{"id":6660,"date":"2025-08-22T17:01:23","date_gmt":"2025-08-22T15:01:23","guid":{"rendered":"https:\/\/orienteed.com\/?page_id=6660"},"modified":"2026-01-09T11:40:28","modified_gmt":"2026-01-09T10:40:28","slug":"case-study-pladur-b2b2c","status":"publish","type":"page","link":"https:\/\/orienteed.com\/en\/caso-estudio-pladur-b2b2c\/","title":{"rendered":"Caso de estudio: Pladur y su transformaci\u00f3n eCommerce B2B2C"},"content":{"rendered":"\n<div id=\"wp-block-themeisle-blocks-advanced-columns-44281d72\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-center\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-4c569c3e\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-advanced-columns-7b483968\" class=\"wp-block-themeisle-blocks-advanced-columns has-3-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-collapsedRows-layout has-vertical-center\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-81d789be\" class=\"wp-block-themeisle-blocks-advanced-column\"><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-column-25b68951\" class=\"wp-block-themeisle-blocks-advanced-column\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized has-custom-border\"><a href=\"https:\/\/orienteed.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"100\" src=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/03\/orienteed_leading_digital_solutions_2025-e98bd5.svg\" alt=\"logo Orienteed 2025\" class=\"wp-image-5452\" style=\"border-radius:0px;width:200px\"\/><\/a><\/figure>\n<\/div><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-column-75bfb61e\" class=\"wp-block-themeisle-blocks-advanced-column\"><div class=\"trp_language_switcher_shortcode\">\n<div class=\"trp-language-switcher trp-language-switcher-container\" data-no-translation >\n    <div class=\"trp-ls-shortcode-current-language\">\n        <a href=\"#\" class=\"trp-ls-shortcode-disabled-language trp-ls-disabled-language\" title=\"English\" onclick=\"event.preventDefault()\">\n\t\t\t EN\t\t<\/a>\n    <\/div>\n    <div class=\"trp-ls-shortcode-language\">\n                <a href=\"#\" class=\"trp-ls-shortcode-disabled-language trp-ls-disabled-language\"  title=\"English\" onclick=\"event.preventDefault()\">\n\t\t\t EN\t\t<\/a>\n                    <a href=\"https:\/\/orienteed.com\/en\/wp-json\/wp\/v2\/pages\/6660#TRPLINKPROCESSED\" title=\"Spanish\">\n             ES        <\/a>\n\n        <\/div>\n    <script type=\"application\/javascript\">\n        \/\/ need to have the same with set from JS on both divs. Otherwise it can push stuff around in HTML\n        var trp_ls_shortcodes = document.querySelectorAll('.trp_language_switcher_shortcode .trp-language-switcher');\n        if ( trp_ls_shortcodes.length > 0) {\n            \/\/ get the last language switcher added\n            var trp_el = trp_ls_shortcodes[trp_ls_shortcodes.length - 1];\n\n            var trp_shortcode_language_item = trp_el.querySelector( '.trp-ls-shortcode-language' )\n            \/\/ set width\n            var trp_ls_shortcode_width                                               = trp_shortcode_language_item.offsetWidth + 16;\n            trp_shortcode_language_item.style.width                                  = trp_ls_shortcode_width + 'px';\n            trp_el.querySelector( '.trp-ls-shortcode-current-language' ).style.width = trp_ls_shortcode_width + 'px';\n\n            \/\/ We're putting this on display: none after we have its width.\n            trp_shortcode_language_item.style.display = 'none';\n        }\n    <\/script>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-00b414b7\" class=\"wp-block-themeisle-blocks-advanced-columns has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-2c03be57\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-advanced-columns-46821e5e\" class=\"wp-block-themeisle-blocks-advanced-columns has-2-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-collapsedRows-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-2a5be847\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-409709ef\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-409709ef\">Pladur impulsa la innovaci\u00f3n con un eCommerce B2B2C unificado<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Descubre c\u00f3mo Pladur revolucion\u00f3 su modelo de distribuci\u00f3n con una plataforma digital B2B2C que conecta a distribuidores, clientes y procesos en un solo ecosistema.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-button-group-a088eeda\" class=\"wp-block-themeisle-blocks-button-group wp-block-buttons\">\n<div id=\"wp-block-themeisle-blocks-button-f7478cd9\" class=\"wp-block-themeisle-blocks-button wp-block-button is-style-primary\"><a href=\"#wp-block-themeisle-blocks-advanced-heading-a7ac9edf\" target=\"_self\" rel=\"noopener noreferrer\" class=\"wp-block-button__link\"><span>Descargar gratis<\/span><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-column-96d30152\" class=\"wp-block-themeisle-blocks-advanced-column\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"602\" src=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/08\/Pladur-Hero-image.jpg\" alt=\"Pladur Hero image\" class=\"wp-image-6688\" style=\"object-fit:contain\" srcset=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/08\/Pladur-Hero-image.jpg 560w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/08\/Pladur-Hero-image-279x300.jpg 279w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/08\/Pladur-Hero-image-11x12.jpg 