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Black Friday
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Black Friday Checklist: 5 points to help you to optimize your ecommerce
Introducción El Black Friday de 2020 será el primer gran evento de venta online de la era COVID-19. Y vamos a ver una gran diferencia con respecto a 2019. Desde el 20 de marzo muchas páginas web han experimentado qué significa soportar un volumen de tráfico alto. Y con mucha sorpresa, alguna de las tiendas online más populares han demostrado que no se encontraban preparadas. De hecho, podemos decir que el cambio a las operaciones online derivado del virus ha beneficiado a aquellos que contaban con una infraestructura potente y que fueron capaces de lidiar con los cambios en la demanda. Gran expectación a pesar de la pandemia Si hablamos de la demanda para el Black Friday de 2020 los números son muy claros. Se estima que el 91% de los compradores en Reino Unido no lo harán en tiendas físicas. En lugar de eso, lo harán online, y empujados por la pandemia. Y este es un gran aumento, sobre… Leer más »Black Friday Checklist: 5 points to help you to optimize your ecommerce