With the growing awareness of the risk of infection, the closing of schools, and the increase in the number of countries imposing movement restriction measures, many customers have started to turn towards online purchases. Here are some e-commerce reflections on the COVID-19 economy.<\/p>\n\n\n\n
Before the arrival of COVID-19 in Spain, the penetration of cross-border e-commerce ranged between 5% and 40%. As the weeks of confinement passed, the market grew at a sustained rate, and is now at levels similar to those of the United Kingdom and Germany.<\/p>\n\n\n\n
As with any crisis, businesses must adapt to these rapidly changing market conditions and make adjustments to their marketing and operating models to best serve their customers.<\/p>\n\n\n\n
The current health crisis will result in a rapid inflow of sales and marketing investment to online channels (online stores, mobile applications, marketplace). Establishing a synergy between the online and physical retail channels \u2013 the so-called omnichannel \u2013 will become crucial. This is because customers want to be able to move seamlessly across all channels, without limits.<\/p>\n\n\n\n
As\u00ed que las empresas deber\u00e1n reelaborar una gran cantidad de procesos internos. Los empleados especializados de repente se convertir\u00e1n en omni-trabajadores. Es decir, aquellos profesionales que realizan sus tareas de manera integral con el cliente. De ah\u00ed que uno de los principales desaf\u00edos sea la implementaci\u00f3n real de la omnichannel technology will be a necessity.<\/a>.<\/p>\n\n\n\n Also, an enhanced and simplified customer experience offered by omni channels has a number of important payoffs. In particular, they lead to a closer relationship between customers and brands, lower price sensitivities, increase in returning business and customer loyalty, thus creating overall long-term value for customers. A business that is able to diversify its channels also reduces their risks by not having to rely on a single channel. The omnichannel approach can increase productivity and efficiency by funnelling resources into growing channels. Additionally, this approach also creates flexibility, allowing for new or trendy sales channels to be easily incorporated into a company\u2019s omnichannel strategy.<\/p>\n\n\n\n What seems like good news for online stores, may pose a headache in logistics. A strong increase in sales leads to a greater number of orders to manage and deliver, which can overwhelm the unprepared.<\/p>\n\n\n\n To avoid drowning in perceived success, it is important for businesses to have an impeccable inventory management system and supply chain that is capable of managing deliveries with the greatest efficiency.<\/p>\n\n\n\n To face up to this unique challenge, it can be the best time for businesses to implement software that helps them to automate these management processes.<\/p>\n\n\n\n While the current situation is rapidly evolving, the suggestions may become outdated at the same pace as the development of the pandemic. The question is what lessons can be drawn in the context of e-commerce.<\/p>\n\n\n\n The COVID-19 pandemic has made it clear that e-commerce serves as an important and accessible channel for consumers in times of crisis. It is also a vital economic driver and saviour for small businesses. The pandemic has highlighted not only the importance of digital technologies in general, but also several vulnerabilities across the world. The recent commentary from the World Trade Organization<\/a>, raises some salient points, for example:<\/p>\n\n\n\n What type of e-commerce solutions can we implement, and how can we implement them, to enable fast and secure cross-border movement of goods and services, and consequently to help economic recovery and job creation after the COVID-19 pandemic?<\/p>\n\n\n\n Network capacity and higher bandwidth services are crucial, not only during the pandemic itself, but also for e-commerce and economic inclusion in general. More importantly, they have demonstrated an important role in the delivery of essential services and resources to the less-connected communities during the global crisis.<\/p>\n\n\n\n What you do today will decide how well you fare in the future.<\/p>\n\n\n\n If you need to create or improve your e-commerce contact us here.<\/a><\/p>","protected":false},"excerpt":{"rendered":" Con la creciente conciencia del riesgo de infecci\u00f3n por coronavirus, el cierre de escuelas y un n\u00famero creciente de pa\u00edses que emiten un estado de emergencia, muchos clientes comenzaron a hacer compras en l\u00ednea. Aqu\u00ed os dejamos unas reflexiones sobre c\u00f3mo ser\u00e1 el ecommerce en la nueva normalidad, despu\u00e9s de la COVID19. El futuro, ya… Read More »Ecommerce and the new normal in the Covid-19 Economy<\/span><\/a><\/p>","protected":false},"author":4,"featured_media":1593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[167],"tags":[7,6,12,8,14,13],"class_list":["post-195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-b2b","tag-b2c","tag-covid-19","tag-ecommerce","tag-omnicanalidad","tag-onmichannel"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\tThe logistical challenge.<\/h2>\n\n\n\n
Ecommerce in the COVID-19 economy: Final observations<\/h2>\n\n\n\n