{"id":293,"date":"2021-09-24T00:00:00","date_gmt":"2021-09-23T22:00:00","guid":{"rendered":"https:\/\/orienteed.com\/\/tienda-online-b2b-pladur-claves\/"},"modified":"2023-03-01T23:38:07","modified_gmt":"2023-03-01T22:38:07","slug":"key-aspects-b2b-ecommerce-pladur","status":"publish","type":"post","link":"https:\/\/orienteed.com\/en\/tienda-online-b2b-pladur-claves\/","title":{"rendered":"Key aspects of a market leading B2B eCommerce platform: Pladur"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">What type of businesses do you usually associate with eCommerce?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Your first thought may be apparel &amp; fashion retailers, or companies like Amazon who sell consumer goods online. There\u2019s no doubt that eCommerce has built up a niche with B2C brands, i.e. companies who sell goods directly to consumers.However, B2B brands need eCommerce just as much as consumer stores, and <\/span><a href=\"https:\/\/orienteed.com\/en\/examples-b2b-ecommerce-companies\/\" title=\"Examples of B2B E-commerce: Companies Setting The Pace\"><span style=\"font-weight: 400;\">represent some of the most successful online businesses<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><span style=\"font-weight: 400;\">In this post we\u2019re featuring Pladur, a leader in the Spanish construction landscape. We will be highlighting the key aspects of its online store, demonstrating why B2B brands need a high performing e-commerce platform just as much as consumer stores.<\/span><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Store within a store: Distributor Empowerment<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The integration of Pladur's distributors is an important part of its e-commerce strategy. Each distributor is essentially handed the keys to its own storefront, equipped with the ability to:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Manage and customize their respective catalogs<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Specify different price rules for customer profiles based on purchase history<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Initiate their own online sales &amp; marketing campaigns<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">With the above, the distributors have full control of the sales process. They have the freedom and flexibility to make decisions as to which and how Pladur products are pushed to their respective customer base.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/\/images.ctfassets.net\/x4we65bqi45q\/FW8gukApcLYboG2yFc3J4\/6062d162d17d7279a2ddcfad35f5b005\/Bienvenido_a_TIENDA_PLADUR.gif\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">GIF image: Distributor store selection based on customer location<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">B2C-like Buying Experience<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Pladur\u2019s online store is designed with the intention of providing a B2C-like buying experience. A significant number of B2B buyers are now expressing the need for seamless web navigation and an effortless search experience. They also demand a consistent, personalized experience across devices. Just like in the case of B2C, buyers in the B2B world often discover products in one device and end up purchasing it on another device.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Hence it was important for Pladur that its e-commerce is able to provide a hassle-free, omni-device buying experience, with the customer\u2019s interests in mind.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/\/images.ctfassets.net\/x4we65bqi45q\/3664SQrcGVR0N0QACu2UBP\/20191c1d51745b5d30ed5553df3fe8f8\/Mobile.png\" alt=\"compra m\u00f3vil\" title=\"compra m\u00f3vil\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/\/images.ctfassets.net\/x4we65bqi45q\/188GC3DyjjdoXPnuIqREcv\/8e32c2517756d217a4034ae7b318dbc3\/Seamless_Navigation_and_Search_Filter.png\" alt=\"\" title=\"Filtro de b\u00fasqueda en una p\u00e1gina de listado de productos\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">&nbsp; &nbsp; &nbsp;<\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Real-time Online Catalog Management<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Pladur\u2019s e-commerce can be described as an online marketplace that enables Pladur, its distributors and customers to access synchronized product information at any time. The addition of browsing features such as search filters, product reviews and stock level information further enhances the customer\u2019s shopping experience.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">An important factor to this real-time execution is the integration of logistics and warehouse management systems to the e-commerce platform.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Purchase Flexibility<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Some of Pladur\u2019s customers may want to process a large volume order at one go, while others may prefer to purchase smaller quantities on a more frequent, periodic basis. Some purchases may be just a single product type and straightforward in nature, while others can consist of multiple distinct items, requiring buyers to carefully read technical specifications before deciding on the right product to buy. The point is that there is a large variety of products and purchase profiles to consider.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Therefore it was important for Pladur and its distributors to provide its customers with total purchasing flexibility. Pladur\u2019s online store allowed registered customers to set up and save favourite purchases, making repeated purchases easier. In addition, Pladur\u2019s eCommerce platform allows customers to specify orders in different measurements and quantities, such as pallets, weight in kg, size in square metre, etc.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/\/images.ctfassets.net\/x4we65bqi45q\/GE9aHEhzMZlzmjxYDEh03\/8a5fd2121231f2f9eaf4a54138c2abf8\/Placa_cantidad.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The flexibility of the purchase experience extends throughout Pladur\u2019s online store, also taking into consideration the <\/span><a href=\"https:\/\/orienteed.com\/en\/payment-methods-b2b\/\" title=\"Payment methods for B2B eCommerce: traditional and digital options\"><span style=\"font-weight: 400;\">payment preferences of different B2B customers<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">The Power of Data Analytics<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/\/images.ctfassets.net\/x4we65bqi45q\/59wo080QAfPviqIalH3AgV\/e569eef8cf5a30020d957f4bd691b972\/Elk.png\" alt=\"\" title=\"Elastic stack\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">With the data-driven capabilities provided by Elastic Stack, Pladur is able to access vital business insights of its eCommerce. Pladur and its distributors can accurately measure the performance of their sales and marketing initiatives.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Pladur is able to make better business decisions by having full visibility of analytics describing customer behaviour and their purchasing habits.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Starting a B2B eCommerce store<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Want to know more about how to start a B2B eCommerce in 2021? We\u2019ve previously talked about the key aspects of starting a B2B eCommerce project, so be sure to check out the <\/span><a href=\"https:\/\/orienteed.com\/en\/ecommerce-trends-2021\/\" title=\"The top ecommerce trends of 2021\"><span style=\"font-weight: 400;\">article on this topic<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Alternatively, you can reach out to us at <\/span><a href=\"mailto:hello@orienteed.com\"><span style=\"font-weight: 400;\">hello@orienteed.com<\/span><\/a><span style=\"font-weight: 400;\"> or through our <\/span><a href=\"https:\/\/www.orienteed.com\/en\/contact-us\" title=\"\"><span style=\"font-weight: 400;\">contact form<\/span><\/a><span style=\"font-weight: 400;\">, and our experts will contact you to arrange a free consultation.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>This article highlight the key aspects of Pladur's online store, demonstrating why B2B brands need a high performing e-commerce platform as much as consumer stores.<\/p>","protected":false},"author":3,"featured_media":1413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[181],"tags":[7,58,82,101],"class_list":["post-293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-exito","tag-b2b","tag-b2b2c","tag-e-commerce-platform","tag-pladur"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"En este art\u00edculo presentamos a Pladur, l\u00edder en el sector de la construcci\u00f3n espa\u00f1ol. 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