{"id":4243,"date":"2024-12-05T08:00:00","date_gmt":"2024-12-05T07:00:00","guid":{"rendered":"https:\/\/orienteed.com\/?p=4243"},"modified":"2024-12-04T13:28:19","modified_gmt":"2024-12-04T12:28:19","slug":"guide-analysis-post-bfcm-how-to-evaluate-success","status":"publish","type":"post","link":"https:\/\/orienteed.com\/en\/guia-de-analisis-post-bfcm-como-evaluar-el-exito\/","title":{"rendered":"Post-BFCM analysis guide: how to evaluate the success of your campaign and identify useful information for your 2025 strategy."},"content":{"rendered":"<p class=\"wp-block-paragraph\">The time has come for a post-BFCM analysis. Black Friday and Cyber \u200b\u200bMonday (BFCM) represent an excellent opportunity to attract a unique cohort of shoppers. These consumers, attracted by deep discounts and exclusive offers, present opportunities and challenges for brands. Their behavior is often driven by urgency and price sensitivity, which can generate substantial sales volume during the event. However, <a href=\"https:\/\/orienteed.com\/en\/how-to-retain-customers-after-black-friday\/\">retain and engage with these customers after purchase<\/a> requires well thought out strategies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By evaluating the success of your recent campaign and adapting engagement efforts, you can transform these occasional buyers into loyal customers of your business. In this article, we will share a quick guide to doing a post-BFCM analysis, with the aim of identifying valuable information that you can use to improve and create your strategy in 2025, and also continue to create loyalty towards your brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Go for it!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/orienteed.com\/wp-content\/uploads\/2024\/12\/analisis-post-BFCM-1024x683.jpg\" alt=\"an\u00e1lisis post-BFCM\" class=\"wp-image-4246\" srcset=\"https:\/\/orienteed.com\/wp-content\/uploads\/2024\/12\/analisis-post-BFCM-1024x683.jpg 1024w, https:\/\/orienteed.com\/wp-content\/uploads\/2024\/12\/analisis-post-BFCM-300x200.jpg 300w, https:\/\/orienteed.com\/wp-content\/uploads\/2024\/12\/analisis-post-BFCM-768x512.jpg 768w, https:\/\/orienteed.com\/wp-content\/uploads\/2024\/12\/analisis-post-BFCM-1536x1024.jpg 1536w, https:\/\/orienteed.com\/wp-content\/uploads\/2024\/12\/analisis-post-BFCM-18x12.jpg 18w, https:\/\/orienteed.com\/wp-content\/uploads\/2024\/12\/analisis-post-BFCM-930x620.jpg 930w, https:\/\/orienteed.com\/wp-content\/uploads\/2024\/12\/analisis-post-BFCM.jpg 1860w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to evaluate the success of your campaign? Guide to post-BFCM analysis<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As we have said, implementing effective loyalty and retention strategies after Black Friday and Cyber \u200b\u200b\u200b\u200bMonday is crucial to maintain the momentum gained during these important shopping events and ensure customer loyalty throughout the holiday season, and of course, far beyond this season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first step to retaining BFCM buyers is to understand the performance of your campaign. By conducting an analysis you will be able to highlight strengths, expose weaknesses and shape future strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you are the e-commerce manager of a brand or the owner of your business, the analysis of metrics will be essential to identify successes and areas for improvement. This process can be essential and guide you in designing the strategy for Black Friday 2025 more effectively. Below we detail the step by step that you should follow:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Conduct a review of key metrics<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Total Sales and ROI (the return on investment)<\/strong>: Compare the income generated against the advertising expenditure to evaluate what the profitability has been.<\/li>\n\n\n\n<li><strong>Conversion Rate (CVR)<\/strong>: Measures how many visitors completed a purchase. If it was low, then analyze the purchasing experience (UX) and whether there could be obstacles or friction in said experience.<\/li>\n\n\n\n<li><strong>Average Order Value (AOV)<\/strong>: Check if the <a href=\"https:\/\/blog.hubspot.es\/service\/cross-selling-upselling\" target=\"_blank\" rel=\"noopener\" title=\"\">upselling and cross-selling strategies<\/a> were effective.<\/li>\n\n\n\n<li><strong>Customer Acquisition Cost (CAC)<\/strong>: Evaluate how much it costs to attract each new customer and compare it to previous years.<\/li>\n\n\n\n<li><strong>Lifetime Value (LTV)<\/strong>: If you implemented loyalty strategies, check if new customers buy again. What is the percentage of repeat buyers?<\/li>\n\n\n\n<li><strong>Abandoned Cart Rate<\/strong>: Investigate if there were any leak points in the payment process and what can be improved. How many customers left their shopping carts?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Conduct audience analysis<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Segmentation<\/strong>: Identify which customer segments performed best (new vs. returning, locations, etc.).<\/li>\n\n\n\n<li><strong>Conversion Channels<\/strong>: Determine which channels (email, social networks, PPC, organic) attracted the most customers and which one was most profitable.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Review product performance<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Best Selling Products<\/strong>: Analyze which items were in greatest demand and why. This can help adjust inventory in 2025. What is that star product in your catalog?<\/li>\n\n\n\n<li><strong>Stock-outs<\/strong>: If there were stock outs, consider adjusting your forecasts and production.<\/li>\n\n\n\n<li><strong>Margins<\/strong>: Evaluate which products contributed the most to net profits. How has the margin been?<\/li>\n<\/ul>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-0ae5908b\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-center has-light-bg\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-5cce5366\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div class=\"wp-block-themeisle-blocks-service ticss-e80cdc60\">\n<div id=\"wp-block-themeisle-blocks-font-awesome-icons-f80ba529\" class=\"wp-block-themeisle-blocks-font-awesome-icons\"><span class=\"wp-block-themeisle-blocks-font-awesome-icons-container\"><i class=\"fas fa-inbox\"><\/i><\/span><\/div>\n\n\n\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-68845a16\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-68845a16\">Subscribe to our newsletter.