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Magento vs PrestaShop: Choose the Best for your Online Business

Magento vs Prestashop Which is better? This is usually a frequently asked question in the contacts we make with clients. And with the variety of eCommerce platforms available on the market, it becomes necessary to select the right platform for the website that perfectly suits all your business requirements.

There are several factors that must be taken into account before choosing any platform. If you are in that process and perhaps a little confused about which is the best eCommerce platform between Magento and PrestaShop, then this article can be of help in this regard.

Magento is a popular platform to create attractive online stores with advanced functionality, for businesses of any size and industry. It offers powerful tools necessary to build a robust and personalized eCommerce business.

For its part, PrestaShop is a highly customizable eCommerce platform ideal for international distribution and intuitive use. If you are looking to simply start your online store, choose PrestaShop, but if you need more powerful features, it is preferable to choose Magento.

According to data from Builtwith, Magento ranks fourth, above PrestaShop, in the list of the most used open source platforms in the Top 1 million sites on the Internet.

Well, let's start to see a little more detail, the comparison that we have investigated for this article.

Magento or PrestaShop a first conclusion.

In short, Magento is aimed at retailers who demand advanced eCommerce functionalities and want to optimize the conversion rate. The truth is that both Magento and PrestaShop are popular platforms, with a significant market share compared to others, but they are not the perfect choice for all businesses. Since you always have to consider the specific characteristics of each business. For medium to large businesses, Magento is a great solution for your online store.

For example, Magento is perfect if you want to manage a complex eCommerce store, but PrestaShop may be the best option when it comes to ease of use. Magento and PrestaShop are both free and open source software, meaning you can redesign your site or eCommerce platform completely from scratch.

While PrestaShop is a better option for people without programming skills who are looking for a simpler option for their eCommerce platform, Magento works better for business owners who want to design their own features and scale to new complexities.

Let's see below a comparison of Magento vs PrestaShop in a little more detail, to help you have a clearer idea of ​​both eCommerce platforms and thus facilitate the process of choosing the right option.

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Magento vs PrestaShop Comparison Guide 2024:

The main difference between Magento and PrestaShop is Magento's ability to scale with the business. PrestaShop is suitable for medium-sized businesses, while Magento is ideal for enterprise-level businesses. PrestaShop is easy to set up, but its downside is limited functionality.

Below we look at both platforms from all possible aspects.

1. Ease of use

The hardest part is installing Magento and setting up your store manually. It can be a time-consuming process if you are a non-technical user and therefore you might need to hire a Magento developer or take help from Magento development agencies.

Customizing a PrestaShop is less complex compared to Magento, as the platform has simplified management, making it easier to focus on important tasks. Furthermore, installing PrestaShop would be much easier and simpler. All other functions such as ordering, product description, categories, etc. are clearly displayed on the dashboard, making it easy to operate.

Therefore, at this point, PrestaShop is easier to use compared to Magento.

2. Prices

PrestaShop and Magento are used all over the world and offer a free version with the basic features to build a successful online store. PrestaShop and Magento 2 are both open source eCommerce platforms with unique functionalities.

The free version of Magento is Magento Open Source. After installing it, you can easily customize the CMS as per the business requirements. You only have to pay for the hosting service on the Magento hosting of your choice.

Similarly, setting up PrestaShop is free, but you need to pay for web hosting. You can add and customize PrestaShop addons similar to Magento.

The operating cost of Magento vs PrestaShop is not much different. However, a big difference is seen when it comes to large scale businesses and hence Magento offers much better pricing solutions.

3. Marketing and SEO Capabilities

Both platforms provide a wide range of features to optimize SEO. Features such as modifying URLs, adding canonical tags and 301 redirects are supported by these CMS.

Magento provides out-of-the-box SEO capabilities. It is a powerful tool that is equipped with several default functionalities and even helps in improving search engine rankings. Additionally, Magento 2 SEO offers options to manage promotions, communication and content.

PrestaShop also offers default SEO features to improve your store rankings and attract more traffic.

4. Payment methods

The payment process offered by Magento is easy although long. Magento offers default payment methods like PayPal, Braintree and other methods that can be integrated through extensions payment gateway of Magento 2 to offer customers various payment options, which may involve additional charges.

PrestaShop facilitates many payment methods such as check, cash on delivery, PayPal and others. It is also possible to install other payment gateways using modules such as the PrestaShop Checkout Payment Solution.

