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AI tools to grow your ecommerce business

It's clear, artificial intelligence (AI) tools are on the rise, accelerated by the exponential growth and adoption of ChatGPT. The AI ​​uses machine learning to automatically learn and improve from experience and can be applied in multiple ways to help businesses grow.

Nowadays, there are a significant number of tools available to e-commerce companies that can help maximize sales, retain customers and add value to their services and thus help them grow. In this article, we have selected some of the best artificial intelligence tools to grow your e-commerce business in this dizzying global context.

Let's get started!

herramientas de IA

What are the benefits of using AI in e-commerce?

Before we move on to the tools, let's take a look at some of the reasons why you should use artificial intelligence (AI) if your business is in the e-commerce industry:

  1. By leveraging AI to analyze customer data, you can offer personalized suggestions to online shoppers and drive sales by encouraging them to purchase related or higher-value items.
  2. Implementing AI can also improve customer service. Chatbots, for example, equipped with artificial intelligence capabilities, can provide timely and personalized assistance, significantly speeding up customer service tasks and managing routine queries through automation.
  3. AI marketing tools can also help optimize efficiency. For example, AI-powered copywriting tools help create engaging content by optimizing product titles and descriptions. This not only saves time and effort, but also ensures that products receive the attention they deserve.
  4. AI can quickly create engaging product images or videos, which helps e-commerce stores attract more customers.
  5. The use of artificial intelligence can also allow companies stay ahead of their competitors by leveraging technologies that improve user experiences and overall satisfaction.

Grow, with the help of artificial intelligence.

There are artificial intelligence platforms designed to help in various e-commerce areas. From website design and construction, going through optimization and listing marketing, to predictive modeling and analytics.

Below, we have curated a list of what we believe are the best artificial intelligence tools available so far, and that can help you grow your ecommerce business. They are organized according to the areas in which they are specialized.

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14 AI Tools to Grow Your Ecommerce Business

Store optimization, listings and product discovery

  1. Valido AI: It is a very versatile tool with very powerful features, specially designed to monitor, test and audit online stores. Its new feature, Valido UX Audit, has been created to simplify your ecommerce optimization process thanks to the use of Artificial Intelligence. With the click of a button, you can access real-time, in-depth analysis of your online store pages. You can take advantage of advanced computer vision to evaluate your website's visual appeal, usability, accessibility, as well as optimize the store to increase conversions. It has a free plan to start using the tool without putting in a credit card.
  2. InData Labs: An AI-based image recognition tool that allows e-commerce businesses to tag and organize product images and improve search functionality. Using custom image recognition, InData Labs can create custom solutions to detect, recognize and identify objects from raw images and amplify product classification.
  3. Klevu: An AI-powered search platform that provides natural language processing, machine learning, and search capabilities for e-commerce websites. Klevu's AI eCommerce solution connects shoppers with the products they want to buy, improving their product search and discovery journey using customer intent data, improving conversion rates and increasing revenue.
  4. Syte: labeling and marketing with AI. Syte uses visual AI to automatically tag products with unique, accurate and consistent attributes. This platform really shines on marketplaces that work with multiple brands, making it perfect for marketplace sellers. AI labeling solution standardizes product date for better customer experience.

Ecommerce customization

  1. Amazon Personalize: A machine learning service that provides personalization and recommendations for customers. It works by using AI to quickly create and deploy curated recommendations and intelligent user segmentation at scale, helping to deliver the right customer experience at the right time and place. This means that recommendations are optimized, leading to more effective customer targeting using your own data.
  2. Clerk.io: Included in Clerk.io's suite of products is ClerkCore, which is their proprietary personalization technology that uses an algorithm designed and tailored to the needs of a modern e-commerce store by connecting people to products. It can instantly index entire product ranges and works across online and offline channels to provide customer and product data to deliver an exceptional user experience.
  3. Clarifai: This powerful AI personalization platform helps optimize product search and discovery to deliver personalized product recommendations. Through similar product recommendations, eCommerce sellers can improve conversion rates, reduce bounce rates, increase shopping cart size, and drive sales. It also leverages sentiment analysis to improve the entire customer experience. Clarifai offers one of the most comprehensive and engaging AI eCommerce solutions on the market.
  4. Vue.AI: By providing an AI-powered abandoned cart solution, Vue.AI helps eCommerce sellers use personalized content to engage shoppers, increase repeat visits and conversions. Using on-site recommendations and personalized omnichannel retargeting campaigns can help increase basket size and conversion, and this is where Vue.AI can prove to be a very powerful AI tool for eCommerce businesses.

Marketing and advertising campaigns

  1. Persado: An AI-powered platform that generates personalized language for eCommerce marketing campaigns. It leverages a broad proprietary marketing communications knowledge base, advanced artificial intelligence, deep learning models, and a decision engine to deliver precise language designed to motivate people to engage and take action.
  2. Albert: This is an AI-powered platform that helps e-commerce companies optimize their advertising campaigns and measure their performance. It does this by automatically optimizing the design and management of multi-channel campaigns, providing holistic and agile channel strategies and execution. This tool predominantly operates on your paid, social, and programmatic accounts.
  3. Ocoya: Ocoya technology is an AI-powered content marketing platform that creates, automatically generates and schedules content for social networks and blogs. It integrates with all major social media platforms and also eCommerce platforms like Shopify and WooCommerce.
  4. Adzooma: This is a tool created to help simplify your digital marketing by managing your local listings, reviews, SEO, paid ads, and more on a single platform. You also access a comprehensive holistic reporting dashboard to help you measure campaign performance and success.

Analysis and predictive models of ecommerce

  1. DataRobot: Has developed an AI-powered platform aimed at retailers called AI Cloud for Retail. Automates the process of creating, implementing and maintaining predictive models for e-commerce companies. AI Cloud for Retail offers data-driven solutions to optimize operational efficiency, such as forecasting staff demand using consumer purchasing habits.
  2. Salesforce Einstein: An artificial intelligence platform that provides predictive analytics, natural language processing, and machine learning capabilities. Salesforce Einstein allows you to gain valuable insights and data about past customer interactions, which you can use to strengthen relationships, prioritize leads, cases, and campaigns to increase sales and revenue.

Now is your turn!

Integrating artificial intelligence (AI) into your ecommerce business can help improve the online shopping experience, increase sales, and improve efficiency.

By identifying the right AI applications, integrating them with your existing systems and monitoring performance, you can ensure you make the most of them and drive long-term growth for your business.

Harness the power of AI today! If you need a specialized technology partner, contact us today here to find out how we can accompany you on this adventure.

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