{"id":286,"date":"2021-03-31T00:00:00","date_gmt":"2021-03-30T22:00:00","guid":{"rendered":"https:\/\/orienteed.com\/\/ecommerce-marketplace-diferencias-ventajas\/"},"modified":"2023-03-01T23:41:40","modified_gmt":"2023-03-01T22:41:40","slug":"ecommerce-marketplace-difference-advantages","status":"publish","type":"post","link":"https:\/\/orienteed.com\/en\/ecommerce-marketplace-diferencias-ventajas\/","title":{"rendered":"Ecommerce vs Marketplaces: What are the differences between the two?"},"content":{"rendered":"

What is the difference between ecommerce and an online marketplace? Most people would presume that they are different names of the same thing. Although this may seem to be the case, there are some important differences between them.<\/span><\/p>\n\n\n\n

Firstly, we all know how important an online sales channel is for businesses. According to Statista, it is forecasted that in 2021, over 2.14 billion people worldwide will be expected to buy goods and services online. This number is expected to grow as more customers turn to online purchases. However for retailers who are new to the digital commerce scene, the endless options to go online can be quite overwhelming. A common question that is asked: \u201cWhich is better for my business - an ecommerce or an online marketplace?\u201d<\/span><\/p>\n\n\n\n

Whether you are an interested observer or a retailer looking to choose the right online sales option for your business, here\u2019s what you need to know about the differences between the two, and their advantages.<\/span><\/p>\n\n\n\n

What is e-commerce?<\/strong><\/h2>\n\n\n\n

Simply put, ecommerce is the purchase and sale of goods or services via the internet, accompanied by the transfer of money and data to complete the transaction. It is also known as electronic commerce and internet commerce. In practical situations, the term e-commerce has been used to describe a single seller website in which transactions involve two parties - the seller and the customer.<\/span><\/p>\n\n\n\n

In recent times, ecommerce is commonly used to refer to online platforms<\/a> like HCL Commerce, BigCommerce and Magento, which offer services to help businesses set up their online websites, equipped with sales functions and other value-added features.<\/span><\/p>\n\n\n\n

What is an online marketplace?<\/strong><\/h2>\n\n\n\n

An online marketplace is a platform where multiple retailers converge to sell their products. In this model, three entities are involved: the seller, the customer, and a third party who provides the facility (the marketplace and its services) to enable transactions between the customer and the seller. This third party is essentially the platform owner and administrator.<\/span><\/p>\n\n\n\n

The marketplace is essentially a way for retailers to participate in the traditional ecommerce environment, without the need to spend time and resources to build their own website. Among the most well-known online marketplaces right now are Amazon, Alibaba, eBay and Etsy.<\/span><\/p>\n\n\n\n

E-commerce Platform vs. Online Marketplace<\/h2>\n\n\n\n

From an end user standpoint, the difference between the two may not be so noticeable other than the fact that there is a greater variety of products and brands sold in a marketplace.<\/p>\n\n\n\n

As a retailer, there are a several factors to consider that will ultimately help you determine if it is worth selling through your own website or through a marketplace:<\/p>\n\n\n\n