tr><td>Compatible with physical stores (POS)<\/td><td>Limited customization without technical knowledge<\/td><\/tr><tr><td>Scalable and with 24\/7 support<\/td><td>Learning curve in some integrations<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Is Shopify the best option for your business?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you're looking for a robust, scalable, and easy-to-implement ecommerce solution, Shopify is an excellent choice. Whether you're a first-time entrepreneur or part of a business that needs to integrate online and physical sales, Shopify offers the right tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its all-in-one approach, combined with smart features and an active community, makes it one of the best e-commerce platforms on the market in 2025.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you know what Shopify is and how it can help you grow in the digital world, the next step is to analyze your needs and get started.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Can we help you optimize or launch your online store on Shopify? <a href=\"https:\/\/orienteed.com\/en\/contact-us\/\">Contact us<\/a> and discover how Orienteed can help you develop an incredible project.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-766c474e\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset has-light-bg\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-90d47fbe\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-advanced-columns-d3ee70fd\" class=\"wp-block-themeisle-blocks-advanced-columns has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-435148ce\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-font-awesome-icons-2cb6454f\" class=\"wp-block-themeisle-blocks-font-awesome-icons\"><span class=\"wp-block-themeisle-blocks-font-awesome-icons-container\"><i class=\"fas fa-code\"><\/i><\/span><\/div>\n\n\n\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-6b9eba4d\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-6b9eba4d\">Do you need to develop a digital solution for your business?<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:24px\">Contact us today here to start an incredible project together.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-button-group-d9752f49\" class=\"wp-block-themeisle-blocks-button-group wp-block-buttons align-center-desktop\">\n<div id=\"wp-block-themeisle-blocks-button-7db3b5d3\" class=\"wp-block-themeisle-blocks-button wp-block-button\"><a href=\"https:\/\/orienteed.com\/en\/contact-us\/\" target=\"_self\" rel=\"noopener noreferrer\" class=\"wp-block-button__link\"><span>Contact<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Learn what Shopify is, how it works, and why it's one of the best platforms for creating online stores and scaling your digital business in 2025.<\/p>","protected":false},"author":2,"featured_media":6404,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[148],"tags":[186,240],"class_list":["post-6399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desarrollo-ecommerce","tag-plataformas","tag-shopify"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Descubre 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