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What is HCL Commerce Cloud? And why it should be your ecommerce business platform.

HCL Commerce Cloud is a robust, feature-rich platform that enables businesses to deliver exceptional customer experiences across various sectors including B2B, B2C and B2B2C.

It is undoubtedly a powerful solution that offers a wide range of advanced features and capabilities that allow companies to optimize their operations, improve customer engagement and drive sales growth.

Should it be the platform for your business? This is what we will try to answer in this article, also highlighting the new features recently published that help companies stay ahead of the competition and achieve their goals in the ever-evolving world of ecommerce.

Let's start!

HCL Commerce Cloud

What is HCL Commerce Cloud?

HCL Commerce Cloud is an enterprise ecommerce solution integrated and composable that delivers more powerful B2B, B2C and B2B2C customer experiences, all on the same platform.

It is the property of HCLSoftware, a division of HCLTech, which develops, markets, sells and supports software for AI and automation, data, analysis and information, digital transformation and business security.

HCLSoftware is a factory of cloud-native solutions for enterprise software, powering millions of applications in more than 20,000 organizations, including more than half of the Fortune 1000 and Global 2000 companies. According to its website, its mission is to power maximum customer success through relentless product innovation.

The consulting firm Gartner has recognized HCLSoftware as a Challenger in its 2023 Gartner® Magic Quadrant™ report for digital commerce. Placing the company at the forefront of the market.

With this recognition and experience, HCL Commerce Cloud is a very robust solution, with very high performance and ideal for the most demanding businesses that want to be successful on a global level.

The main features of HCL Commerce Cloud

Post-order management

Manage the lifecycle of an order and create loyal customers even when things don't go well. Track all your information to create a seamless experience from start to finish by:

  • Allow customers and/or CSRs to modify all aspects of an order quickly and easily.
  • Keep customers happy with shipping discounts, product discounts, or personalized offers.
  • Confirm eligibility and initiate a return with an RMA for tracking.

Smart site search

Innovative, cutting-edge site search features offer complete control to:

  • Add information to your search according to your analysis tool
  • Decide what is shown and when
  • Add products to search
  • Manage zero results
  • Color combination
  • Visual Marketing

Unified commerce and marketplaces

With HCL Commerce Cloud, you get a unified commerce platform that allows you to adopt new channels like marketplaces and improve customer experience at no additional cost.

Storefronts

Global multi-site capabilities allow brands to easily create and manage multiple storefronts on a single platform. It strikes the perfect balance between local catalog control, merchandising and centralized management.

Personalization

The solution helps improve your results by offering timely and relevant communications and promotions – take advantage of the personalization capabilities of HCL Commerce Cloud.

Result? Personalized customer experiences that lead to higher satisfaction, better conversion rates, and higher return on investment.

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This is the highlight of HCL Commerce Cloud 9.1.14 release

New multilingual search capability: a European delight

In this version, search functionality has been improved by including support for ten new languages, aimed specifically at the European audience. Now, customers can seamlessly browse and search in their preferred language, including Danish, Dutch, Finnish, Greek, Norwegian, Portuguese, Romanian, Russian, Swedish and Turkish. Say hello to a more inclusive and personalized shopping experience!

New B2B store

The new B2B store, affectionately known as "Ruby", is introduced. This marks an important milestone in this launch. The new B2B Storefront combines elegant design with robust features, setting the stage for a number of exciting advancements and capabilities. We'll have to stay tuned as the company continues to improve this showcase, shaping the future of B2B e-commerce.

Improved analysis and tracking with Google Analytics 4

To provide businesses with deeper insights, B2C and B2B stores have been updated to Google Analytics 4, surpassing the capabilities of Universal Analytics. Google Analytics 4 offers a richer data reporting experience, allowing you to gain valuable insights into customer interactions at different stages of the purchasing process.

From interactions with the website to interaction with content, it's all about granularity. Plus, you can now easily track web usage on third-party platforms like YouTube and Facebook, without the need for any additional code. Say goodbye to the limitations of Google Tag Manager and embrace a new era of tracking.

Improved tools to enhance customer tracking

In this release, Customer Service Representatives (CSRs) have been empowered with the ability to manage any order, regardless of its status. This improvement streamlines the customer service process, ensuring a seamless experience for both your team and your valued customers.

Page Composer: enhancing creativity and coherence

If you're looking for streamlined content management and a more consistent user experience, you'll be excited about this update. Page Composer now offers enhanced capabilities by making all components, pages, and content inheritable.

This means your creations can now be easily replicated and adapted, saving valuable time and effort. Additionally, Page Composer now has Store Asset Store (SAS) support, ensuring that all electronic sites inherited from the selected SAS will inherit pages, layouts, and layout mappings in read-only mode.

If you want more details you can consult the release notes here and also watch the launch video below:

Now is your turn!

As we have seen, HCL Commerce Cloud has all the power and functionality necessary for you to successfully scale your business globally. Maybe you are thinking about starting a project or migrating to a new platform. In any case, this solution has everything to achieve it.

If you need to digitally transform your business and want to move forward with a B2C, B2B and B2B2C model, perhaps this is the time to define a strategic plan with the help of a reliable HCL Commerce partner with all the experience and solid technology.

At Orienteed we are a certified partner of HCL Commerce Cloud, contact us here today to start your new digital commerce adventure together.