{"id":269,"date":"2020-06-09T00:00:00","date_gmt":"2020-06-08T22:00:00","guid":{"rendered":"https:\/\/orienteed.com\/\/que-es-una-consultora-e-commerce-y-que-puede-hacer-por-tu-negocio\/"},"modified":"2024-09-19T16:39:55","modified_gmt":"2024-09-19T14:39:55","slug":"ecommerce-consultancy","status":"publish","type":"post","link":"https:\/\/orienteed.com\/en\/que-es-una-consultora-e-commerce-y-que-puede-hacer-por-tu-negocio\/","title":{"rendered":"What is an ecommerce consulting company and what it can do for your business"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>What is an ecommerce consulting company and what it can do for your business<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Because without it, the dream of profit can easily become the nightmare of big losses. Especially when it comes to B2B ecommerce (Business to business).<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Let's start at the beginning, what is a consultant?<\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Let's look at the definition of the <a href=\"https:\/\/dle.rae.es\/\" target=\"_blank\" rel=\"noopener\" title=\"\">RAE<\/a>.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Consultant: A person who is a specialist of a particular subject and whose job is to give advice and information to businesses, government organizations, etc.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">They have a high degree of specialization and the ability to offer their knowledge to those who need it. In addition, they are capable of identifying problems and potential difficulties that arise, provide solutions, and constantly innovating and adapting to the needs of businesses.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">When does your business need an e-commerce consultant?<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">During the process of creating and launching an <a href=\"https:\/\/orienteed.com\/en\/key-aspects-b2b-ecommerce-pladur\/\" title=\"Key aspects of a market leading B2B eCommerce platform: Pladur\">online store<\/a>.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">If you have an existing online store operation that is failing and you cannot figure out why.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">To improve results and increase sales.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">In summary, always, so that your ecommerce is viable and provides value at all times.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">What are the main problems that consultancies detect?<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Lack of visibility, poor optimization, services and products that do not fit the market, lack of demand, absence of differentiation and specialization<\/span>. <span style=\"font-weight: 400;\">Let's be more specific, what can a consultant do for your ecommerce?&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">With a solid, sustainable and differential value proposition:<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Generate a competitive advantage over rivals.<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Defend against competitors.<\/span><\/li>\n\n\n\n<li>Attract the ideal customer for you.<\/li>\n\n\n\n<li>Set a price policy that is profitable as well as competitive.<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Maintain profitability levels that have been previously established.<\/span><\/li>\n\n\n\n<li>Manage the growth of business projects.<\/li>\n\n\n\n<li>Grow without resorting to marketplaces.<\/li>\n\n\n\n<li>Reduce the costs of acquiring clients online.<\/li>\n\n\n\n<li>Detect markets and opportunities for expansion.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-55202\" style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"DC94090D-5634-4757-86F6-4E01553484AA-300x199.jpeg\" src=\"\/\/images.ctfassets.net\/x4we65bqi45q\/4EbmiRbVmsxohrRRUtXkI\/ec52ab8c81d185154dc6ff271191f6f9\/DC94090D-5634-4757-86F6-4E01553484AA-300x199.jpeg\" alt=\"DC94090D-5634-4757-86F6-4E01553484AA-300x199.jpeg\" width=\"300\" height=\"199\"><\/h4>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How does a consulting company work?&nbsp;<\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Gathers information to conduct an audit.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Analyzes the business, each of its areas and its environment.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Investigates the target audience in order to offer them what they are looking for.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Develops the 4 areas related to the customer-facing sales process. Discovery, Consideration, Conversion and Loyalty.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Researchers competitors.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Makes decisions from a neutral and impartial point of view.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Gives his\/her opinion and ideas, and suggests innovative approaches.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identifies opportunities.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identifies key people in the company and solid suppliers.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Proposes alternative choices, strategies and solutions.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Provides guidance and company in the process of the application and implementation of the action plans.<\/span><\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">How does a consulting company accomplish this? What tools do they use? What actions do they take?&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Here we have some examples<\/span>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Usability and analysis of the information architecture.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Analysis of the product catalog.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Monitoring of metrics and implementation of sales target control.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Analysis of the traffic and the profile of the users of the website.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">SEO analysis for search engine optimization.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">CRO conversion optimization.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Optimization of the purchase process (payment methods, shipping methods ...).<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Definition of service and customer service protocols.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Reviewing the legal and tax framework of online activity and the product.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Analysis of prices and industry competitors.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Online and offline marketing proposals.<\/span><\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">In summary:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">An e-commerce consulting company is essential to get the most out of your website.&nbsp;<\/span><strong>Analyzing, anticipating and reacting. &nbsp;<\/strong><span style=\"font-weight: 400;\">No se trata de decir c\u00f3mo hay que hacer las cosas, sino de acompa\u00f1ar en su implementaci\u00f3n.&nbsp;Pon una consultor\u00eda ecommerce al servicio de tu tienda online y:&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><em>Renew your business, increase your sales and increase your visibility.&nbsp;<\/em><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">One can no longer afford traditional error testing and the accumulation of failures in order to gain experience.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">We are here if you need us!&nbsp;<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Qu\u00e9 es una consultora ecommerce y qu\u00e9 puede hacer por tu negocio Porque sin ella, el sue\u00f1o de las ganancias puede convertirse f\u00e1cilmente en la pesadilla de las grandes p\u00e9rdidas. Sobre todo cuando nos referimos a ecommerce B2B (Business to business). Empecemos por el principio, \u00bfqu\u00e9 es un consult@r? Atendamos a la definici\u00f3n de la&hellip;&nbsp;<a href=\"https:\/\/orienteed.com\/en\/que-es-una-consultora-e-commerce-y-que-puede-hacer-por-tu-negocio\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">What is an ecommerce consulting company and what it can do for your business<\/span><\/a><\/p>","protected":false},"author":4,"featured_media":1591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[148],"tags":[61,8,17],"class_list":["post-269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desarrollo-ecommerce","tag-consultoria","tag-ecommerce","tag-transformacion-digital"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Un consultora ecommerce se caracteriza por su alta especializaci\u00f3n y 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