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BigCommerce B2B: modernizing your B2B ecommerce experience in 2024

We can say that BigCommerce B2B Edition is an especially natural platform for B2B companies looking for an affordable, partner-oriented, multi-tenant SaaS e-commerce solution that helps them offer complementary functionality.

In this article, we review the main features of BigCommerce B2B Edition and how its implementation can completely modernize your B2B business whatever platform you are using today.

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bigcommerce b2b

Is BigCommerce a B2B?

Without a doubt it is, in fact, an ideal platform for companies of all sizes that wish to develop their B2B business model and advance their digital transformation, something crucial to grow in the challenging context of global markets.

Regarding the latter, the B2B eCommerce market in the US saw a significant growth in 2020, reaching $6.7 billion. This represents more than double the $3.2 billion market value recorded just a decade ago.

Some projections indicate that the market will continue to boom. Even reaching $26.59 billion for 2030. This growth potential may encourage you—if you are not already—to move into B2B ecommerce.

Platforms like the new B2B edition of BigCommerce are making it easier for you to benefit from this growth.

The challenges of platform change

We often hear that for B2B ecommerce clients, their biggest challenge when doing a replatforming has been the load of SKUs. On the other hand, another important challenge is the time to configure the online store and create multiple product pages, with all the options and prices, as well as personalized price lists.

In general, the stakeholder view is usually that the website aims to empower your sales team, not to make them redundant. The truth is that developing a B2B online store does not have to be a traumatic process. As official BigCommerce partners, we're ready to make it easy to create your B2B store. Let's explore the features, uses and benefits of BigCommerce B2B Edition below.

Why should you opt for BigCommerce B2B Edition?

The B2B Edition combines BigCommerce Enterprise and the B2B Edition app to deliver enterprise-level B2B functionality to businesses. This combination makes it possible:

  • Design personalized shopping experiences: You can create unique functionalities and features specific to your clients. Also, you can define custom account hierarchies and design responsive, mobile-friendly websites. This can give your online shoppers a seamless and personalized shopping experience.
  • Empower sales teams: Your sellers can generate custom quotes, apply discounts, and even purchase on behalf of customers. This helps close deals much faster.
  • Adapt to market changes: The platform is scalable, flexible and can be integrated with other systems. This allows you to quickly adapt to market changes and be competitive.
  • Build multiple storefronts: Thanks to headless (usually known as headless commerce), you can use different systems for the front-end and back-end of your online store. This capability allows you to create multiple storefronts, each with a unique design, functionality, and user experience, but all managed from a single control panel. You can choose from six B2B-ready Stencil themes for the front-end. Additionally, you can create your website using a Content Management System (CMS), such as WordPress or Contentstack.
  • Minimize maintenance costs: Since BigCommerce takes care of the technical maintenance of the website and server management, you save time and money on these tasks. You can focus on the core activities of your business.
  • Improve the shopping experience: The platform offers advanced payment options, shared shopping lists, and buyback capabilities. This provides convenience to loyal customers.

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What are the features of Bigcommerce B2B Edition?

Let's look at the features of BigCommerce B2B Edition that can help you simplify, manage and scale your B2B business, in addition to strengthening your business portfolio.

bigcommerce b2b features
Fuente: Bigcommerce.

Dynamic product filtering

With Bigcommerce B2B Edition, you can categorize your products with up to 12 filters per page. These include category, brand, price, rating, free shipping, and more. You can also include product options and set custom filters based on size, color, and other special features.

Additionally, you can set a default filter for the entire storefront. This means that when your shoppers visit the store for the first time, filters will be set to help them find the most relevant products. Shoppers can quickly find what they want thanks to precisely categorized product ranges and filters.

Roles and permissions for buyers

You can assign specific roles and permissions to your buyers, such as company administrator, senior buyer, etc. For example, some people can place orders while others can only see prices. Buyers can be given roles that give them specific permissions, such as creating, approving, or managing orders from the storefront.

You can create these roles from the BigCommerce control panel. You can also do this through an external tool such as a Customer Relationship Management (CRM) or Enterprise Resource Planning (ERP) solution.

This way, you get seamless account management and ensure that buyers access only the information and features they need.

Integration with other systems

You can synchronize your online store with other systems. Using adaptive and fast API calls, you can link the store with ERP, CRM and Product Information Management (PIM). Bigcommerce B2B Edition also includes POS integration, allowing you to seamlessly connect your online store with your point of sale (POS) systems.