Meetanshi offers Prestashop KNET Payments addon to integrate KNET payment method with PrestaShop and accept secure online payments from customers.

Therefore, Magento and PrestaShop are capable enough to handle various payment methods easily.

5. Built-in Features

Magento provides a complete solution for eCommerce as it is equipped with almost all the essential features. Generating sales analysis and reports is possible using Magento. It is even possible to optimize the store for mobile devices with Magento. Even advanced features like Page Builder, GraphQL and Live Search are now available in the Open Source version of Magento 2.4.7!

It is always advisable to update to the latest version of Magento as soon as possible to take advantage of the default advanced features and improve the performance and security of the online store.

For its part, PrestaShop makes it easy to manage most of the functions, such as product creation and management, multi-currency, multi-languages ​​and reducing abandoned carts necessary to operate an eCommerce store. It also allows clients to obtain a lot of information about business performance, marketing, sales, products and about customers.

At this point, Magento and PrestaShop offer all the essential functionalities for ecommerce, but the Magento Commerce edition is equipped with much more advanced functionalities.

6. Themes

Themes play a crucial role when creating your store design. Likewise, extensions and plugins help add unique functionality to your digital commerce site. There are pre-built themes available on both platforms that you can purchase when designing the store, rather than creating it from scratch.

Magento offers an official theme directory, but has very few themes available. A Magento 2 theme offers a consistent look and feel for your Magento 2 store using various layouts, styles, and much more. If budget is not an issue, you can choose to select premium themes for your Magento 2 store from ThemeForest or TemplateMonster that can make your store aesthetic and feature-rich.

PrestaShop provides around 3200 ready-made themes for its users. You can even purchase themes from third-party providers like themeforest. Therefore, since both platforms are open source, users can modify the themes according to the brand and can create a custom website design from scratch.

7. Security

Ecommerce platforms like Magento fix security patches every 10 to 15 days using Magento security patches. These security patches help improve store performance and improve user experience. Magento's security features are unparalleled and are updated with each new version. There are even third-party tools and Magento security extensions available to check your security level.

For PrestaShop, the configuration file is PCI compliant. Merchants even prefer to host their sites through PrestaShop. These platforms are designed to ensure the highest level of security for your store and its customers. All standard safety measures are taken so that there is very little risk associated with buyers. Security plays a vital role and therefore considerable time must be devoted to developing it.

So, it is possible to say that Magento has more features and is offered with many security tools and powerful plugins compared to PrestaShop.

8. Support

As we have said before, both Magento and PrestaShop are open source platforms. So you can only expect to have support through documentation and certain communities around the world. As they are popular enough, a large number of people are willing to help you in case any problem arises.

Magento has a larger community and hence users can easily get support based on various editions of Magento. Due to the large number of Magento users, there are more chances that you will receive answers easily. You can even search for your queries among members of the Magento Community. Magento devdocs also provide a detailed guide that can help you with installation, themes, and configuration. By purchasing the paid plans, you can get official support for every problem you may face.

With PrestaShop, there is no support team as such. So you will depend on the users and the existing documentation. There are several paid support plans where PrestaShop advisors can help you with queries.

So, concluding, Magento has a larger customer base and therefore offers better support.

9. Extensions

Extensions are developed and integrated into stores to improve the performance of your eCommerce websites. Both PrestaShop and Magento allow you to add and customize other features in your online store.

Magento has a wide variety of paid and free extensions that are developed for complex stores. There are almost 5000+ Magento extensions that can be easily integrated with the Magento backend. They are developed in various categories, such as to increase sales, improve customer experience, and more.

PrestaShop offers almost 10,000 themes, graphics, and modules that you can add with just a few clicks. These feature-rich modules help boost your eCommerce business. It is best suited for beginners and these plugins make it easy for store owners to easily integrate other eCommerce products into the store.

Conclusion

Okay, now that we're done. Which platform do you think is better in the comparison? Magento or PrestaShop?

As a summary, Magento has more features compared to PrestaShop. But it may require an expert and specialized partner. If you have a large store with budget possibilities, then Magento would be the best for you. PrestaShop is primarily used by beginners, is affordable, simple, and has been widely adopted by small businesses.

We hope that this article has helped you to see the differences and finally, to select the platform that best suits you. adapts to the needs of your digital business.

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