{"id":4133,"date":"2024-10-24T14:10:44","date_gmt":"2024-10-24T12:10:44","guid":{"rendered":"https:\/\/orienteed.com\/?p=4133"},"modified":"2024-10-25T14:11:02","modified_gmt":"2024-10-25T12:11:02","slug":"ultra-quick-guide-for-online-stores-bfcm","status":"publish","type":"post","link":"https:\/\/orienteed.com\/en\/guia-ultra-rapida-para-tiendas-online-bfcm\/","title":{"rendered":"Ultra-quick guide for online stores: how to prepare for BFCM 2024 in 4 weeks"},"content":{"rendered":"

Ultra quick guide.<\/em><\/p>\n\n\n\n

With just four weeks left until Black Friday and Cyber \u200b\u200bMonday (BFCM) 2024, time is ticking and ecommerce stores must prepare now. This is the biggest selling event of the year and optimizing your store now ensures you stay ahead of the competition, maximize sales and convert seasonal shoppers into loyal customers.<\/p>\n\n\n\n

This is an ultra-quick guide to prepare everything essential in just 4 weeks, and thus make the most of this year's BFCM.<\/p>\n\n\n\n

Go for it!<\/p>\n\n\n\n

\"guia<\/figure>\n\n\n\n

BFCM 2024 Summary<\/h2>\n\n\n\n

What is the BFCM?<\/strong><\/p>\n\n\n\n

When we talk about \"BFCM\", we are referring to \"Black Friday - Cyber \u200b\u200bMonday\", two of the most important shopping days that mark the beginning of the Christmas season. Black Friday is the day after Thanksgiving, and Cyber \u200b\u200bMonday is the Monday after.<\/p>\n\n\n\n

Nowadays, BFCM is crucial for stores as it attracts more traffic and sales, especially online.<\/p>\n\n\n\n

When is BFCM 2024?<\/strong><\/p>\n\n\n\n

Black Friday will be on November 29, 2024 and Cyber \u200b\u200bMonday will be on December 2, 2024.<\/p>\n\n\n\n

How is BFCM 2024 different from previous years?<\/h2>\n\n\n\n
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  1. The BFCM will start earlier than usual<\/strong>, this is because they continue to grow in popularity and consumers hope to take full advantage of it. A study by Boston Consulting Group<\/a> estimates that more than 74% of the US population planned to shop on Black Friday in 2023. This year can help predict that there will be more competition.
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  2. Consumers do research before buying<\/strong>. Today, buyers are more informed than ever. A Google study reveals that more than half of US consumers will review products before going to the store in 2023. Now, consumers are researching and purchasing in the months leading up to the holiday season.
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  3. Rise of mobile commerce<\/strong>. According to Cloudflare, Black Friday was the day with the highest mobile traffic, with 55.3% of events occurring on smartphones. In 2024, mobile devices will continue to dominate the BFCM shopping scene.
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  4. Paid search will be key<\/strong>. Adobe indicates that paid search generated 29.4% of retailers' online sales during the shopping season. By 2024, sponsored search will be critical to increasing sales.
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  5. Customers are looking for more offers and discounts<\/strong>. With global economic growth stagnating at 2.6% according to UNCTAD, consumers will be more cautious with their purchases, looking for offers and competitive prices.
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  6. Growth in health, beauty and fashion sectors<\/strong>. Online sales in the health and beauty sector grew 12% in the first quarter of 2024, according to Foxecom. In the BFCM, these sectors will see a significant increase in sales.
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  7. Social shopping will boost sales<\/strong>. A Salesforce study shows that social media drove five times more traffic in the 2023 holiday season. For BFCM 2024, social media will be essential<\/a>, especially to reach generations Z and Y.
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  8. High customer service expectations<\/strong>. Consumers expect faster, more personalized service. A Zendesk report indicates that 72% of customers expect immediate support. During the BFCM, meeting these expectations will be key to customer satisfaction and retention.<\/li>\n<\/ol>\n\n\n\n
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    Quick Action Plan: 4 Weeks to BFCM Success<\/h2>\n\n\n\n

    Well, if you're reading this, there probably isn't much time left. So this is a quick plan proposal to be ready in just 4 weeks.<\/p>\n\n\n\n

    Week 1: Optimize your website to improve speed and usability.<\/h3>\n\n\n\n