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Adiacent and Orienteed: an alliance powered by HCL to support businesses

Adiacent and Orienteed have forged a technological partnership with the aim of delivering the most advanced expertise in HCL Technologies solutions to the European and global markets.

The capabilities and experience of Orienteed in HCL Commerce development and implementation services, combined with Adiacent's customer experience skills and the strength of Var Group, give life to a consolidated entity that integrates all the essential skills in HCL.

E-commerce solutions, digital experience platforms and digital marketing: these are the themes at the heart of the new alliance.

HCL Technologies: The key driver of the alliance

The solutions offered by HCL Technologies are the key drivers of this alliance. The multinational information technology services company is leading the way with HCL Commerce (formerly Websphere Commerce), one of the world’s leading e-commerce platforms for enterprise businesses.

“HCL is very excited about this partnership between Adiacent and Orienteed, two skilled companies with great market presence. Their choice to collaborate together and with HCL strengthens and confirms the validity of the HCL strategy in the Customer Experience area, which provides a complete and modular solution to companies with a high level of customization whilst delivering a fast ROI.” Andrea Marinaccio, Commerce Sales Director Italy – HCL Software

HCL Technologies - Gartner Voice of the customer in Digital Commerce

HCL’s standing in the technology industry is well-recognized. It has been named as the Customers’ Choice in the 2022 Gartner® Peer Insights™ ‘Voice of the Customer’ for Digital Commerce. It has also been positioned favorably on several fronts in the Gartner Magic Quadrant Report, particularly in Digital Commerce and Digital Experience Platforms categories. These accolades demonstrate its strengths in delivering a unified platform solution for B2C and B2B businesses.

The aim of the agreement is to create a center of excellence dedicated to the HCL world. Adiacent already has a team with advanced skills on HCL solutions, but together with Orienteed we will be able to support companies in an even more complete way.

Thanks to the combination of technical, creative, design and commercial skills of our teams we can respond to all customer needs with modular and articulated solutions.” Paola Castellacci, CEO Adiacent

Leading the path of innovation

For Orienteed, the partnership with Adiacent presents an opportunity to showcase the depth of its e-commerce integration & development expertise to a wider audience. The alliance also marks the continuation of the company's rapid global expansion, following the launch of its Italian division in 2021 and its Indian office in February of this year.

“Orienteed's internationalization and expertise, together with the convergence of highly distinctive factors brought by Adiacent, and more extensively from the entire Var Group offering, which are the basis of the alliance, will significantly amplify our supply of competitive services with high added value to the HCL solutions market.

HCL is revamping and innovating its product family at an impressive pace and we are convinced that together we will be able to deliver much greater value to customers.” Stefano Zauli, CEO Orienteed Italy

Company profiles


Adiacent is the reference digital business partner for the Customer Experience and the digital transformation of companies. Thanks to its integrated expertise on data, marketing, creativity and technology, it develops innovative solutions and structured projects to support you in your growth path. Adiacent has 9 offices throughout Italy, and 3 offices based abroad (China, Mexico, USA) to better support companies with a team of more than 350 people.

Var Group

With a turnover of 480 million euros at 30 April 2021, over 3,400 employees, a widespread presence in Italy and 9 offices abroad in Spain, Germany, Austria, Romania, Switzerland, China, Mexico and Tunisia, Var Group is one of the main partners for the digital transformation of businesses. Var Group belongs to the Sesa S.p.A. Group, a leading operator in Italy in the offer of value-added IT solutions for the business segment, with consolidated revenues of 2.035 billion euros as of April 30, 2021, listed on the STAR segment of the MTA market of the Italian Stock Exchange.


Orienteed is one of Europe’s leading e-commerce development companies, specializing in scalable digital solutions for leading brands in the B2B, B2C, and B2B2C segments. Its solutions enable retailers and manufacturers to create customized digital commerce platforms for their businesses, utilizing the best technologies in the market. Orienteed is an official technology partner of HCL and one of the select few firms in Europe which has successfully developed B2B commerce projects with HCL Commerce Version 9.x.