{"id":6054,"date":"2025-05-15T14:03:34","date_gmt":"2025-05-15T12:03:34","guid":{"rendered":"https:\/\/orienteed.com\/?p=6054"},"modified":"2025-05-15T14:09:22","modified_gmt":"2025-05-15T12:09:22","slug":"case-study-miin-cosmetics-how-it-scaled-its-business","status":"publish","type":"post","link":"https:\/\/orienteed.com\/en\/caso-de-estudio-miin-cosmetics-como-escalo-su-negocio\/","title":{"rendered":"MiiN Cosmetics Case Study: How It Scaled Its Online Business and Won a Beauty Industry Award"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Case Study<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MiiN Cosmetics, the European brand specialized in Korean skincare, has shown how a strategic digital transformation can become the engine for growth. Thanks to its collaboration with Orienteed, MiiN successfully <a href=\"https:\/\/orienteed.com\/en\/services\/ecommerce-services\/\" title=\"Read more\">modernized its e-commerce platform<\/a>\u2014 improving speed, scalability, and user experience just in time for Black Friday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, you\u2019ll discover some of the most important highlights from the MiiN Cosmetics case study, which we\u2019ve recently published and which we\u2019re sure you\u2019ll find valuable for your own business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Go for it!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/05\/caso_estudio_miin_cosmetics-1024x683.jpg\" alt=\"caso estudio\" class=\"wp-image-6059\" srcset=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/05\/caso_estudio_miin_cosmetics-1024x683.jpg 1024w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/05\/caso_estudio_miin_cosmetics-300x200.jpg 300w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/05\/caso_estudio_miin_cosmetics-768x512.jpg 768w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/05\/caso_estudio_miin_cosmetics-1536x1024.jpg 1536w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/05\/caso_estudio_miin_cosmetics-18x12.jpg 18w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/05\/caso_estudio_miin_cosmetics-930x620.jpg 930w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/05\/caso_estudio_miin_cosmetics.jpg 1860w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The Challenge for MiiN Cosmetics: Scaling with an Outdated Platform<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Using an outdated PrestaShop platform, MiiN was facing issues with performance, SEO, security, and complete dependency on external developers. This not only increased maintenance costs but also limited their ability to innovate and scale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Main challenges included:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dependence on proprietary, non-upgradable modules<\/li>\n\n\n\n<li>Slow mobile performance affecting SEO and conversion<\/li>\n\n\n\n<li>Scalability issues and high security risks<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The Solution by Orienteed: A Modern, Agile, and Scalable Platform<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Orienteed led a strategic migration to PrestaShop 8 in just 4 months. The new system removed technical bottlenecks, reduced risk, and gave MiiN the agility to scale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key results:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>+44% in Black Friday revenue vs. 2023<\/li>\n\n\n\n<li>+37% in Black Friday orders<\/li>\n\n\n\n<li>+277% improvement in mobile web performance<\/li>\n\n\n\n<li>Launch completed in just 4 months<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">What Changed After the Migration?<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Improved User Experience (UX):<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimized navigation and enhanced filtering<\/li>\n\n\n\n<li>Clear display of product variants<\/li>\n\n\n\n<li>\"Express checkout\" functionality<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Boosted Marketing Capabilities:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gift selection at checkout<\/li>\n\n\n\n<li>Integration with TikTok Shop and AWIN affiliate network<\/li>\n\n\n\n<li>Newsletter and slider automation<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Operational Efficiency:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real-time dashboards using Grafana<\/li>\n\n\n\n<li>Integration with Salesforce CRM<\/li>\n\n\n\n<li>Scalable, secure cloud infrastructure<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Recognition: Best New E-Commerce Platform Award<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Their innovation paid off<\/strong>: MiiN was honored at the 2024 Digital Beauty Awards as the \"Best New Online Sales Platform.\" This award reflects not only the technical excellence of the project but also its real, measurable business impact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ready to Boost Your E-commerce?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/miin-cosmetics.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MiiN Cosmetics story<\/a> proves that a well-executed digital strategy can completely transform an online store\u2019s performance. If you manage an e-commerce business \u2014 especially in beauty and skincare \u2014 this kind of transformation might be the key to your next big breakthrough.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/orienteed.com\/en\/miin-cosmetics-business-case-study\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/05\/caso_estudio_miin_ES_blog-1024x576.jpg\" alt=\"caso de estudio miin cosmetics\" class=\"wp-image-6057\" srcset=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/05\/caso_estudio_miin_ES_blog-1024x576.jpg 1024w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/05\/caso_estudio_miin_ES_blog-300x169.jpg 300w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/05\/caso_estudio_miin_ES_blog-768x432.jpg 768w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/05\/caso_estudio_miin_ES_blog-1536x864.jpg 1536w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/05\/caso_estudio_miin_ES_blog-18x10.jpg 18w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/05\/caso_estudio_miin_ES_blog.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2a95dd48 wp-block-buttons-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/orienteed.com\/en\/miin-cosmetics-business-case-study\/\">Download the complete case study for free<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">\u2026and discover how to scale your online store with a future-proof platform.<\/h3>","protected":false},"excerpt":{"rendered":"<p>MiiN Cosmetics case study: discover how it modernized its online store and increased sales with a new platform, winner of the 2024 Digital Beauty Awards.<\/p>","protected":false},"author":4,"featured_media":6059,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[181],"tags":[44,263],"class_list":["post-6054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-exito","tag-case-study","tag-miin-cosmetics"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Caso de estudio MiiN Cosmetics, descubre c\u00f3mo 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