Digital evolution doesn’t wait, and Óptica Diagonal knew it. To stay competitive in the optical retail industry, their e-commerce needed more than just a visual redesign.
In a market where digital customer experience makes the difference, the brand opted for a full transformation through an innovative tech strategy based on headless architecture. The goal was clear: improve performance, deliver a smoother shopping experience, and gain greater operational autonomy — all without losing the style and character that defined the brand.
The challenge: limited performance and lack of flexibility
Before its digital transformation, Óptica Diagonal operated with a slow e-commerce platform, a complex checkout process, and no ability to update the product catalog efficiently. This situation impacted both conversions and user experience, especially on mobile devices where speed and simplicity are critical.
In addition, the previous platform didn’t allow the marketing team to make changes independently, which delayed campaigns, promotions, and content updates.
The solution: an online store with headless architecture
With the support of Orienteed, Óptica Diagonal implemented a new online store built on JAMStack and headless technologies. This solution combines extreme performance, flexibility for internal teams, and a shopping experience aligned with the highest e-commerce standards today.
Among the key improvements:
- Ultra-fast load times and performance optimization with Gatsby.
- Simplified content management with a headless architecture.
- Smooth, frictionless checkout process.
- Responsive and SEO-friendly design focused on conversion.
The new platform gives Óptica Diagonal full autonomy to update their e-commerce, launch promotions quickly, and deliver a truly mobile-first experience to customers.
Key results
- +300% improvement in page load time
- +45-point increase in Google Lighthouse performance score
- +30-point improvement in best practices and accessibility scores
- Full autonomy for marketing and content teams
- Modern design and smooth experience across all devices
Conclusion: technological innovation driving business growth
Óptica Diagonal has taken a decisive step in its digital evolution. With Orienteed’s help, their new online store not only delivers speed and flexibility, but also offers a modern, optimized shopping experience — designed to support the brand’s growth trajectory.
Do you want to know in detail how they achieved it?
Download the full case study and discover how Orienteed can help you improve the performance and customer experience of your online store.
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