When we think about digital innovation, fashion or retail usually come to mind. But the revolution is also reaching more traditional industries like construction. That was the case for Pladur, a benchmark in drywall solutions in Spain and present in over 40 countries, which took a strategic step: transforming its distribution model with a B2B2C digital platform.
The challenge was significant. With an extensive distributor network and increasingly demanding customers, Pladur needed to deliver a modern, transparent, and efficient purchasing experience. Yet its traditional processes—based on spreadsheets, emails, and disconnected value chains—were slowing down both the company and its distributors.
The challenge: traditional channels limiting the experience
Pladur was facing several critical obstacles:
- Lack of integration between catalogs, stock, and pricing.
- Desynchronized warehouse and order management.
- Distributors with limited tools to reach the end customer.
- Growing competition and customers demanding greater flexibility.
Without a solid digital solution, both operational efficiency and customer satisfaction were at risk.
The solution: a B2B2C ecosystem developed with Orienteed
With Orienteed’s support, Pladur implemented HCL Commerce v9, a cloud-native platform based on microservices and Kubernetes. The goal: unify and digitalize the entire value chain into a single ecosystem.
Key elements of the new solution included:
- B2B2C marketplace with online stores for each distributor.
- Personalized catalogs and pricing by customer and distributor.
- Real-time stock and logistics management, reducing delivery times.
- Marketing automation and segmented promotions.
- Flexible purchasing options tailored to every need (from units to pallets).
Key results
Pladur’s digital transformation delivered tangible improvements:
- 1,100 products available on the platform.
- 35,000 personalized prices managed online.
- 8 distributors integrated into a single ecosystem.
- 35 currencies and 12 languages supported.
- 50% of a key distributor’s total sales through eCommerce in just 6 months.
- Zero downtime, thanks to a container and microservicios architecture
Conclusion: innovation that strengthens the entire network
The new platform not only transformed the end-customer experience, but also empowered distributors, giving them autonomy to manage catalogs, pricing, orders, and marketing campaigns online.
Today, Pladur combines tradition and innovation in a digital distribution model that strengthens its leadership in the construction sector and paves the way for sustainable growth in its digital commerce strategy.
Do you want to know in detail how they achieved it?
Download the full case study and discover how Orienteed can help drive your business’s digital growth.
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