{"id":313,"date":"2022-08-18T00:00:00","date_gmt":"2022-08-17T22:00:00","guid":{"rendered":"https:\/\/orienteed.com\/\/ceo-en-la-transformacion-digital\/"},"modified":"2023-07-14T15:40:17","modified_gmt":"2023-07-14T13:40:17","slug":"ceo-in-digital-transformation","status":"publish","type":"post","link":"https:\/\/orienteed.com\/en\/ceo-en-la-transformacion-digital\/","title":{"rendered":"The CEO in digital transformation: leading the new era of ecommerce"},"content":{"rendered":"

The role of the CEO in digital transformation requires an active and focused commitment, otherwise the chances of success for the business will be very low or none. Basically this is because a digital transformation is a reinvention of the business model. That demands coordinated work from different areas of the organization, and large-scale investments to build new capabilities.<\/span><\/p>\n\n\n\n

The person called to meet this sustained challenge is the CEO. In this article, we will share some common ideas and principles to help CEOs maintain the focus of their intervention during a digital transformation process, clearly understanding that each process has its own particular context.<\/span><\/p>\n\n\n\n

What is digital transformation?<\/span><\/h2>\n\n\n\n

There are many terms that have become a trend. Like: <\/span>Big Data<\/span><\/em>, <\/span>Machine Learning<\/span><\/em>, <\/span>Headless Commerce<\/span><\/em>, <\/span>Cloud Computing<\/span><\/em> or Industry 4.0. \u201cDigital transformation\u201d is one of those terms that has been on the market for a long time and companies generally think that it is just about technology, but it is much more than that.<\/span><\/p>\n\n\n\n

Digital transformation is a process that involves reorienting \u2014in many cases reinventing\u2014 a company based on the use and application of emerging technologies. Obviously, technology by itself does nothing, which is why in the digital transformation process it is necessary to adapt technology to the particular needs of each business and, of course, to increase its profit.<\/span><\/p>\n\n\n\n

If we want to think about what the pillars of a digital transformation process are, we can say that they are: cultural change, training in digital skills and abilities, organizational change and the implementation of technology.<\/span><\/p>\n\n\n\n

As you can imagine, the challenge of leading and coordinating this process in companies has fallen entirely on the shoulders of CEOs. A digital transformation process that became urgent for many companies, after the impact of the pandemic and the new realities of the markets. In fact, <\/span>according to the IDC consultancy<\/span><\/a>, 84% of European CEOs consider investment in digital innovation to be crucial.<\/span><\/p>\n\n\n\n

\"European
Source: IDC<\/figcaption><\/figure>\n\n\n\n

CEOs\u2019 business priorities areas for 2022-23<\/span><\/h2>\n\n\n\n

In a survey conducted by Gartner, more than 400 CEOs (from different industries) were asked about their priorities for 2022-23 and their relationship to technology. The results reflect a radical change in their priorities, which, they say, had not been seen for 15 years. But they can represent a lasting approach in digital transformation processes. Let\u2019s see the summary of those priorities below:<\/span><\/p>\n\n\n\n