The easy integration process with convenient 1-click integration saves you time and effort. These integrations help you manage inventory and orders, communicate with customers and sellers, and keep product information up to date.

Compatibility with other ecosystems

BigCommerce B2B Edition offers strategic partnerships with Hubspot, TradeCentric and Hawksearch. This offers better marketing support to attract customers, increase reach, and manage online store and inventory. With these partnerships, you can improve your marketing efforts, streamline ecommerce operations, and improve overall user experience.

Complete reports

You need to track your business performance, identify areas for improvement and make better business decisions. BigCommerce B2B Edition provides detailed reports on sales, inventory, and customer data. With this data, you can analyze trends, monitor metrics and develop vibrant growth strategies.

Shared shopping lists

Buyers have access to their previous orders and current shopping lists. They can share these internally and easily repeat previous orders. This feature enables efficient collaboration and simplifies shopping by providing a convenient way to create and manage shopping lists.

Access to order history

Buyers can view previous orders, allowing them to track previous purchases. Buyers (or sellers assigned to them) can also create and store multiple shopping lists for repeat orders. This allows buyers to gain insights into their past purchasing behavior, make informed decisions, and streamline their purchasing process.

Sales representative

Your sellers can log in on behalf of buyers. They can access shoppers' shopping lists, add products to their cart, and even place orders. This allows sales representatives to provide better customer service and get more sales.

Mobile friendly interface

With BigCommerce B2B Edition, the purchasing platform is easily accessible to your customers as it has a completely mobile-friendly interface. Your shoppers can browse products, place orders, and complete transactions from anywhere.

Advanced price and tax management

The platform allows you to offer custom pricing, discounts, and tiered pricing for bulk orders. You can update the rate via API for automated updates through ERP integrations. The platform also provides multi-currency support. This ensures that the price is instantly converted into the buyer's local currency. Automatically calculate taxes for the buyer based on their location. Buyers can see final product prices and buy in bulk to improve their profit margins.

Quick order pad

This feature allows shoppers to upload a list of SKUs and quantities to their cart using a CSV file. It allows them to use a predefined list of SKUs without browsing product pages. In addition to saving time, this reduces errors and ensures order accuracy.

Seller Quotes and Discounts

Buyers can search for quotes by selecting the items they want and adding them to the quote list. The seller can create custom quotes and extend additional discounts on top of the preset prices. They can change prices and discounts for different buyers as needed.

Dynamic shipping rate management

Your clients are spread everywhere. As such, each order attracts different transportation costs. Manual shipping quotes may result in errors. You can customize shipping rates through BigCommerce's native integration with ShipperHQ, a shipping rate rules engine.

Simplified invoice portal

The invoice portal allows buyers to view, track and pay invoices online. Buyers get flexible payment options, including paying multiple invoices together. This improves cash flow and reduces the risk of late payments.

Buyer Portal

The buyer portal is a feature of BigCommerce B2B Edition that gives your customers their own account area with customization options. The portal offers buyers a streamlined, self-service experience, allowing them to automate administrative tasks. As a result, buyers will be more satisfied, leading to greater loyalty. This, in turn, can generate more sales for your business.

Payment control

With the payment visibility control feature, you can manage approved payment options for your buyers. These options include purchase orders and credit cards, ensuring a hassle-free and convenient purchasing experience for your customers.

Multi-storefront

This feature allows you to efficiently manage multiple storefronts and reach new customers in different segments, regions and verticals. You can personalize your buyers' shopping experience and thus increase brand loyalty.

Headless support

Thanks to headless commerce, you can use different systems for the front-end and back-end of your online store. Using MACH architecture (microservices, API, Cloud and Headless) and advanced functionality, you can get seamless integration and personalized experiences through APIs.

Conclusion

In summary, BigCommerce B2B Edition offers a robust and flexible solution for businesses looking to expand in the B2B ecommerce market. With advanced features like dynamic pricing management, integration with other systems, multi-storefront support, and a mobile-friendly interface, this platform can transform the way you interact with your customers and manage your business.

By adopting BigCommerce B2B Edition, you can deliver personalized shopping experiences, empower your sales teams, and quickly adapt to market changes. With tools that facilitate the management of inventories, quotes, and orders, in addition to improving the satisfaction and loyalty of your buyers, you will be well positioned to take advantage of the projected growth of the B2B eCommerce market.

Ready to take your B2B business to a new level? Do not wait more. Contact us today and discover how BigCommerce B2B Edition can boost your online success. Click here to get started and join the B2B ecommerce revolution.

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