{"id":197,"date":"2020-03-26T00:00:00","date_gmt":"2020-03-25T23:00:00","guid":{"rendered":"https:\/\/orienteed.com\/\/?p=197"},"modified":"2024-09-30T14:22:33","modified_gmt":"2024-09-30T12:22:33","slug":"b2b-platform-business","status":"publish","type":"post","link":"https:\/\/orienteed.com\/en\/necesita-mi-negocio-una-plataforma-b2b\/","title":{"rendered":"Does my business need a B2B platform?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A term that is increasingly heard in the world of digital business is the&nbsp;<strong>B2B ecommerce model<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The B2B ecommerce concept<em class=\"\">&nbsp;is basically a digital commerce model optimized for manufacturers and distributors to sell to intermediaries through a web site.<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This model significantly increases efficiency in the management of supplies to both suppliers and customers.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This industry now duplicates the online sales model we are used to, where companies sell to end users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The B2B ecommerce model is around 1.2 trillion dollars and is growing at a rate of 7.4% each year according to the Forrester portal.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The pioneering companies in online retailing have discovered the great advantages of being able to sell to anyone anywhere in the world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Can manufacturers and large retailers also benefit from selling to their dealers using the online channel?<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">In the business world, purchases are made in a slightly more complex way. You have to deal with issues such as price variation depending on a lot of variables, type of customer, specific contract, freight, rappels, purchase volume to name just a few of them.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">In certain more traditional sectors, the customer often prefers to place his \"supply order\" by telephone, fax or email.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This means&nbsp;<strong>large management costs<\/strong>&nbsp;for the supplier companies, as they have to enter all this information manually into their systems (with the consequent risk of mistakes due to loss of information and time constraints).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They can also choose to offer their clients access to their management platforms such as SAP or SAGE with the inconvenience of having to&nbsp;<strong>pay for more user licenses.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This often involves installing and maintaining the desktop application on customers' computers and covering training for customers, which is usually not cheap.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">The digital transformation does not mean suddenly abandoning the traditional model and forcing our customers to use media they are not comfortable with.  Rather than that, it's about providing a more \"technological\" way of shopping, for those customers who want to do so.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">The 10 main advantages of a B2B commerce model<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Integration with your ERP (Order Management System).<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As the customer is the one who places her own order into the B2B ecommerce system,<strong>&nbsp;efficiency and costs are significantly increased.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mistakes are lowered.<\/li>\n\n\n\n<li>There is no need to pay for extra licenses per user.<\/li>\n\n\n\n<li>No training is required to use the platform.<\/li>\n\n\n\n<li>The customer can <strong>placer her order anywhere at any time<\/strong> without depending on schedules or bank holidays.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Reduction of delivery times.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The order can be passed directly to the warehouse and the carrier for collection and delivery.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, the customer can know at any time the status of his order and trace it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reduction of sales costs.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Part of the costs of receiving and managing the order disappear&nbsp;<strong>because the system becomes self-managed<\/strong>&nbsp;by the customer (who searches and orders on his own).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This also allows your customer service team to focus on supporting rather than collecting orders.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Customization of Promotions and Prices.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can take advantage of the potential of the&nbsp;<strong>ecommerce platform<\/strong>&nbsp;to personalize the content or products that will be visible to each of your customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can choose who sees what product or what offer or what price based on the criteria that your sales team establishes beforehand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also manage prices differently for the same customer depending on a previous contract relating to a work or a department within the same company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can automate the calculation of prices including freight, rebates or other variables.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Access to new customers and markets.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Any occasional visitor looking for information on the Internet about solutions, products or prices can become your customer or your referral.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Unique B2C2B platform.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Without much extra effort, you can also sell to end users with specific conditions. After all, a shop is a shop.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Catalog visibility.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Are you sure that your customers know your entire catalogue?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most likely not.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can automatically&nbsp;<strong>make recommendations about products that the customer does not know about<\/strong>&nbsp;o productos con mejores prestaciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, thanks to powerful search engines&nbsp;<strong>your customer will find better what they need<\/strong>&nbsp;with the consequent increase in sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Loyalty of young managers.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;<em class=\"\">milenials&nbsp;<\/em>are starting to occupy purchasing management positions in sectors with traditional relationship models.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They won't want to send a fax when they need supplies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A&nbsp;<a href=\"https:\/\/orienteed.com\/en\/b2b2c-business-implementation\/\" title=\"B2B2C business: essential elements to implement the model in your company\"><strong>B2B ecommerce platform<\/strong><\/a>&nbsp;will allow you to start defining today the way your customers will buy from you tomorrow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Omnicanality.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Using a single platform, you can create different portals for each of your brands, countries or segments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This allows you to manage with&nbsp;<strong>a single business team the multiple sales channels<\/strong>&nbsp;of your company.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Take advantage of the potential to manage your ecommerce in a personalized way for each country or language, taking advantage of the differences in cultures to highlight different products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Corporate presence.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">By having&nbsp;<strong>your entire catalog on the Internet<\/strong>&nbsp;, your corporate presence and your brand will be significantly increased.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Each of the products in your catalogue generates a page<\/strong> that is indexed in search engines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Each of these pages is a gateway to your business.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You will also benefit from integration with social networks, opinion platforms and online trust.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Data analysis.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You can integrate the full potential of platforms like Google Analytics with your ERP, allowing you to accurately measure your marketing campaigns and sales strategies and inventory turnover.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also analyze the purchasing habits of each customer and use that knowledge to design more efficient campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Orienteed we are specialists in developing this type of business using&nbsp;<strong>the most reliable platform on the market<\/strong> <a href=\"https:\/\/www.hcltechsw.com\/wps\/portal\/products\/commerce\/features\" target=\"_blank\" rel=\"noopener\" title=\"\">HCL Commerce.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Un t\u00e9rmino que cada vez se escucha m\u00e1s en el mundo de los negocios digitales es el del&nbsp;modelo de ecommerce B2B.&nbsp; El concepto de ecommerce B2B&nbsp;es b\u00e1sicamente un modelo de comercio digital optimizado para que los fabricantes y distribuidores puedan vender a intermediarios a trav\u00e9s de un portal web. Este modelo incrementa notablemente la eficiencia&hellip;&nbsp;<a href=\"https:\/\/orienteed.com\/en\/necesita-mi-negocio-una-plataforma-b2b\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Does my business need a B2B platform?<\/span><\/a><\/p>","protected":false},"author":4,"featured_media":1613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[155],"tags":[7,8,18,17],"class_list":["post-197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2bstore","tag-b2b","tag-ecommerce","tag-marketing-digital","tag-transformacion-digital"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"El modelo de ecommerce B2B ronda los 1,2 trillones de d\u00f3lares y est\u00e1 creciendo a un ritmo de 7,4% cada a\u00f1o seg\u00fan el portal Forrester. 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