11w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-52cfbd93\" class=\"wp-block-themeisle-blocks-advanced-columns has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-c1db34d7\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-advanced-columns-eb83d928\" class=\"wp-block-themeisle-blocks-advanced-columns has-2-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-collapsedRows-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-0b945d3f\" class=\"wp-block-themeisle-blocks-advanced-column\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/08\/imagen-02-case-pladur.jpg\" alt=\"Los desaf\u00edos de Pladur en distribuci\u00f3n y digitalizaci\u00f3n\" class=\"wp-image-6687\" srcset=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/08\/imagen-02-case-pladur.jpg 1024w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/08\/imagen-02-case-pladur-300x200.jpg 300w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/08\/imagen-02-case-pladur-768x513.jpg 768w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/08\/imagen-02-case-pladur-18x12.jpg 18w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/08\/imagen-02-case-pladur-930x620.jpg 930w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-column-6a822a52\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-a49dc04c\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-a49dc04c\">Los desaf\u00edos de Pladur en distribuci\u00f3n y digitalizaci\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pladur se enfrentaba a un mercado cada vez m\u00e1s competitivo y a una red de distribuci\u00f3n con herramientas limitadas para interactuar con los clientes finales. La falta de integraci\u00f3n en su cadena de valor generaba ineficiencias y retrasos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, la ausencia de presencia digital limitaba la capacidad de diferenciarse y responder a las nuevas demandas del sector.<\/p>\n\n\n\n<div id=\"wp-block-themeisle-blocks-button-group-3c584f00\" class=\"wp-block-themeisle-blocks-button-group wp-block-buttons\">\n<div id=\"wp-block-themeisle-blocks-button-1d65090e\" class=\"wp-block-themeisle-blocks-button wp-block-button is-style-primary\"><a href=\"#wp-block-themeisle-blocks-advanced-heading-a7ac9edf\" target=\"_self\" rel=\"noopener noreferrer\" class=\"wp-block-button__link\"><span>Descargar gratis<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-7535c73d\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset has-light-bg\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-ab9c1f8d\" class=\"wp-block-themeisle-blocks-advanced-column\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"115\" height=\"111\" src=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/06\/icon_star.png\" alt=\"\" class=\"wp-image-6097\" style=\"object-fit:contain\" srcset=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/06\/icon_star.png 115w, https:\/\/orienteed.com\/wp-content\/uploads\/2025\/06\/icon_star-12x12.png 12w\" sizes=\"auto, (max-width: 115px) 100vw, 115px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-1c83505a\" class=\"wp-block-themeisle-blocks-advanced-columns has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-7298cce4\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-021c8d2a\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-021c8d2a\">Qu\u00e9 aprender\u00e1s con este caso de estudio<\/h2>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-bee1b70c\" class=\"wp-block-themeisle-blocks-advanced-columns has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-a9eefd9f\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-advanced-columns-e8becfe4\" class=\"wp-block-themeisle-blocks-advanced-columns has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-248611c1\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-advanced-columns-ba7ddd2b\" class=\"wp-block-themeisle-blocks-advanced-columns has-5-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-collapsedRows-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-3acc516d\" class=\"wp-block-themeisle-blocks-advanced-column .fontbold\">\n<p class=\"has-neve-link-color-color has-text-color wp-block-paragraph\">C\u00f3mo Pladur dise\u00f1\u00f3 una estrategia digital para integrar a distribuidores y clientes en un mismo ecosistema.<\/p>\n<\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-column-e94b2191\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<p class=\"has-neve-link-color-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\">Qu\u00e9 papel jug\u00f3 la arquitectura tecnol\u00f3gica en la escalabilidad del proyecto.<\/p>\n<\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-column-13e48daf\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<p class=\"has-neve-link-color-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\">C\u00f3mo se optimiz\u00f3 la gesti\u00f3n de cat\u00e1logos, stock y log\u00edstica en tiempo real.<\/p>\n<\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-column-710b0924\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<p class=\"has-neve-link-color-color has-text-color has-link-color wp-elements-3 wp-block-paragraph\">De qu\u00e9 manera los distribuidores ganaron autonom\u00eda en precios, marketing y ventas online.<\/p>\n<\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-column-d9538095\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<p class=\"has-neve-link-color-color has-text-color has-link-color wp-elements-4 wp-block-paragraph\">Qu\u00e9 resultados de negocio alcanz\u00f3 Pladur al lanzar su plataforma B2B2C.