{"id":6264,"date":"2025-06-19T16:25:06","date_gmt":"2025-06-19T14:25:06","guid":{"rendered":"https:\/\/orienteed.com\/?p=6264"},"modified":"2025-06-19T16:29:07","modified_gmt":"2025-06-19T14:29:07","slug":"how-ezpeleta-transformed-his-b2b-ecommerce-model","status":"publish","type":"post","link":"https:\/\/orienteed.com\/en\/como-ezpeleta-transformo-su-modelo-b2b-ecommerce\/","title":{"rendered":"How Ezpeleta Transformed Its B2B Model with an Innovative, Sustainable E-commerce Platform"},"content":{"rendered":"<p class=\"wp-block-paragraph\">In a world where B2B commerce is rapidly shifting to digital, Ezpeleta \u2014 a Spanish company with <a href=\"https:\/\/www.ezpeleta.com\/empresa\" target=\"_blank\" rel=\"noopener\" title=\"\">over 85 years of history<\/a>\u2014 has made a bold move toward the future. Known for its high-quality outdoor furniture, the company decided to completely transform its distributor sales model by launching a modern, efficient, and scalable B2B e-commerce platform.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/06\/ezpeleta-caso-de-estudio-1024x683.jpg\" alt=\"ezpeleta caso de estudio\" class=\"wp-image-6267\" srcset=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/06\/ezpeleta-caso-de-estudio-1024x683.jpg 1024w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/06\/ezpeleta-caso-de-estudio-300x200.jpg 300w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/06\/ezpeleta-caso-de-estudio-768x512.jpg 768w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/06\/ezpeleta-caso-de-estudio-1536x1024.jpg 1536w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/06\/ezpeleta-caso-de-estudio-18x12.jpg 18w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/06\/ezpeleta-caso-de-estudio-930x620.jpg 930w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/06\/ezpeleta-caso-de-estudio.jpg 1860w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge: Modernize Without Losing the Human Touch<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before the project, Ezpeleta had strong relationships with its distributors but relied heavily on manual processes: phone calls, emails, and ERP-based order management. This resulted in errors, delays, and a lack of real-time visibility. The company also lacked insights into customer behavior and had no way to offer personalized experiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Solution: A Mobile-First, Integrated B2B Platform<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With support from Orienteed, Ezpeleta implemented a solution based on <a href=\"https:\/\/orienteed.com\/en\/magento-ecommerce-platform\/\">Magento Commerce<\/a> with PWA Studio and React, delivering a seamless shopping experience optimized for mobile devices. The new platform allows users to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Place orders in just 2 steps and reorder with one click.<\/li>\n\n\n\n<li>View personalized pricing and real-time stock availability.<\/li>\n\n\n\n<li>Manage orders, returns, and quotes in one place.<\/li>\n\n\n\n<li>Access the store 24\/7 from any device \u2014 even with limited connectivity.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, ERP integration has fully automated order management, eliminating errors and reducing processing times.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Results<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>200+ distributors already using the platform<\/li>\n\n\n\n<li>4-second maximum page load time<\/li>\n\n\n\n<li>Project completed in just 6 months<\/li>\n\n\n\n<li>New capabilities for launching targeted promotions and tracking key metrics<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Why Is This a Standout Case?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Because Ezpeleta proves that a traditional business can go digital without losing its personal approach. Their new platform not only improves internal efficiency but also delivers a B2B buying experience on par with the best B2C standards \u2014 something today\u2019s professional buyers expect.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Want the full technical and functional details?<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><a href=\"https:\/\/orienteed.com\/en\/ezpeleta-b2b-case-study\/\">Download the full case study and see how Ezpeleta redefined the B2B experience with Orienteed\u2019s help.<\/a><\/h3>","protected":false},"excerpt":{"rendered":"<p>Learn how Ezpeleta digitized its B2B channel with an innovative and efficient e-commerce platform developed by Orienteed.<\/p>","protected":false},"author":4,"featured_media":6267,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[181],"tags":[7,265,28],"class_list":["post-6264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-exito","tag-b2b","tag-ezpeleta","tag-magento"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Conoce c\u00f3mo Ezpeleta digitaliz\u00f3 su canal B2B con una plataforma e-commerce innovadora y eficiente, desarrollada 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