<\/h2>\n\n\n\n<p id=\"wp-block-themeisle-blocks-advanced-heading-b333ac52\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-b333ac52\">Get the latest insights on digital solutions, industry trends, expert articles, and upcoming events.<\/p>\n\n\n\n<div style=\"text-align: center\" class=\"sender-form-field\" data-sender-form-id=\"lx1ps3zoejyq5d4dkux\"><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. Audit website performance<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Web Traffic and Sources<\/strong>: Identify which channels drove the most traffic and how it behaved. Organic, direct, referral traffic?<\/li>\n\n\n\n<li><strong>Speed \u200b\u200band User Experience (UX)<\/strong>: Review data on loading times and bounce rates <a href=\"https:\/\/www.valido.ai\/en\/solutions\/valido-ux-audit\/\" target=\"_blank\" rel=\"noopener\" title=\"\">to identify technical problems<\/a>.<\/li>\n\n\n\n<li><strong>Devices<\/strong>: Compare performance between mobile and desktop to optimize each platform.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Evaluate the promotions and discounts executed<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Discount Efficiency<\/strong>: Analyze which offers had the most impact on sales.<\/li>\n\n\n\n<li><strong>Unprofitable promotions<\/strong>: Identifies discounts that did not generate enough margin or sales volume.<\/li>\n\n\n\n<li><strong>Results by Timing<\/strong>: Evaluate which days and times were most successful to adjust the duration of the campaigns. What day and time is your most visited store?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6. Conduct an analysis of your competition<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Observe your competitors' focus on discounts, advertising campaigns, and user experience to identify points for improvement.<\/li>\n\n\n\n<li>In general, what has your competition done that you could do in the future?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7. Run surveys and ask customers for opinions<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyze the feedback collected during and after the campaign. Were there common complaints? What did customers value most? This is perhaps one of the most important pieces of the entire analysis. Don't forget to qualitatively read the comments that customers may make. They will give you a lot of useful information.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The action plan for 2025<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Well, once the analysis is done, you can begin to create an action plan for the next year or season. Doing a post-BFCM analysis not only improves the performance of your next campaign, but also reinforces your overall ecommerce strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although only you know the complexity of your business and each of its particularities, these are the steps that we consider should be in your next strategy.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Adjust the advertising budget according to the most profitable channels of the executed campaign.<\/li>\n\n\n\n<li>Optimize the purchasing experience with improvements in UX and checkout.<\/li>\n\n\n\n<li><a href=\"https:\/\/orienteed.com\/en\/10-discount-strategies-for-the-bfcm\/\">Design more<\/a> strategic promotions, focusing on products with the highest margin and cross-selling.<\/li>\n\n\n\n<li>Plan ahead to avoid inventory and logistics problems.<\/li>\n\n\n\n<li>Build new customer loyalty with post-Black Friday campaigns, such as points programs or exclusive discounts.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Now is your turn!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As we have seen throughout this article, performing a post-BFCM analysis will be very beneficial. The BFCM customer retention process does not end with loyalty programs or personalized communication. Long-term success lies in continually surprising and delighting your audience. Exclusive first impressions of products, invitations to brand events, and recognition on community forums can build loyalty. Everything adds up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It's essential to ensure your brand remains relevant and valuable outside of seasonal sales peaks. Your ability to consistently deliver exceptional experiences lays the foundation for a thriving, loyal customer base year-round. It is time for useful information and adjustment of your strategy, time simply does not stop.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-766c474e\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset has-light-bg\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-90d47fbe\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-advanced-columns-d3ee70fd\" class=\"wp-block-themeisle-blocks-advanced-columns has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-435148ce\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-font-awesome-icons-2cb6454f\" class=\"wp-block-themeisle-blocks-font-awesome-icons\"><span class=\"wp-block-themeisle-blocks-font-awesome-icons-container\"><i class=\"fas fa-store\"><\/i><\/span><\/div>\n\n\n\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-6b9eba4d\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-6b9eba4d\">Do you need to develop or migrate your ecommerce?<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:24px\">Contact us today here to start an incredible project together.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-button-group-d9752f49\" class=\"wp-block-themeisle-blocks-button-group wp-block-buttons align-center-desktop\">\n<div id=\"wp-block-themeisle-blocks-button-7db3b5d3\" class=\"wp-block-themeisle-blocks-button wp-block-button\"><a href=\"https:\/\/orienteed.com\/en\/contact-us\/\" target=\"_self\" rel=\"noopener noreferrer\" class=\"wp-block-button__link\"><span>Contact<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Optimize your strategy with our post-BFCM analysis guide. Learn how to interpret key metrics and improve your Black Friday campaigns for 2025.<\/p>","protected":false},"author":2,"featured_media":4246,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[178],"tags":[142,211],"class_list":["post-4243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-marketing","tag-black-friday","tag-data-analytics"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Optimiza tu estrategia con nuestra gu\u00eda de an\u00e1lisis post-BFCM. 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