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-d6ae06a8\" class=\"wp-block-themeisle-blocks-advanced-columns has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-0ec75ea7\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-advanced-columns-48c6fad8\" class=\"wp-block-themeisle-blocks-advanced-columns has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-689db81e\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-180ba70a\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-180ba70a\">Preguntas frequentes<\/h2>\n\n\n\n<div style=\"height:4px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-accordion-7d15ce88\" class=\"wp-block-themeisle-blocks-accordion exclusive\">\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>\u00bfQu\u00e9 incluye el caso de estudio?<\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p class=\"wp-block-paragraph\"><strong>El caso de estudio incluye<\/strong> un resumen del proyecto, tecnolog\u00edas aplicadas, y <strong>las claves estrat\u00e9gicas<\/strong> que impulsaron la transformaci\u00f3n digital de Pladur.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>\u00bfPara qui\u00e9n es \u00fatil este contenido?<\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p class=\"wp-block-paragraph\"><strong>Este contenido est\u00e1 dirigido<\/strong> a responsables de eCommerce, marketing digital, T.I., UX\/product managers y profesionales que busquen mejorar<strong> la eficiencia y escalabilidad<\/strong> de sus plataformas digitales.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>\u00bfTiene coste descargarlo?<\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p class=\"wp-block-paragraph\"><strong>No<\/strong>, la descarga del caso de estudio es <strong>completamente gratuita<\/strong>.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>\u00bfTengo que ser cliente de Orienteed para verlo?<\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p class=\"wp-block-paragraph\"><strong>No es necesario ser cliente de Orienteed para acceder al contenido<\/strong>; cualquier empresa interesada en mejorar su eCommerce puede beneficiarse de este caso de estudio.<\/p>\n<\/div><\/details>\n\n\n\n<details class=\"wp-block-themeisle-blocks-accordion-item\"><summary class=\"wp-block-themeisle-blocks-accordion-item__title\"><div><strong>\u00bfQu\u00e9 significa B2B2C y c\u00f3mo ayud\u00f3 a Pladur?<\/strong><\/div><\/summary><div class=\"wp-block-themeisle-blocks-accordion-item__content\">\n<p class=\"wp-block-paragraph\">El modelo B2B2C <strong>combina la relaci\u00f3n entre empresa y distribuidores (B2B) con la venta directa al cliente final (B2C)<\/strong>, ofreciendo mayor alcance, flexibilidad y autonom\u00eda para todo el ecosistema comercial.<\/p>\n<\/div><\/details>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-f7235f10\" class=\"wp-block-themeisle-blocks-advanced-columns alignfull has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset has-light-bg\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-121e21f2\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-advanced-columns-cca50420\" class=\"wp-block-themeisle-blocks-advanced-columns has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-d63070da\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-advanced-columns-80fb74e9\" class=\"wp-block-themeisle-blocks-advanced-columns has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-ee206cf9\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-advanced-columns-6e1d8acc\" class=\"wp-block-themeisle-blocks-advanced-columns has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-dcc8d69d\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-advanced-columns-8fb375a7\" class=\"wp-block-themeisle-blocks-advanced-columns has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-equal-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-f0226898\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<h2 id=\"wp-block-themeisle-blocks-advanced-heading-a7ac9edf\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-a7ac9edf\">Accede al caso de estudio completo de Pladur<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Rellena el formulario y descubre c\u00f3mo un modelo B2B2C innovador puede ayudarte a impulsar el rendimiento y la escalabilidad de tu eCommerce.<\/h3>\n\n\n\n<div id=\"wp-block-themeisle-blocks-advanced-columns-5eea4e92\" class=\"wp-block-themeisle-blocks-advanced-columns has-1-columns has-desktop-equal-layout has-tablet-equal-layout has-mobile-collapsedRows-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-438d69db\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<div id=\"wp-block-themeisle-blocks-advanced-columns-753a0feb\" class=\"wp-block-themeisle-blocks-advanced-columns has-2-columns has-desktop-equal-layout has-tablet-collapsedRows-layout has-mobile-collapsedRows-layout has-vertical-unset\"><div class=\"wp-block-themeisle-blocks-advanced-columns-overlay\"><\/div><div class=\"innerblocks-wrap\">\n<div id=\"wp-block-themeisle-blocks-advanced-column-30c48c1a\" class=\"wp-block-themeisle-blocks-advanced-column\">\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\" style=\"border-radius:0px\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"754\" height=\"769\" data-id=\"6695\" src=\"https:\/\/orienteed.com\/wp-content\/uploads\/2025\/08\/caso_de_estudio_pladur_01_ES.jpg\" alt=\"Portada del caso de estudio Pladur\" class=\"wp-image-6695\" 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