An increasing part of the advertising budget is invested online and the trend is for this to continue to increase, next year will set a new milestone. By 2020, half of global advertising expenditure will be spent online. In mobile formats, that's where most of the money will go, over $175 billion, yes you read it right, $175 billion. More specifically, digital ads will represent 47.7% of media spending.<\/p>\n\n\n\n
Almost half (45%) will be spent on online display ads, and just over half of display budgets (58%) will be spent on social space, mainly on Facebook which will continue to prevail in attracting advertising investment.<\/p>\n\n\n\n
These forecasts are, as well as other factors, the result of consumers' growing \"attachment\" to mobile devices<\/a>. Daily mobile Internet usage time has increased to 3 hours and 14 minutes over the last five years, an increase of almost two.<\/p>\n\n\n\n In addition, the Internet is already the largest advertising medium in eight markets, Sweden, the United Kingdom, China, Denmark, Norway, Russia, Australia and the USA.<\/p>\n\n\n\n And finally, another striking fact, Internet advertising spending has grown five times faster than traditional media since 2010.<\/p>\n\n\n\n And so on and so forth.<\/p>\n\n\n\n These figures have been taken from the WARC \u00abGlobal Ad Trends<\/em>\"<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" Cada vez una mayor parte del presupuesto en publicidad se invierte online y la tendencia es que esa partida siga aumentando, el pr\u00f3ximo a\u00f1o marcar\u00e1 un nuevo hito. En 2020 la mitad del gasto global en publicidad se invertir\u00e1 online. En formatos m\u00f3viles, hacia ah\u00ed se dirigir\u00e1n la mayor\u00eda de los fondos, m\u00e1s de 175.000… Read More »Internet advertising investment doubled.<\/span><\/a><\/p>","protected":false},"author":4,"featured_media":1616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[178],"tags":[7,6,8,19],"class_list":["post-198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-marketing","tag-b2b","tag-b2c","tag-ecommerce","tag-trends"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t